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4 Digital Advertising Tips for Your Marketing Strategy

You should note that digital advertising has arisen as a crucial component of modern marketing tactics.

If it isn’t already included in your company’s overall marketing strategy, it should be.

You will be able to successfully grow your online presence, regardless of whether your business is B2B or B2C, by correctly implementing digital advertisements.

Your firm will benefit as a consequence of your increased conversions and revenues as a result of this.

Digital ads, more than ever, provide your brand with more exposure across a far broader range of demographics and audiences.

Why Is It Important?

In contrast, if your advertisements aren’t properly thought out, you’ll most likely never receive the results you’re aiming to achieve. Regardless of the commercial’s design, distribution technique, or messaging components, you should consider every aspect of the campaign for efficacy.

Having consulted with experts from all corners of the digital advertising industry (as well as thought-leaders at Blue Fountain Media), we’ve compiled a list of recommendations that will assist any company in getting the most out of its campaigns.

We hope you find these recommendations useful. From the most effective channels to the most effective converting content, we’ve got you covered. Check out these strategies and see if incorporating them into your marketing plan may assist your firm in achieving the digital advertising outcomes you desire:

Your Creative Process Matters

You have aesthetic components in your firm that distinguish it from your competitors. In your marketing efforts, make use of this to your advantage. Including a logo, mascot, typeface, or colour scheme may distinguish your company and make it more identifiable to customers.

Your goal is to capture the audience’s interest, but you also want them to retain their attention and remember your company’s name.

Incorporating visually appealing and original aspects into your advertisements is critical to your success with them.

The following is an excerpt from Sarah Maloy, Content Marketing Manager at Shutterstock. She points out that although you want a range of unique photos, they should be consistent: “When advertising on social media, it is critical to update your creative regularly to ensure that it remains relevant and that consumers are not exposed to the same post more than once. Consider using photos that have a similar aesthetic when testing variants and experimenting with new campaigns. It will ensure that your entire social campaign will seem recognizable but not repetitive to viewers who may see more than one ad throughout their research.

You want to make sure that your social advertising tells a coherent narrative and that the picture and wording are in sync with one another. The CTA or link content should also be in sync with your company’s identity.” Content Marketing Manager at Shutterstock, Sarah Maloy, says.

Spend Your Money Wisely

Each internet marketing platform has a unique set of benefits that you can use to your advantage. It would help if you chose which sources need more time and money and which ones are not critical to your success.

Some systems, which operate well for one firm, provide little to no results for another company in the same industry. You must arrange your budget properly since everything is highly customized to your company’s brand.

According to Hitesh Sahni, Marketing Consultant at Smemark, determining what each platform will perform for your special advertising efforts should serve as the foundation for the choices you make about your campaigns: “Realizing the importance of each channel’s role is crucial.

Search advertising platforms like Google Adwords are most successful when there is a clear demand for your product or service, and you want to target people looking for your product or service online.

When a business has created an entirely new and unique product that has never been seen before on the market, search advertising is less successful.

Alternatively, for something that most people purchase in brick-and-mortar shops and do not seek for online… In these situations, you want to start from scratch and generate demand. That’s when Facebook comes in to fill the void.

Facebook users complete their profiles by providing demographic information as well as other interests. In other words, you may target individuals who are likely to be interested in your business, regardless of whether they are actively looking for your company online.”

Carry out your research.

Even though you may have some notions about what would perform best for your audience based on prior experience with your advertisements, taking the time to do extensive research and having facts to back your actions is critical.

You may assume that your consumers would behave in a specific way, only to find that they behave oppositely. It’s important to be prepared for this ahead of time and to utilize the information you get from your study to develop a marketing strategy that works for your company.

Elliot Simmonds provides the following explanation of this concept: “Sponsored articles and other paid advertising are popular among bloggers, and it seems that many are content to pay the money and watch the views and clicks pour in – even if some of those hits come from people who have no connection with the product or service they’re promoting. Although most platforms enable you to target your sponsored posts and adverts with certain keywords, I recommend doing so after doing genuine research (even for a short period). While your gut feeling may tell you a lot about who your customers are, you need also take the time to research for yourself – which kind of consumers spend the most money? What are the people who come back time and time again? Where do the majority of your clientele reside?” -Elliot Simmonds, Rippleout Marketing’s Lead Consultant.

In conclusion, to determine which efforts are most effective, you must link your data to the immediate impact they cause. When you advertise online, you contact various individuals, which must be considered when calculating your outcomes. It is necessary to distinguish between what generates interaction with your organization and what truly results in conversions.

Thanks for reading,

Darakhshan Ruhy

THE BLOCK BARD

Information Technology

http://www.theblockbard.com

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Life Coaching – This email will change your life, Prospect Name (seriously)

Prospect Name, this weekend Your Name went live and shared a training unlike anything he’s ever done before…

Something like this is typically reserved only for those who sign up to join him live, but what Prospect Name delivered this weekend was SO powerful and important for every single one of us right now that we simply couldn’t live with ourselves if we didn’t share it with you too!

This training was a rare and special opportunity to learn from Your Name and Guest and gain some of the tools that they normally only ever share at ______________________…

But since we all need it now more than ever, they decided to pull back the curtain and share that incredible training with you for a limited time at no cost so you can use these tools right away.

So, if you missed it the first time, you must do yourself a favour and go watch the replay right now before we have to take it down soon!

Live Celebration

During this training, you will laugh and cry, dig deep to discover what has shaped your past and how you want to create the future you dream of, plus Your Name and Guest share some of their favourite moments of transformation that you’ll never get to see anywhere else.

This is truly a rare training – Your Name has never done something like this before and likely never will again.

He simply knew that during this time of uncertainty and challenge that he had to do everything in his power to deliver the tools that we all need to take back INNER control of our lives when everything in the outside world feels so out of control…

And he seriously DELIVERED.

So click here to watch the replay of this unbelievable training with Your Name now!

Because what Your Name taught in yesterday’s training is so insanely valuable, we can’t leave the replay up forever – we have to take it down soon so don’t wait, Prospect Name.

Go watch the replay here while you still can!

As Your Name says…

Live with passion!!

Your Company/Team Name


Welcome to The World’s Largest Free Online Swipe-File

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The Holy Grail of Message-Marketing

Where we’ve taken dozens of engaging ads, and organized them under keywords in your industry.

Watch Read & Learn…
How Does This Help My Business?

Mackenzie Andres, Founder & Head of Copy at The Block Bard group has written ads in over 27 different industries and put some [100’s] of his personal favourites in the public domain for you and your company to learn what’s working.

Study them, Copy them… The World is Yours

& WE INVEST IN DREAMS!

Just make sure to edit them to your industry & audience as any good copywriter would.

***Disclaimer Please Read***

All ads are either written for personal business purposes by me, or taken directly from your competitors. We will NEVER EVER post content we create for our Clients.

DO NOT Attempt To Advertise to Your Audience Until You’ve Downloaded ourFREE 1-Page Dream Customer System

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Men’s Fitness Coaching Program– New Year Beta Launch

New Years Beta Launch

So I’m thinking of putting together 5-10 busy guys who want to go into 2022 with a fire in their bellies, feeling revitalized and powerful,

This will be for you if you want to drop between 12 and 24+ lbs in 12-16 weeks and you want to get your vigor, energy, and sex drive elevated again.

As a Bonus I’m giving the month of December for free. (This way you don’t have the excuse of wanting to wait till after the holidays :))

… and the best part of this? It can be done from the comfort of your own home, ideal if you are super-busy with balancing the added stress of Q-4 and holiday madness,

and there will be no giving up your favorite meals or living off rabbit food – so no missing out on the sanctity of sharing family meals during the Xmas period.

Now I’m sure you’d have lots of questions, but if I did this, would you want to go on the waiting list to be one of the first contacted?

P.s.

Prospect Name, Please do let me know right away, as I’ll be speaking to those interested on a first come, first served basis and this email is going out to over 1,200 people.

On your side,

Your Name


Welcome to The World’s Largest Free Online Swipe-File

Congratulations… You’ve found it.

The Holy Grail of Message-Marketing

Where we’ve taken dozens of engaging ads, and organized them under keywords in your industry.

Watch Read & Learn…
How Does This Help My Business?

Mackenzie Andres, Founder & Head of Copy at The Block Bard group has written ads in over 27 different industries and put some [100’s] of his personal favourites in the public domain for you and your company to learn what’s working.

Study them, Copy them… The World is Yours

& WE INVEST IN DREAMS!

Just make sure to edit them to your industry & audience as any good copywriter would.

***Disclaimer Please Read***

All ads are either written for personal business purposes by me, or taken directly from your competitors. We will NEVER EVER post content we create for our Clients.

DO NOT Attempt To Advertise to Your Audience Until You’ve Downloaded ourFREE 1-Page Dream Customer System

This is the First sheet we make every Client fill-out before working with us… just click GET IT NOW

Thank-You for visiting The World’s Largest Free Online Swipe-File


The Ads That Pay You Back! ©

Professional Sales Copy

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Copywriting 101 – This is kinda weird… but plz read it

You know what they say about people with big socks don’t you, Prospect Name?

That’s right.

Big feet.

The same thing doesn’t apply to big words though.

​If you think using big, scholarly-sounding words in your copy makes you sound super smart…

You’ve been told a lie, Prospect Name. A LIE, I tell you!

Because the truth is: bamboozling your readers with words like…

Sesquipedalian*

AND

Hippopotomonstrosesquipedaliophobic**

Or even just

Facilitative, pertaining, unencumbered or furthermore.

…is almost GUARANTEED to backfire on you.

According to one Princeton study:

“Anything that makes a text hard to read & understand, such as unnecessarily long words or complicated fonts, will lower readers’ evaluations of the text & its author.”

TRANSLATION:

Using complex words MAKES YOU LOOK DUMBER!

Whodda thunk it?

✍🏽✍🏽✍🏽

So when you sit down to write, always pick the simple word over the complex word.

Here’s a handy list of complex words and their friendlier, easier, less obscure pals.

USE THEM!

LESSON: Write simply. Sound smarter.

To your success, Prospect Name!

Your Name (The Hippopotomonstrosesquipedaliophobic)

🔽🔽🔽🔽🔽🔽🔽🔽🔽🔽🔽🔽

**Hippopotomonstrosesquipedaliophobic

MEANING: Someone with a fear of long words. ​

  • Sesquipedalian

MEANING: Someone who loves using long words


Welcome to The World’s Largest Free Online Swipe-File

Congratulations… You’ve found it.

The Holy Grail of Message-Marketing

Where we’ve taken dozens of engaging ads, and organized them under keywords in your industry.

Watch Read & Learn…
How Does This Help My Business?

Mackenzie Andres, Founder & Head of Copy at The Block Bard group has written ads in over 27 different industries and put some [100’s] of his personal favourites in the public domain for you and your company to learn what’s working.

Study them, Copy them… The World is Yours

& WE INVEST IN DREAMS!

Just make sure to edit them to your industry & audience as any good copywriter would.

***Disclaimer Please Read***

All ads are either written for personal business purposes by me, or taken directly from your competitors. We will NEVER EVER post content we create for our Clients.

DO NOT Attempt To Advertise to Your Audience Until You’ve Downloaded ourFREE 1-Page Dream Customer System

This is the First sheet we make every Client fill-out before working with us… just click GET IT NOW

Thank-You for visiting The World’s Largest Free Online Swipe-File


The Ads That Pay You Back! ©

Professional Sales Copy

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Opportunity for Copywriters – December

Hey mate!

As you may have heard, I’m starting a new case study group for December, looking to take 10 more freelancers to $10k/mo by end of Feb next yr.

I’m looking for a few specific people, so if you…

  1. Are a freelance copywriter or closer (or wanna learn and become one)
  2. Making at least $2k/mo (job included)
  3. Have time to work with 2-3 new paying clients in the next couple months
  4. Are friendly and coachable, and
  5. Serious about really knocking 2022 out of the park

Just reply to this email with ‘December’ in the subject and I’ll get you all the details 🙂

Your Name


Welcome to The World’s Largest Free Online Swipe-File

Congratulations… You’ve found it.

The Holy Grail of Message-Marketing

Where we’ve taken dozens of engaging ads, and organized them under keywords in your industry.

Watch Read & Learn…
How Does This Help My Business?

Mackenzie Andres, Founder & Head of Copy at The Block Bard group has written ads in over 27 different industries and put some [100’s] of his personal favourites in the public domain for you and your company to learn what’s working.

Study them, Copy them… The World is Yours

& WE INVEST IN DREAMS!

Just make sure to edit them to your industry & audience as any good copywriter would.

***Disclaimer Please Read***

All ads are either written for personal business purposes by me, or taken directly from your competitors. We will NEVER EVER post content we create for our Clients.

DO NOT Attempt To Advertise to Your Audience Until You’ve Downloaded ourFREE 1-Page Dream Customer System

This is the First sheet we make every Client fill-out before working with us… just click GET IT NOW

Thank-You for visiting The World’s Largest Free Online Swipe-File


The Ads That Pay You Back! ©

Professional Sales Copy

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E-Commerce – Argo helps autonomous cars avoid cyclists, The latest Lenovo ThinkPad review, Chromecast + Pluto TV?, and more

It’s common knowledge that roads aren’t the safest place for cyclists, unfortunately. In an effort to remedy this, at least partially, autonomous car company Argo just set up new guidelines for how self-driving cars should interact with cyclists.

The company worked with The League of American Bicyclists to create the guidelines and hopes that other car companies will adopt them for the sake of safety. We took a look at each of the fascinating new guidelines in our top story, and there’s some really interesting content. Come peek at our top story to learn more!

Other Highlights:

I just reviewed Lenovo’s new ThinkPad X1 Extreme Gen 4, and have lots to say about the premium laptop.
Wow, you guys—Chromecast now integrates with Pluto TV, giving you hundreds of free channels. I can’t believe it!
Finally, a plant I can keep alive for once. The LEGO Botanical Sunflower set is here to brighten your day and not ask for anything in return. Not even water.
… and lots more! Just keep scrolly-scrollin’!
Your Name

Argo’s Latest Self-Driving Guidelines Will Save Cyclists’ Lives

Autonomous car company Argo AI just teamed up with The League of American Bicyclists (LAB) to set new guidelines for how self-driving cars should interact with cyclists. Argo AI hopes that other car companies will adopt these guidelines to improve road safety, though to be frank, we’re surprised that manufacturers haven’t already adopted such rules. Read More »

Here’s When Your Samsung Galaxy Will Get Android 12

The Samsung Galaxy Android 12 update, also known as One UI 4, first arrived on November 15th, 2021, for select Galaxy S21 models. Following months of beta testing by both Samsung and Google, the update is finally here for more devices. If you’re wondering when your Galaxy will get Android 12, this is what you need to know. Read More »

Your Chromecast Now Integrates Perfectly with Free Pluto TV

You can now access over 300 free Pluto TV channels from the Chromecast with Google TV’s integrated channel guide. Simply install Pluto TV on your device and visit the “Live” tab on your Google TV home screen to see the content alongside live channels from your other favorite services. Read More »

LEGO Botanical Sunflower Set Arrives, No Water Needed

The LEGO Botanical collection puts beautiful plants, flowers, and Bonsai trees in your house that you can’t kill. Now, LEGO is expanding its enchanting floral collection and watering the garden with its all-new LEGO Botanical Sunflower set. Read More »

Some Chromecast Owners Are Getting 6 Months of Netflix for Free

Since its October 2020 launch, Google has offered customers a Chromecast with Google TV and Netflix bundle. This bundle costs just $40 more than the standalone streaming stick and includes six months of Netflix. But oddly enough, some people who purchased the bundle are receiving an additional six months of Netflix for free. Read More »

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Keep on Eye on Your Home and Yard with the Wyze Cam v3 Security Camera

Whether you’re looking for a new security camera to watch your front yard and driveway, or to monitor your pets and family while you’re away from home, the WYZE Cam v3 is a great pick. It works both indoors and outdoors, boasts full-color night vision via its Starlight Sensor and two-way audio, and even works with your favorite voice assistants, like Google Assistant and Alexa (and heck, even IFTTT if that’s your thing). The wired camera also has motion and sound detection, triggering it to start recording when it detects something and alert you, or you can set it to continuously record 24/7 onto a microSD card. No subscription is required and free cloud storage is included.

Get it at Amazon →

Get a New Amazon Fire Tablet for $35 During Today’s Sale

We’re just a few weeks away from Christmas, and chances are you’re still looking for some last-minute gifts. Thankfully, Amazon is running a killer sale on its latest Fire tablets, bringing products like the Fire 7 down to just $35. Read More »

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Which Of These Commonly Used Internet Terms Was First Used In A Similar Context Back In The 17th Century?
Phishing »
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HOW-TO GEEK
The Best iPad Air Cases of 2021

The iPad Air is one of the best tablets you can buy, so of course you want to keep it safe. Whether you’re looking for mild protection or military-grade armor, we’ll help you find the perfect case. Read More »


Welcome to The World’s Largest Free Online Swipe-File

Congratulations… You’ve found it.

The Holy Grail of Message-Marketing

Where we’ve taken dozens of engaging ads, and organized them under keywords in your industry.

Watch Read & Learn…
How Does This Help My Business?

Mackenzie Andres, Founder & Head of Copy at The Block Bard group has written ads in over 27 different industries and put some [100’s] of his personal favourites in the public domain for you and your company to learn what’s working.

Study them, Copy them… The World is Yours

& WE INVEST IN DREAMS!

Just make sure to edit them to your industry & audience as any good copywriter would.

***Disclaimer Please Read***

All ads are either written for personal business purposes by me, or taken directly from your competitors. We will NEVER EVER post content we create for our Clients.

DO NOT Attempt To Advertise to Your Audience Until You’ve Downloaded ourFREE 1-Page Dream Customer System

This is the First sheet we make every Client fill-out before working with us… just click GET IT NOW

Thank-You for visiting The World’s Largest Free Online Swipe-File


The Ads That Pay You Back! ©

Professional Sales Copy

Featured

Writer’s guilt and slimy hairballs…

How do you feel when people say you have have to write every day to be successful?

​Do you:

A) Wanna slap them in the face with one of those gross, guinea-pig-sized hairballs you find clogging up the shower tray. 🐹

B) Leap out of bed ready to bust out 9,500 words with the excitement of a hedgehog meeting a pineapple. 🦔

I’m willing to bet your answer is, A, right?

For the last year or so I’ve posed this question to thousands of copywriters just like you.

And I’d say 95% of responses are these exact words:

Stressed…
Overwhelmed…
Anxious…
Angry!
And I couldn’t agree more with them,

Because in my eight-plus years as a copywriter, I certainly DID NOT write every single day.

Sure, I pinged out emails, scribbled down to-do lists and tapped out text messages galore.

But I rarely sat down on my orange vinyl work chair with the intention of bettering my writing skills.

Rarely, meaning… um, NEVER.

Shock horror, right?

More often than not I was feeling guilty for not writing more.

…Guilty for not actively pursuing my craft.

…Guilty for letting procrastination beat me.

…Guilty for enviously eyeing all those copywriters I admired, and…

NOT ACTUALLY DOING ANYTHING ABOUT IT.

But here’s the thing: if I’d paid attention to the mantra ‘you need to write every day to be successful’, I wouldn’t be writing this to you today.

I’d have given up on my copywriting career the millisecond discouragement set in.

Because that advice completely ignores the fact that the human brain NEEDS clear, ultra specific, stimulating goals in order to act with motivation.

So what DID I do to advance my writing skills, you ask!

How did I do to go from untrained newbie to comfortable copywriter with a waiting list of super clients?

I’ll tell you tomorrow.

The answer may be more surprising + encouraging than you think.

Talk soon,

Your Name


Welcome to The World’s Largest Free Online Swipe-File

Congratulations… You’ve found it.

The Holy Grail of Message-Marketing

Where we’ve taken dozens of engaging ads, and organized them under keywords in your industry.

Watch Read & Learn…
How Does This Help My Business?

Mackenzie Andres, Founder & Head of Copy at The Block Bard group has written ads in over 27 different industries and put some [100’s] of his personal favourites in the public domain for you and your company to learn what’s working.

Study them, Copy them… The World is Yours

& WE INVEST IN DREAMS!

Just make sure to edit them to your industry & audience as any good copywriter would.

***Disclaimer Please Read***

All ads are either written for personal business purposes by me, or taken directly from your competitors. We will NEVER EVER post content we create for our Clients.

DO NOT Attempt To Advertise to Your Audience Until You’ve Downloaded ourFREE 1-Page Dream Customer System

This is the First sheet we make every Client fill-out before working with us… just click GET IT NOW

Thank-You for visiting The World’s Largest Free Online Swipe-File


The Ads That Pay You Back! ©

Professional Sales Copy

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BREAKING: Massive Amazon outage takes down Alexa, Disney Plus and more

The latest news, reviews and analysis

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BIG NEWS

Major Amazon outage hits Alexa, Disney Plus, Ring, PUBG and more

Amazon Web Services, the web hosting service that runs 33% of the internet, went down today, affecting everything from Disney Plus to League of Legends. As of sending this newsletter, AWS is still down. Amazon has yet to give an update on when things should be back online.Full Story: LINK
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DON’T MISS

This huge Xbox Series X game will make you want an SSD upgrade right away

(Steam)
Video games are certainly getting larger every generation. And even the 1TB of storage found on the Xbox Series X might only be large enough for a handful of games. This is most evidenced by Stalker 2: Heart of Chernobyl, an upcoming title that will take up 180GB of storage.Full Story: LINK
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APPLE BYTE

Cheaper MacBook Pro with M2 power just tipped to launch in 2022

Even though the MacBook Pro with M1 Pro and M1 Max just came out, we’re already hearing rumors on what a 2022 iteration could bring. Right now, Bloomberg’s Mark Gurman posits that we’ll see the M2 chip, which should be a jump from last year’s M1.Full Story: LINK
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GETTING PERSONAL
This is the only workout app I use — and you should, too

Sweat is a workout app that’s made just for women. Our fitness editor Jane McGuire reviews Sweat and explains why it’s the only workout app she uses.Full Story: LINK
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SMART TIPS

How to keep cats out of the Christmas tree — and put a stop to Santa Claws

Christmas trees are going up, which means cats are eager to cause havoc. Our homes editor Katie Mortram has tips on how to keep your cat out of the Christmas tree.Full Story: LINK
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WATCH THIS
Hawkeye episode 5 rumor teases arrival of major villain

Hawkeye is the latest superhero series on Disney Plus. And for those watching, this rumor teases a major villain.Full Story: LINK
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Welcome to The World’s Largest Free Online Swipe-File

Congratulations… You’ve found it.

The Holy Grail of Message-Marketing

Where we’ve taken dozens of engaging ads, and organized them under keywords in your industry.

Watch Read & Learn…
How Does This Help My Business?

Mackenzie Andres, Founder & Head of Copy at The Block Bard group has written ads in over 27 different industries and put some [100’s] of his personal favourites in the public domain for you and your company to learn what’s working.

Study them, Copy them… The World is Yours

& WE INVEST IN DREAMS!

Just make sure to edit them to your industry & audience as any good copywriter would.

***Disclaimer Please Read***

All ads are either written for personal business purposes by me, or taken directly from your competitors. We will NEVER EVER post content we create for our Clients.

DO NOT Attempt To Advertise to Your Audience Until You’ve Downloaded ourFREE 1-Page Dream Customer System

This is the First sheet we make every Client fill-out before working with us… just click GET IT NOW

Thank-You for visiting The World’s Largest Free Online Swipe-File


The Ads That Pay You Back! ©

Professional Sales Copy

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How To Change Your Reputation: 6 Steps to Becoming the Best YOU

Changing your reputation is key to success anywhere at anytime. A couple years ago, I not only found myself so lazy I dropped out of high-school… I was so into partying and being an obnoxious teenager that I lost an entire year of my life when my parents checked me into a 12-Step Addictions Centre.

Fast forward a few years, I was able to get a position in politics, (my dream at the time) finish my G.E.D. and get into college where I again dropped out…

Only this time it was to start a business!

Narcissus & Echo Poem by The Block Bard © 2019
READ FOR FREE HERE ⬇️
https://www.instagram.com/p/B7hxgdYlye8/
Step 1: Accept Yourself

The first step I needed to take which was awfully similar to the first step in Alcoholics Anonymous was accepting myself, and coming to terms with who I was before I could change anything. You can’t change what you don’t know. So in order to really learn myself I had to deconstruct the thick protective walls my ego had sealed me in behind.

I learned why I had accepted being treated so lowly… because at least I felt accepted.

Today, no one has the power to make me feel accepted. Because I am my own person, with my own cadence, and my own journey.

And I will seek expertise and advice from specialists, yes. But acceptance can only come from within, from the self.

Remember: “What you do is more important than what you say.”

Step 2: Find Your Passion

Make a list of all your talents and interests, read over it carefully and find what niches or industries best suit said skills.

I was terrible with numbers and the school system made me feel stupid for this, which in turn, affected my grades on every other aspect of school. What they didn’t tell me was that people who were worse at analytical skills ranked higher in creative skills like leadership, art, and humanities subjects.

But once you’ve found your branch of passion, it’s pretty hard to leave that tree entirely. You may branch off from time to time but more or less will find significant reason and spiritual power pursuing a higher purpose.

While yes, we make money by helping our clients sell more of their products and services… To keep things simple and under the same name, we also run “The World’s Largest Free Classics Archive™” teaching more than a quarter millions readers a months things they would otherwise have to go 6 figures in debt to learn.

And we also are working on “The World’s Largest Free Swipe-File™” with the largest collection of the world’s best ads in a variety of industries… ready for you to copy and steal ideas and inspiration from.

Step 3: Get in Shape

There seems to be this cliche that people in good physical shape are in worse mental shape. I think that could’t be farther from wrong.

Socrates and Plato, some of the world’s greatest thinkers and teachers of Aristotle; the founder of modern science will tell you that it is an insult to life itself to go through it without reaching your full physical potential.

“No man has the right to be an amateur in physical training. It is a shame for man to grow old without seeing the beauty and strength of which his body is capable.”

– Socrates

I think we can take this a step further in the 21st century to include women as well.

And some of the most disciplined, intelligent and kind souls I have ever met, are in sports or the gym.

Step 4: Do Not Do What You Think is Wrong

I left politics after years of studies when I found out the only good democratic politician is one that can woo a crowd, instead of one who actually stands for something. Something I strongly disagreed with, to the point where it was eating me up at night and ruining my sleep.

They say ‘democracy stops the moment the ballot hits the box.’

But I had to experience this first hand to truly see for myself.

Funny, I should leave politics to get into an industry where I’m directly responsible for instead persuading people to buy products, versus vote for people…

At least I get to choose my clients!

Step 5: See Yourself as The Person You Want To Become

In other words, Fake it till you make it!

No one would’ve hired me to be in their political party as a high-school drop out unless I believed in myself so hard that they had to as well.

No one would hire me as a copywriter to write ads for their business unless I actually felt in my soul like I could write them better ads and emails.

This is the best way to overcome the experience dilemma.

In the worlds best book for quitting smoking. Alan Carr says you must see yourself as a non-smoker before you even quit…

In reality, he says this is in fact the number 1 way to quit.

Imagine you love smoking and every-time someone has one you are grinding your teeth in angst. Not very healthy right? In fact, I bet that person will be smoking again in no-time.

However what if instead you’re mind says, ‘eww that stinks, I can’t believe I use to inhale that stuff, so gross!’

Which one do you think is going to have a stronger sobriety? The one going against the grains his neurological paths for years have formed? Or the one who create new synapses and connects smoking with unpleasant and undesirable things?

In James Clear’s; Atomic Habits.

He says you can QUIT anything using these 4 methods:

  1. Make It Invisible
  2. Make It Hard
  3. Make It Unattractive
  4. Make It Unsatisfying

He also says these methods are reversible if you wish to START anything

  1. Make It Obvious
  2. Make It Easy
  3. Make It Attractive
  4. Make It Satisfying

“Environment often matters more than discipline.”

Step 6: Don’t Let Anyone Get in Your Way, Especially Losers…

Losers often have the most opinions because it hurts them to see you succeed basically anywhere when they can’t even succeed at a certain thing. This is why most teachers will laugh when you tell them your going to start a 6 figure business or write a best-selling book, simply because they are spiteful they cannot do it themselves. But the only reason they can’t, is actually because they listened to people who told them they couldn’t.

Success can be defined as the progressive realization of any worthy ideal.

“Just so long as you can be talked out of yourself,

you deserve to be.”

– Alan Watts

Cheers,

Mackenzie Andres

THE BLOCK BARD

Founder | Head of Copy

http://www.theblockbard.com

Join Our Exclusive Contributor Network! 
Become a Classics-Page Admin, Affiliate, or Volunteer. Apply via email below.

Andres is a full-time copywriter, culture enthusiast, and C.E.O. of TheBlockBard Group of Companies. Some of his favourite things are Roman history and personal development. He has written extensively on topics like history, marketing, and politics.

You can purchase his book ‘A Simple But Effective Strategy for Success’ on Amazon, follow TheBlockBard on Social Media, or dive into our larger than life Classics-Archive to JOIN the conversation today!

If you’re a business owner, or simply someone looking to make more money on the side, then our Marketing BlogSwipe-File is for YOU. Here we cover techniques that work Today and Tomorrow, just as well as they worked 1000 years ago.

Find Your Dream Customer with our Free Form ⬇️

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The Ads That Pay You Back! ©

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Sarcastic Copy & Luxury Clothing Ads Don’t Click…

After the 2020 Christmas holidays, this women’s fashion E-Commerce client called us in an attempt to increase their daily sales volume, as they had noticed a substantial plateau in their performance.

At first, they told me we couldn’t use sarcastic and humorous copywriting for a high-end women’s luxury fashion brand. And it was a journey to start to say the least…

This firm still wanted to produce sales continuously without having to worry about the holiday months taking away from their normal sales, even though there was less hurry to acquire things and consumers felt as if they had paid their dues online.

We realized right away when we started working with them that we needed to use compelling offers at particular stages in their funnel to effectively engage audience members and motivate them to purchase with a sense of urgency.

To dial in on the reasoning that our team strategized, we placed offerings in their “Middle Of Funnel” and “Bottom Of Funnel” sections. Within a week of launching our initial ad campaign, their fulfilment crew was swamped with new orders due to the success of our first ad campaign.


You can grab a Free Version of one of our most standard S.O.P’s the Free Plan-0 Market Research Method SYSTEM we have every client fill out before working with us below.

Free Plan-0 Market Research Method S.O.P. DOWNLOAD ⬇️⬇️⬇️

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Can You Really Call Yourself A Copywriter

The other day, one of my lovely students posted this in our Facebook group:

“Can you call yourself a freelance copywriter if you haven’t actually been paid for work or had anything published?”

Another student, Random Name (probably Mike. Mike sounds like a real name), put it like this:

​”I have zero experience as a copywriter and I’m still working on my portfolio. How does one get over their limiting beliefs when you’re starting off?”

Sound familiar, Prospect Name?

If you also feel angsty about calling yourself a copywriter (and it’s holding you back)… I wanted to share a quick resource to swivel that thinking on it’s head — boink! 🙃

In this podcast, James Clear, author of #1 New York Times bestseller, Atomic Habits, talks about how true behaviour change is really identity change.

He says: “once you start to look at yourself in a new way, once you start to ascribe a new identity to yourself, you’re not even really pursuing behavior change anymore…

…You’re just acting in alignment with the type of person you already see yourself to be.”

🙃 So instead of thinking of yourself as somebody who wants to run a marathon, think of yourself AS a runner.

🙃 Instead of thinking of yourself who wants to stop eating chocolate fudge cake and pecan pie so you can fit in to your Levi’s, think of yourself as someone who just doesn’t eat desserts.

🙃 Instead of thinking of yourself as someone who wants to get paid to write emails and websites, think of yourself AS a freelance copywriter.

So I challenge you to try it. I challenge you to call yourself a freelance copywriter this year, and see where it takes you. See if this reframe unlocks any invisible mental barriers for you.

Remember that: “Every action you take towards your goal is a vote for the person you wish to become”.

Whether that’s creating a system to help you land your first client, or raising your rates this year… don’t wait in the weeds, mackenzie…

Take some kind of action, today.​


Your Name or Team Member’s Name

P.S. Curious about my pop-up group copy critiques + little book of copywriting exercises? Click here so I can keep you posted.


In case you missed it:

1) My Forbes interview (woot!): The Life-Changing Magic of Words​ (LINK)

2) Swipe my mindset training while it’s free: Think Like a Successful Copywriter​ (LINK)

3) Want some word workouts to sharpen your writing skills? Grab The Little Book of Copywriting Prompts. 🖊🖊🖊 (LINK)

Featured

Free Webinar –How Good Are Your Story Openings?

Hi Prospect Name, 👋

Every speaker and writer strives to capture their reader from the first page, gripping them with an opening that won’t let go. To ensnare your readers with your opening, make sure you register for this week’s free webinar on how to start a story.

I am joined by the author and editor ___________ ____________ for this Wednesday’s Reedy Live. She will reveal her top techniques for creating compelling story beginnings, including:

Where to open;
How to open;
Establishing your central conflict;
Introducing your characters; and
Avoiding mistakes that weaken your opening.

Insert Date, Time, and World Times

REGISTER FOR FREE (LINK)

There will also be a Q&A at the end of ___________’s presentation, so make sure you sign up for instructions on how to tune in live. Note: the confirmation email will also have a link to the replay ⏮

If you’re the sort of storyteller whose stories often have beginnings 😉 then you won’t want to miss this webinar!

See you on Wednesday!

Your Name, Your Job Title @ Your Business

Featured

Copywriting Tips: How this nervous rookie earned $50,000 from one case study

Back in 2014, I had a client who wanted me to write them a case study.

I’d never worked with a company that bred regenerating perennial ryegrass before (don’t even ask). Nor had I’d ever written a case study…

So at first, I said no… who the pumpkin-spiced-latte was I to write about something I had ZERO knowledge of?​ ​

Long story short, Prospect Name – they gave me the job anyway.

(Lesson: If you don’t know something, OWN IT. Skills are learned and enthusiasm regularly beats experience.)

And I ended up writing 46 more of those bad boys over the next few years, earning a pretty sweet £800 a pop. That’s £37,600 in total – which is just shy of $50,000.

$50k… Not bad for a rookie, eh? Especially given I was this close to not doing it.

👍 The thing is, case studies are a peachy opportunity for copywriters in all industries — and they’re only getting more popular as businesses move online (lookin’ at you COVID) and want social proof to stand out and earn the trust of more customers.

👍 Not only that but when you work with the same client as I did, case studies reward you for getting better and swifter. They’re generally a fixed-price project. So your bang for buck dramatically increases as you become au fait with the ins ‘n’ outs of your clients business.

👍 THEN, there’s the deeply delicious fact that your clients’ suppliers (and sometimes competitors) might read those case studies… and ask you to write theirs, too.

👍 This is especially likely if the niche is a bit random like mine was. I mean how many copywriters do you know with expertise in seed enhancement and determinate stolons? Exactly. I became hot-hot-HOT property.

👍 And did I mention that case studies are a highly profitable marketing asset? They earn your client’s cold hard cash, over and over again. So there’s almost always a line in the budget sheet set aside for this kind of content.

👍 My client’s 7-figure business doubled in revenue during the years I worked with them. Not sayin’ it was all down to my case studies (ha!), but you can imagine the testimonial they wrote for me. Win-win for him. Powerful stuff for my business, too, wouldn’t you say?

So you can see where I got the idea to niche down into case studies from, can’t you? And the rest, as they say, is a dusty history book in the library.

To easy copywriting projects that lead to bigger bank balances, right?

Your Name

Featured

Life Coach Going Live: 36 hour warning & surprise Live

We’ll make this really quick Prospect Name. (2 points in 27 seconds)

1. Wanted to warn you that if you’re ready for your next level and are planning on joining YOUR NAME for the INSERT DATE INSERT PROGRAM/SERVICE, it’s getting down to decision time since this offer closes tomorrow.

This is our best price ever plus 3 powerful bonuses you won’t see anywhere else…

Reserve your seat or schedule a time to talk to a team member by clicking here.

2. We are doing a surprise LIVE TODAY at 11AM PT | 2PM ET.

We heard from thousands of you around the world that you need Your Name’s words now more than ever, so in addition to the replay still being available, we are hosting a “best of Your Name’s training moments” with a LIVE Q&A session TODAY…

PLUS: We will have a very special guest (one of Your Name’s best friends) joining live today! He’s a __________________ best selling author and super successful ___________________, husband, and father and he’s pulling back the curtain to reveal a personal story he has never shared publicly before.

You can use this link to join us today at 11am Pacific time.

See you in a few hours!

Your Team/Company Name

P.S. Watch the replay, grab a ticket to Program/Service, or schedule a time to talk to one of Tony’s team members to get any questions answered.

All three of those options are available by clicking here

Featured

Wednesday Online Shopping LifeHacks: Thank you, Prospect Name

Happy Wednesday… again! Apparently yesterday my sense of time was so off I thought it was already Wednesday and I shared a Hump Day camel fact with you and the whole bit. For your camel fix, check out yesterday’s newsletter!

As for today, we have a pile of goodies like… how Bath & Body Works makes its scented Christmas candles, some fun gifts for The Office superfans, how to preserve lemons for a long time, and more!

And water cooler trivia? You know we have some. On this day in 1961, NASA completed the first successful test of the Saturn rocket platform, further advancing the space race. The Saturn platform would be used throughout the Apollo moon flights.

Your Name

How Bath & Body Works Makes Its Scented Christmas Candles

Bath & Body Works used to be the place you’d head to snag a Cucumber Melon body mist and some glitter body lotion. Now, though, the brand couples its nostalgia-inducing body care items with another product that’s quickly become a cultural cornerstone: its scented three-wick holiday candles. Read More »

November’s New Books Truly Have Something For Everyone

November is always a busy season for new books, with publishers getting out some of their most-anticipated titles ahead of the holiday buying rush. This month, those books include deep-dive nonfiction, plenty of genre fiction for every taste, and at least one sequel that readers have been waiting on for years! Read More »

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The Best Gifts for ‘The Office’ Mega-Fans

Shopping for a fan of The Office? These gifts range from the subtle to the silly—and you’re sure to find the perfect thing for your superfan. Read More »

Recent Reviews and Roundups
The Best Balance Bikes

A balance bike is a fantastic option for young riders because it doesn’t just teach them how to manage a bicycle, but it gauges their interest in the activity altogether.
Read More »

The Best California King Bed Frames
A good night of sleep starts with a comfortable bedroom set.
Read More »

The Best Noise Cancelling Earbuds
Maintaining focus can be difficult, especially when the world is noisy and chaotic around you.
Read More »

