theblockbard.com

Sarcastic Copy & Luxury Clothing Ads Don’t Click…

After the 2020 Christmas holidays, this women’s fashion E-Commerce client called us in an attempt to increase their daily sales volume, as they had noticed a substantial plateau in their performance. At first, they told me we couldn’t use sarcastic and humorous copywriting for a high-end women’s luxury fashion brand. And it was a journeyContinue reading “Sarcastic Copy & Luxury Clothing Ads Don’t Click…”

1 Year with The Bards E-Commerce Copy Campaigns

Because they disregard the basics that feed their ROAS, most brands never achieve extremely profitable results. Ad creatives that attract attention, ad language that resonates deeply, an irresistible offer, a clear CTA, and a great landing page are all scenarios one must consider. When we first started working with this company, we spent nearly 14Continue reading “1 Year with The Bards E-Commerce Copy Campaigns”

63% Increase in Sales Closed

While this company wishes to remain anonymous, we can tell you they are a non-profit in the sales and semi-educative industry. Since they need to educate customers to nurture them into understanding the impact of their buy/donation. It was imperative the right language was being used to communicate the benefits of being a part ofContinue reading “63% Increase in Sales Closed”

500-800% ROAS (Return On Ad Spend)

Candle.WTF an E-Commerce brand and Client of Pinnacle Media Agency’s had TBB write and monitor their latest Facebook Ad campaign. The results were so outstanding we had to publish them here! The Average ROAS, that is if you’re store/website and branding are on par is between 200 – 400% meaning you can expect to earnContinue reading “500-800% ROAS (Return On Ad Spend)”

$5.36 (CPM) Cost Per Message (Quote Inquiry)

WindowVia Before TBB, WindowVia was operating with an outdated approach to marketing and sales. The presence of many all-over-the-place, disparate systems, resulted in a weakened approach that had many inaccuracies and inefficiencies. The customer journey was fragmented, with inconsistent messaging (copywriting) across different stages of ‘The Buyer’s Journey’. On a functional level, too, marketing and sales were experiencingContinue reading “$5.36 (CPM) Cost Per Message (Quote Inquiry)”

324% Sales Increase

With $0.23 Cent Average Ad Cost Per Click (Per Appointment) King & Co Barber Studio is a Greater Metropolitan Calgary-based hair studio offering premium men’s grooming. Since buying the company, Ace identified online marketing as a critical sales channel. (Especially during this pandemic where people are stuck at home, but still in need of haircutsContinue reading “324% Sales Increase”

From +$300 – +$3000/mo Writing? (4 Steps 4 Weeks)

Then I decided to become one of the best copywriters in Canada! Six months ago I was writing essays for students on Fiverr. Three months ago I was banned for taking too much cash and clients from the platform… If there is anything Fiverr hates, it’s people who value their time and work. One monthContinue reading “From +$300 – +$3000/mo Writing? (4 Steps 4 Weeks)”