Email marketing is by far the most under-rated form of advertising and marketing your business.
Why?
Because it’s not only one of the fastest growing platforms, but it also remains the cheapest. To top that off, over 60% of consumers say it’s their preferred method to be contacted by companies! Learn how to advertise effectively through any email marketing campaign here!
“Email usage is actually still growing at a rapid rate. By the start of 2019, there were an estimated 3.8 billion email accounts around the world, a 100 million increase from 2018. Half of the global population uses email.” – Campaign Monitor
Despite its sounding simple, to start email marketing with your business can be a huge hassle… There are many questions to ask yourself before diving deep into the realms of virtual messaging:
“What platform should I use?”
“What do I write about?”
“How big does my list need to be?”
“But I don’t want to sound spammy?”
We’ve heard all of these before, working with Clients who’ve had 10’s of thousands of customers and followers on their lists already, to Clients who couldn’t craft an email to save their life, even though they might have a killer product or service.
So We’ve Put Together 4 Tips Below Here to Help You Get Started with Email Marketing Your Business TODAY:
- 1. STUDY EMAIL SERVICE PROVIDERS
Still, there are many platforms of email service providers (ESP’s) out there from Active Campaign; which lets you get super technical, to MailChimp; which has been around since 2001 when email was but a baby, or toddler…
It’s worth watching a good Youtube video, or 5… when starting out and making use of free trials before committing to a paid service.
- 2. SPRING CLEAN YOUR EMAIL LIST
Still, you probably already know that the more people you have on your list, the more your subscriptions will cost you to connect and reach out to them.
So, we highly recommend going through your data to see who actually opens and reads your emails, who clicks, and who’s just making your bounce and un-open rate shoot through the roof.
Many people switch to different providers over the years and some of the email addresses you have today might actually be dead, in other words, useless.
There are certain online tools you can use to verify peoples emails such as hunter.io to see if they are still in use today.
- 3. MAKE YOUR MESSAGE, AND STICK TO IT
Companies and brands should have a voice. A social system to which they stick to, stand by, and believe in religiously.
Instead, if you’re an education company, perhaps you could use some facts in each email. A great example is history.com‘s ‘On This Day In History’ emails, where they have a fact for everyday of the year sent straight to you via email! I’m unsure if they create new facts every year, but even if they don’t, that’s still a great idea to have plenty of engaging content coming at your customers everyday, with your name all over it, and your links all under it.
If you’re a marketing or advertising agency, and you want to connect with people who’ve subscribed to your blog or followed your page, then the perfect content for them would probably be some A-class advertising or marketing advice.
What types of emails do you see yourself sending?
- 4. KEEP YOUR COPY CLEAN
We don’t mean don’t swear… although depending on your brand, business and voice we aren’t recommending it.
Now that you’ve set yourself up to deliver some sweet emails it’s time to write! This part makes many people super anxious and uncomfortable, and if that’s the case feel free to reach out to someone on our team and we’d be happy to help.
Start with an outline. It makes things wayyyy easier, believe me. Double check your headlines always, and at last, what your aiming to achieve with this message.
Asking another person for help is always encouraged as everyone interprets and sees things differently. Plus, they might catch some typos or tonality you missed out on in your hyper-focused writing state.
Finally, Have Some Fun With It.
Cheers,
Mackenzie Andres
THE BLOCK BARD
Founder | Head of Copy
WARNING: You Are NOT Ready to Advertise to Your Audience Until You’ve Downloaded our FREE 1-Page Dream Customer System Called the “Plan-0 Market Method”
This is the First sheet we make every Client fill-out before working with us… just hit GET IT NOW
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