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What We Do
We’re a performance-based, full service agency that does more than just sales and branding: we speak fluent internet. That means we create scroll-stopping images, words that get people thinking [WOW], and marketing strategies that ensure our other talents don’t get lost in the digital abyss.
Everyone from dental practices to dog toy companies, education providers and dynamic little start-ups work with us to get results.
In fact, we’re proven to help businesses increase their sales from 6 to 7 figures a month. So, when it comes to performance-based creatives, we’ll take you where you need to go. Meaning you can get back the more important stuff (like inventing the world’s chewiest dog toy).
We handle everything from copy to creative, growth to consulting. It’s our ability to laser-focus on a specific goal, angle and message that sets us apart.
Advertising with Funnel Vision
– You need ads tailored to build awareness, tempt more research, convert window shoppers and remind your customers you still have plenty to offer. Sometimes these ads overlap. Sometimes they don’t. One thing’s for sure – at The Block Bard® we know the pointiest end of the marketing funnel is customer loyalty. So we’ll always make the most of your budget, and best of your brand.
Many people know the #1 Reason Websites & Ads don’t convert their customers is Sales-Copy… yet they still neglect to hire a professional.
The amount of agencies we’ve worked with who didn’t even have a copywriter in the advertising industry is astounding, and part of what sets us apart when it comes to making the most of your BRAND.
With an offer like “Our Ads Will Beat Yours, or Your Money-Back!” our business depends on delivering to YOURS the most bang for buck, no matter what.. Hence our longer-than-industry-average onboarding process, and Discovery Calls.
We wish we could work with everyone!
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Latest from Business & Growth !
How do you impact those around you? If you’re a growth centred person, business owner, or someone who likes to make a difference, then this Blog is for YOU! Subscribe below.
How To Change Your Reputation: 6 Steps to Becoming the Best YOU
Losers often have the most opinions because it hurts them to see you succeed basically anywhere when they can’t even succeed at a certain thing.
This is why most teachers will laugh when you tell them your going to start a 6 figure business or write a best-selling book, simply because they are spiteful they cannot do it themselves…
BUT… the only reason they can’t, is only because they listened to the people who told them they couldn’t.
Success can be defined as the progressive realization of any worthy ideal.
“Just so long as you can be talked out of yourself, you deserve to be.”
– Alan Watts
Marketing Angles: 8 Examples to Copy
The number one reason an ad resonates with its audience, and better yet, continues to resonate for weeks, or even months after, is not the creative… and sadly it’s not the copy either… it’s the Marketing Angles. Great Marketing Angles set themselves apart from the crowd by touching on human principles of influence from an…
Read on…
11 Things That Will Kill Your Blog Posts Every-time: Tips by the Best Copywriters in Canada!
log. Whether it is for a client or yourself, you’ve found
blog posting to be a daunting task. Like always, we are not here to place a hook. Instead, we will begin with the conclusions. Blogs are worth it, but they are hard work.
They are worth it because blog posts are the single easiest way for a brand to climb
the SEO rankings. The modern SEO strategy depends on blogs for Google to find new
content to crawl. We know running a blog can be daunting, so here are a few ways for you NOT to screw up your blogging campaign!
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Latest from Culture & Humanities !
How do you make tough decisions? If you’re a history lover, culture enthusiast, or someone who likes to expand your mind, then this Blog is for YOU! Subscribe below.
7 Ancient Roman Inventions We Still Use Today
The reason nations like the United States and Canada have a Republic (Roman), a Democracy (Greek), and Figurehead Representative as the President or Prime Minister, is because the American founding fathers found it best to study the history of other great nations, and even bad ones, before founding their own.
Even though Americans abhorrence for monarchies is well known, having a president goes back to the ancient times of Kings and having someone to see to as a leader, and/or blame as a failure, which Rome did not have from Romulus 700B.C. to Caesar 36B.C.
The NFT Age: Pyramid Schemes or Artistic Assets? An Advertiser’s Opinion
Just like getting permission to sell the stars is a little far-fetched and out-there no matter who your lawyer is, NFT’s are too regulated by the people who said it was illegal to ride share without a cab license.. and then started Uber.
Just like how Bitcoin (the world’s first decentralized currency) sees its efficacy favouring currency trading and exchanges rather than it’s original purpose; to replace cash. So too do NFT’s act more like an amalgam of gambling and sports card trading than they do digital asset protection.
What the Heck is Lorem Ipsum? How Cicero’s Misread Message Became The ‘Norm’ for Text Box Filler
Many millennia ago, or actually, precisely rather two, lived a cool cat named Cicero. Well really, he was a man, who disagreed with many of the things publicly spoken at the time, and wasn’t exactly afraid to ‘voice his opinion’ some people who had the pleasure of meeting him today might say. His fame asContinue reading “What the Heck is Lorem Ipsum? How Cicero’s Misread Message Became The ‘Norm’ for Text Box Filler”
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Latest from Memes n’ Poems! A division of TheBlockBard® Classics
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Mackenzie Andres
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Founder The Block Bard
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“If you leave your growth to randomness, you will always live in the land of mediocrity.”
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Case Studies / Proof Pudding
11.215% Decrease in Community Crime Over 3 Years (2016-2019)
The Block Bard’s ‘CRIME DON’T PAY’ Initiative coming soon to a community near you!
Since its implementation in 2016, The Block Bard’s ‘Crime Don’t Pay’ initiative has seen a substantial decrease in reported crime in the community of Ranchlands, Calgary, AB. whereupon it was created. While fighting a steady influx in subsidized family housing, Ranchlands began to start seeing its crime rates sky rocket. This was a growing problem. Cars were being broken into at night, windows smashed, and items stolen. Drugs were coming into the community at such an alarming rate that one of Calgary’s smallest neighbourhoods saw it fitting to sub-contract a private police helicopter and spend a minimum $200 tax-dollars a day on fuel simply circling from above. And as a community cannot by-itself reach out and ask for the help it needs to protect itself, it was up to her citizens to step forward by becoming leaders through example.
The ‘Crime Don’t Pay’ initiative uses one of the World’s most cheapest and successful crime reduction strategies to date. Contagious to every citizen it touches… almost all of the most effective role-models we have are Male, with a past-criminal-history. This is because criminals can relate to criminals, more-so than they can to some white-collared judge who may have never experienced poverty or subsidy in his or her life. They can also understand these struggling citizens (usually younger, but not always) by speaking to them from a place of sympathetic reason, rather than authoritative position. Also since the majority of the crimes committed are by men –and we even believe most of the crimes committed by women are heavily influenced by men, Men are our target.
(By deterring men from living lives of crime, we can in-turn deter more women, than would we had we focussed our efforts entirely on women, or even both genders).
“If it is man who makes the crime, then it must be man who takes the crime. For man to delay the crime, is not the same as man to pay the crime.” –MLA
- In 2012, 73.8 percent of all arrestees were males. Males accounted for 80.1 percent of persons arrested for violent crimes and for 62.6 percent of persons arrested for property crimes.
- Males comprised 88.7 percent of persons arrested for murder and non negligent manslaughter in 2012.
- Of the total number of persons arrested for drug abuse violations, 79.7 percent were males.
- Females accounted for 43.1 percent of all persons arrested for larceny-theft offences in 2012.
- Of persons arrested for aggravated assault in 2012, 22.9 percent were females.
WHY IT WORKS
People tend to commit crime for 1 of 2 reasons: #1. They want or need something. #2. They want or need the thrill.
– By giving people the opportunities, education, or both to succeed, and more importantly, the confidence to know that they can succeed; we address #1. – But we don’t just pull people from a lifestyle of jail, poverty, and addiction, (traits that usually coincide with or influence crime) it has to be replaced with something more virtuous, something more whole. And without even noticing we’ve put some of those people directly in the world’s of business and politics, philanthropy and community engagement, et cetera. This addresses #2.
WHAT IT WORKS
Criminals act with intent, they are careful planners (in most cases) and edgy outside-of-the-box thinkers. In other words, they have spirit. Once that spirit has broken free from its evil let us say chaotic restraints, or chains of adamantine, it is quick to see its past delusions, and then runs with its newly cultivated philosophy of philanthropy (helping others) or something similarly virtuous by nature.
WHEN IT WORKS
Police don’t stop crime, people do. Police merely intervene once the crime has already been commit. And all the influence that the police do have is surrounding the consequences and repercussions one will receive only after committing such crimes and getting caught… This is no method for crime prevention, a fear-based system will never work in the western-world where freedom is in most cases valued higher than order. And why should it? When one can say something like $%&* the President! and then run for office the next year. We like our freedoms, and if we wish to keep them we should use them responsibly. And teach others how to do so as well.
HOW IT WORKS
If you are a lover of the humanities and humanity, a spreader of good-news, a business or sales-person, a teacher, tutor, healthcare-worker, philosopher, entrepreneur, art-student, or any other person of studied influence… you may, and likely are, affecting with your everyday speech and actions, the crimes rates of your community.
If you wish to learn more about what you can do, and how to help, give us a shout on my main page, or email us contact@theblockbard.com.
https://data.calgary.ca/Health-and-Safety/Community-Crime-and-Disorder-Map-to-be-archived-/hhjd-wzc2
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