Here is a perfect set of statistics, that when read, appear just as they did when they were first recorded. So why is it misleading? Did the statisticians lie? Well, no…but in this case, because I chose such a simple scenario that everyone from all walks of life can comprehend and relate to (everyone needsContinue reading “Click-Bait & Why Statistics are So-Often Bullsh$!”
Author Archives: theblockbard
Email Marketing isn’t DEAD! It’s more ALIVE than ever. Here’s Why:
Most e-commerce stores and service-based-businesses know all-too-well that the majority of their sales comes from email-marketing and already existing customers and buyers. This is no less true for the big giants like Amazon and Alibaba. Let me repeat that: majority of their sales comes from email marketing to already existing customers People often think it’sContinue reading “Email Marketing isn’t DEAD! It’s more ALIVE than ever. Here’s Why:”
How To Write Controversial Copy that Gets Engagements
The Best Copywriters in Calgary say congratulations for finding this $100 OFF coupon Now you may be thinking… Why would I want to write controversial copy?! Because any persuasion be it written or spoken starts with you sharing your beliefs for the sole purpose of changing theirs. And the best way to be sure youContinue reading “How To Write Controversial Copy that Gets Engagements”
How ‘bit links’ could be Killing Your Conversions & Click-Rate
Have you ever looked in someone’s captions only to find a bunch of links labelled ‘bit.ly‘ ? What is this? And why do people do it? Originally made for convenience, as well as to shorten any long and or jargon filled domain names, link shorteners are becoming an evermore popular trend in the social mediaContinue reading “How ‘bit links’ could be Killing Your Conversions & Click-Rate”
Content Marketing, And How it can Help Your Business
Lead generation and Nurturing are usually defined as collecting someones contact info and building a relationship with them… But… What if I told you, you were already starting to form relationships with the people who interact with your content? Even the people who see your content? You’d probably think that’s a hunk of crap, right?Continue reading “Content Marketing, And How it can Help Your Business”
The Catholic Church: Philosophy & Marketing…
“My mind went back to a conversation I’d had years ago with an old friend. He was a long-lapsed Catholic, but he had decided to send his son to a Catholic school. When I asked him why, he said one word: “Inoculation.”
How To Start Working Smarter, And Not Harder !
Do you know how to work smart and not hard? I recently read a chapter of Brendan Burchard’s High Performance Habits that spoke to me on a deeper level. The summary of this chapter was this, (said over the course of a few pages) it summed up that: Taking out the trash, while it needsContinue reading “How To Start Working Smarter, And Not Harder !”
Simping & The Buddha… Stop Chasing Happiness and Start Chasing Meaning.
There seems to be an ever-emerging sanctity surrounding the ‘Pursuit of Happiness‘ whatever that may mean. You’ll hear sayings from seemingly happy people about how “Life is a Joke and you should just do what makes you happy”. But more often than not, it’s not that these people are actually happy, but rather making excusesContinue reading “Simping & The Buddha… Stop Chasing Happiness and Start Chasing Meaning.”
The Importance of a Pre-Launch in Today’s Digital Age
One of Our Clients at The Block Bard recently launched new DTC (direct-to-consumer) Coffee Brand that has quickly picked up steam and orders even before its official launching! Many Brands and Companies are able to do this with all sort of products and courses etc,
What is their trick? Is there a trick?
First off all like any marketing strategy, there is no one-size-fits-all technique or (tactic). The best way to stand above and beyond your competitors, is to deliver an exceptionally different experience, with fine products and services.
But how do these companies manage to generate so much excitement, revelry, and interest, in their products that aren’t even available for purchase yet?!
Is Marketing A Social Science??
In a purely academic sense, most Universities would say no. But I would argue yes. Most educational institutions seem to label Marketing as a Commerce subject. But I feel this is misleading for the following reasons: Having a personal background in the Humanities, and not Business. When I began marketing I felt I had anContinue reading “Is Marketing A Social Science??”