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Business & Growth

4 Digital Advertising Tips for Your Marketing Strategy

You should note that digital advertising has arisen as a crucial component of modern marketing tactics. If it isn’t already included in your company’s overall marketing strategy, it should be. You will be able to successfully grow your online presence, regardless of whether your business is B2B or B2C, by correctly implementing digital advertisements. Your…

Marketing Angles: 8 Examples to Copy

The number one reason an ad resonates with its audience, and better yet, continues to resonate for weeks, or even months after, is not the creative… and sadly it’s not the copy either… it’s the Marketing Angles. Great Marketing Angles set themselves apart from the crowd by touching on human principles of influence from an…

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Culture & Humanities

7 Ancient Roman Inventions We Still Use Today

The reason nations like the United States and Canada have a Republic (Roman), a Democracy (Greek), and Figurehead Representative as the President or Prime Minister, is because the American founding fathers found it best to study the history of other great nations, and even bad ones, before founding their own.

Even though Americans abhorrence…

History & Democracy

If the modern understanding of democracy is ‘a torch that shines for a time before burning you’  – think of the great city state of Athens and Renaissance city republics – it feels as if the very social fabric that most democratic institutions are founded on are beginning to go through stress tests, but the…

The Science of Religion; Philosophy and Faith

The majority of the world’s population has also found in religion a core belief system fulfills the innate human need for meaning and purpose, acting as a shield against existential angst and moral dilemmas. Additionally, it can be argued that religion establishes a common-belief system which fosters cooperation and understanding between members, thus making society…

Pompeii for Plebs: A Brief on the Smoking City

When the majestic Mount Vesuvius decided to erupt on 24th August 79 CE, it sent shock waves throughout the region of the devastation it wreaked on the people of the small cities underneath its shadow. It didn’t occur to the Romans that Mount Vesuvius was still an active volcano and that it might erupt any…

The Collapse of Carthage and Rise of Rome

The Mediterranean Basin has been the cradle of world civilizations since the first settlements in Jericho thousands of years ago. Known in English and the romance languages as the sea “between the lands,” the Mediterranean has shaped the cultures and identities of many nations and civilizations over the course of history. No other such basin…

Admiral Zheng He and China’s Golden Age

One of the most enduring symbols of the Ming dynasty’s eagerness to extend international relations under the emperor Yongle, is the seven sea voyages of admiral Zheng He. Yongle’s predecessors had been cautious to the point of isolationism when it came to foreign relations, especially after the recent Mongol invasion which saw China being ruled…

Give Us Our Daily Bread; Or We Won’t Vote For You!

“The people who once gave out military commands, made magistrates, and summoned legions – the people who did everything – now content themselves and wait anxiously for two things – bread and circuses.” – Juvenal, Satire The Roman satirist Juvenal observed that the people, who once held some serious political clout, gave up whatever influence…

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