Ad Copy



fundamentals of storytelling

Storytelling is a hot thing right now. It’s the new buzzword. It’s also the most ancient human art form. People ask me a lot about it. The thing is, it’s not all that tricky. Can I make it simple for you? To make something a “story”, you need only four…

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lazy man’s guide to making money

What if I told you it was possible for you to watch movies, play games, and basically slack off all day for the next one month and still make a million naira ? Sounds too good to be true right ? But it is, so many people do this consistently…

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how i became a full-time writer

HOW I BECAME I FULL-TIME WRITER (Without Being Published) While My Brand hasn’t yet decided on a niche, we target our audience with at the very least 1 invariabled Campaign Structure (This includes of course the Creative & Call-to-action) But if great copy is primarily all about emotional connection, then…

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visit our blog

A writer walks into a bar. He starts speaking to another writer and announces proudly: “I’m writing a novel” The other man responds: “Neither am I”… … it’s an old joke authors tell each other. Because procrastination and ambition is so rife within the community that when someone says they’re…

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The Holy Grail of Marketing

Today’s market is 𝒏𝒐𝒊𝒔𝒚. It’s getting harder and harder to contend for a limited amount of attention. Even more difficult to know who to trust when every guru preaches a different marketing “gospel”. Maybe you’ve been trying to… X Build a platform by blogging dailyX Earn trust by creating a…

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I Saw You Checking Out My Book

Didn’t get your copy of Strategy for Success? I saw you were checking it out… But you didn’t pull the trigger… What happened? If I had to guess… I’d say it was the cost of shipping… Listen, I’m not making any money on the book. Seriously. I am giving it…

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Free Document Download

📰 𝙃𝙊𝙏 𝙊𝙁𝙁 𝙏𝙃𝙀 𝙋𝙍𝙀𝙎𝙎 — 4 𝙋𝙧𝙤𝙫𝙚𝙣 𝘼𝙥𝙥𝙤𝙞𝙣𝙩𝙢𝙚𝙣𝙩 𝙎𝙚𝙩𝙩𝙞𝙣𝙜 𝙈𝙤𝙙𝙚𝙡𝙨 𝙁𝙤𝙧 𝘾𝙤𝙖𝙘𝙝𝙚𝙨, 𝘾𝙤𝙣𝙨𝙪𝙡𝙩𝙖𝙣𝙩𝙨, & 𝘼𝙜𝙚𝙣𝙘𝙞𝙚𝙨. 𝐂𝐥𝐢𝐜𝐤 “𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞” 𝐛𝐞𝐥𝐨𝐰 𝐢𝐟 𝐲𝐚 𝐰𝐚𝐧𝐭 𝐢𝐭… Let’s face it: the game has changed… Due to rising competition and traffic costs, the market is inverting from inbound to outbound. 𝐂𝐥𝐢𝐜𝐤 “𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞” 𝐛𝐞𝐥𝐨𝐰…

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Honest Advertising; How To Youtube

This text costs me $0.10 to place on your feed Stupid, right? To make this work, at least 2% of people who see this ad need to click it… Then 30% of that 2% needs to give me their email. After that, 20% of that 30% needs to reach out…

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Read & Learn…
How Does This Help My Business?

Mackenzie Andres, Founder & Head of Copy at The Block Bard group has written ads in over 27 different industries and put some here in the public domain with his client’s permission for your company to learn what’s working.

Study them, Copy them… The World is YOURS!

Just make sure to edit them to your industry & audience as any good copywriter would !

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