HOW TO FORM PARTNERSHIPS (STRATEGY!) 

IN 6 STEPS

In today’s day and age, with independent contracting and freelancing becoming ever more popular. We have to remember that it doesn’t have to be just us all of the time. We need to remember the importance of forming and nurturing strategic partnerships, even if you’re a solo operation.   

Strategic partnerships are partnerships that benefit your business and its overall network. Some top reasons to bring in more partners are the following:

  1. PARTNERS CAN HELP YOU BRING IN MORE BUSINESS. 

(The amount of leads in your funnel will increase based upon however many partners you have, and what their reach and abilities are).

  1. WITH PARTNERS, YOU CAN TAKE ON EVEN BIGGER PROJECTS. 

(Higher skill set + More bandwidth).

  1. WITH PARTNERS, YOU UNLOCK EVEN MORE BRAIN POWER. 

(Everyone knows something that you don’t. You don’t need to solve every problem on your own).

  1. IT WILL HELP YOU LEARN NEW TECHNIQUES.

(By having more brains at your table, you will undoubtedly pick up new and more diverse skills, even from just watching). 

  1. HELPS TO BUILD YOUR COMMUNICATION & MANAGEMENT SKILLS.

(By having more people to take care of and delegate tasks to etc. your management skills will skyrocket, because they pretty much need to. And your communication skills will have to increase as well, as a direct result of getting people to want to do things for you).

  1. IT WILL MAKE YOU PRACTICE GIVING BACK. 

 (Reciprocal business relationships are a must, because no one will work with someone who has nothing or very little to offer them in return. And no one will want to work with you ever again if they get nothing back when you both work together the first time).

“Carrying the team is better than beating the team. But running the team beats them all”.

-Mackenzie Andres.

Basically the main thing that well sought partnerships can do for you, is shoot your levels of reputation and influence through the roof.  

HOW DO I GO ABOUT FINDING STRATEGIC RELATIONSHIPS?

Sometimes they find you, (which means you’re doing something right) but more often than not it’s you selling the person why they want to work with you, and what they will get in return. 

It’s always best to look for people with complementary skills, in particular ones you don’t have. E.g. If you’re a web designer, find a copywriter. And if you’re a salesman, find a web designer. If you’re a copywriter, partner with a salesman, and so on, and so on…

WHERE DO I FIND THEM?

There are many ways to find and meet partners and contacts through apps and platforms such as Linkedin and Facebook, or more old-school and in person connections such as conferences, associations, boards, and the like.

Once you’ve pinpointed and located your target partners, ask them what the best way to get in touch with them is, and offer up something of value straight away. Ask them if there’s anything you can do for them. And do it with the utmost pleasure. 

Giving something for free is a great way to start any new relationship on a good path.  

“Be hearty in your approbation, and lavish in your praise”.

-Dale Carnegie’s: How to Win Friends and Influence People.

Cheers,

Mackenzie Andres.

THE BLOCK BARD Founder | Writer http://www.theblockbard.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: