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The NFT Age: Pyramid Schemes or Artistic Assets? An Advertiser’s Opinion

Just like getting permission to sell the stars is a little far-fetched and out-there no matter who your lawyer is, NFT’s are too regulated by the people who said it was illegal to ride share without a cab license.. and then started Uber.

Just like how Bitcoin (the world’s first decentralized currency) sees its efficacy favouring currency trading and exchanges rather than it’s original purpose; to replace cash. So too do NFT’s act more like an amalgam of gambling and sports card trading than they do digital asset protection.

4 Low-Cost Local Social Ad Strategies That Convert Like Crazy

Many marketers and businesses will do this themselves or have been for years if the industry fits.

This is why the random bar down the street will ask you for your birthday if it ever does; to sell you free stuff in exchange for you keeping them in mind. Not to track you while your eating and sleeping… Like some advertising platforms we know..

How To Advertise Online: 3 Reasons The Best Businesses use Copywriters!

How to Advertise Online? So you have a business or company, small or global; doesn’t matter, and you’ve spent a lot of money on graphic design, web design, marketing, etc., Then why are you hesitating to invest money in words which are the actual asset to your business??? The words in any advertisement also knownContinue reading “How To Advertise Online: 3 Reasons The Best Businesses use Copywriters!”

Calgary Stampede and the BMO Centre’s Butchery of Local Businesses 2021

When current Alberta premier Jason Kenney announced that the over 100 year old event known as the Calgary Stampede was going through despite the previous year’s pandemic and panic, local businesses, especially vendors and contributors of previous years had a reason to get their hopes up. However despite the reduction in this year’s vendors dueContinue reading “Calgary Stampede and the BMO Centre’s Butchery of Local Businesses 2021”

Marketing vs. Copywriting: Plus 8 Need-To-Know Industry Terms

“All copywriters are in a sense marketers, but not all marketers are copywriters.“ Take for example the loads of lingo you need to know and be aware of in the marketing scene if you’re to even work with them smoothly, let alone successfully. And as a copywriter entirely focused on the message, I like toContinue reading “Marketing vs. Copywriting: Plus 8 Need-To-Know Industry Terms”

The Sophists & Aristotle’s Newest Oldest Advertising Trend?

It’s Honesty… Here’s why: Honestly, nothing can be more comfortable from a buyer’s perspective than buying from a reputable and trustworthy source. Yet we’ve still seen advertisers over the decades move more towards social and psychological tactics in their copy and creatives, to the end of well, of course… increasing their sales. Obviously we wouldn’tContinue reading “The Sophists & Aristotle’s Newest Oldest Advertising Trend?”

The 3 ‘DOs’ & ‘DON’Ts’ of Email Marketing…

The number #1 cold outreach method in the entire world is still, that’s right, you guessed it, email. The number #1 most efficient ‘up-sell’ method in the world is still, that’s right, you guessed it, email! So it is safe to say email Today is still pretty important, if not now more than ever. ButContinue reading “The 3 ‘DOs’ & ‘DON’Ts’ of Email Marketing…”

If You’re Not Doing THIS, Your Company’s Copy Probably SUCKS..

The best copywriters… well, all good ones anyway! Serve to fulfil one purpose with their copy. That purpose? To get the readers to actually read the first sentence! Well, then what is the point of the first sentence? To get the reader to read the second sentence! And so on, and on, all the wayContinue reading “If You’re Not Doing THIS, Your Company’s Copy Probably SUCKS..”

Why I Left Politics To Write

Realizing after months of arduous door-to-door campaigning and fake smile training that what politicians of western democracies were actually practicing wasn’t the political science taught in elite universities, but rather a modern machiavellian spin on societal issues.

To become a bureaucrat I had to start a business. To become a leader I had to hire a team. To persuade people to take action with, and from my words, I had to become a copywriter. Now I miss the mountains, a garage, and working with my hands…

But nonetheless find fun in my work, and otherwise wouldn’t be doing it!

Email Marketing isn’t DEAD! It’s more ALIVE than ever. Here’s Why:

Most e-commerce stores and service-based-businesses know all-too-well that the majority of their sales comes from email-marketing and already existing customers and buyers. This is no less true for the big giants like Amazon and Alibaba. Let me repeat that: majority of their sales comes from email marketing to already existing customers People often think it’sContinue reading “Email Marketing isn’t DEAD! It’s more ALIVE than ever. Here’s Why:”