Get Your Fill with These 7 Stuffed Pepper Recipes

Whether they’re filled with meat, tomatoes, or rice, stuffed peppers are a real crowd-pleaser. They’re also versatile enough to make a whole meal and healthy, to boot! So, it’s time to get busy stuffing with one (or all) of these delicious recipes. Read More »

This Lemon Storage Hack Keeps the Fruit Fresh for Months

No one wants to waste the fresh lemons they just brought home from the store. Let’s be honest, though, they can go bad quickly. According to a recent viral video, though, there’s a hack for keeping them fresh. Read More »

Colourpop Launched a ‘Nightmare Before Christmas’ Makeup Collection

Sure, it’s almost Halloween, but a beauty brand is giving spooky lovers one more surprise before the holiday is over. In a fun twist, it beautifully ties Halloween to the upcoming holiday season. Read More »

WHAT WE’RE READING
» 💨 What Is 4-7-8 Breathing?

The stress management breathing technique was created by Dr. Andrew Weil and is having a moment as people look for ways to decompress and relax their bodies.

» 🌲Plants May Help Make Your Surroundings Quieter

Studies show shrubs and tree barriers might help block out noise pollution

This DIY Spiderweb Rug Is TikTok’s Latest Viral Craft

If you’re looking for a last-minute craft for your Halloween decor, TikTok is coming to the rescue (as usual). This time, it’s a clever and affordable spider web rug. Read More »

How to Chill Your Cookie Dough According to TikTok

Baking experts likely know that the process can be an exact science. A recent TikTok video shows just how small changes in chill time and baking temperature can affect cookies. Read More »

MINDBOUNCE TRIVIA

What Was The Name Of The First Laser Light Show Technology?
LazePop »
LaserTune »
Sonovision »
LightBeat »

HOW-TO GEEK
The Best iPad Cases for Holiday 2021: Protect Your Tablet

Your iPad’s 10.2-inch display is great for watching movies and playing games, but you’ll want a case to protect that glass screen from scratches and cracks. These are the best cases for the 2021 iPad, also known as the 9th-generation iPad, as well as the 8th-gen iPad released in 2020. Read More »

REVIEW GEEK
Apple’s $19 Polishing Cloth Review: Seriously, What The Heck?

When Apple started selling a $19 glorified microfiber cloth dubbed the “Polishing Cloth,” it left me with no choice. I had to drop down cash on this thing and give it a full review. Is it magical? Is it a revelation? Can it fix my broken Surface Duo 2? Can it bring about world peace? Man, I hope so. Read More »

REVIEW GEEK
Arcade1Up Debuts Classic ‘Terminator 2’ Arcade Cabinet for Your Home

Retro gamers and arcade fans have asked Arcade1Up to build a Terminator 2: Judgement Day cabinet for years, and it’s finally here. The company just announced its epic life-size replica Terminator 2 machine, complete with those classic red and blue light guns we all loved growing up. Read More »

REVIEW GEEK
Forget the Wires, Wyze Found a New Way to Power Your Cam V3

Why isn’t there a battery-powered Wyze Cam V3? I’m not sure, but the new Wyze Lamp Socket lets you power the Cam V3 from any outdoor lighting fixture, and it only costs $10 plus shipping. And for those of you with a Wyze Cam Outdoor, there’s a new Solar Panel that extends its battery life so you can spend less time charging and more time catching porch pirates. Read More »

Featured

Life Coaching 2021: Thank you, Prospect Name

Hi Prospect Name, Your Name here.

I wanted to personally thank you for joining ____________ last weekend… It was so special for us to be with you live and reflect back on so many magic moments from _______________, and share some of our most transformational moments from my favorite event – _______________.

When the world shut down in March of 2020, I knew that I would find a way to connect, to serve, and to create the same level of impact. It’s been absolutely gorgeous and powerful to see how life-changing these virtual interactions can be, and how many people we’ve been able to serve all around the world.

And because I know how much the world needs it right now, I want to personally invite you to join me at Your Program/Service Virtual this Insert Date to go deeper on how to truly take back control of your emotions, thoughts, habits and relationships.

Right now, so much feels outside of our control in the external world. But when you discover how to reclaim control of your INNER world… you won’t be held hostage by your circumstances anymore.

You’ll decide what your life looks like. You’ll decide to be the CREATOR and not the MANAGER of your circumstances.

Your Program/Service will show you how to re-engineer your inner world, how to retool your habits, emotions, and patterns so that they serve you, and help you get to where you want to go.

So if you’re ready to stop letting the crazy outside world dictate your happiness and success, Your Program/Service is a MUST.

The special offer I gave you last weekend goes away at midnight Pacific time tonight, and that means the bonuses disappear too.

Click here to get your ticket while we still have some left before this special offer ends tonight…

I can’t wait to see you again in December, Prospect Name.

Until then, live with passion!

Your Name

Featured

Men’s Fitness: As men today, we may often feel the need to take up less space or make ourselves smaller.

You are the collection of your Habits

As men today, we may often feel the need to take up less space or make ourselves smaller.

Masculinity has gone through many iterations and societal perceptions since the birth of the ancient man.

We can either blame society for the degradation of masculinity or we can take it into our own hands and go inward to discover that ancient wild man within us.

This is where our power lies.

Celebrate your strength and power.

Your Name

Featured

Fall LifeHacks & LinkCity: S’mores Baskets, Teal Pumpkins, The Inside Scoop on Prebiotics, and More

Tip of the Day

Dishwasher leak? Before scheduling a repair, check the door seals. Food gunk and mineral buildup can create just enough space to let a little water leak out. Clean it off with vinegar.

Happy Thursday! I’ll admit it has been one of those weeks where I’m off by a day, so this was almost a Happy Friday newsletter, but a triple calendar check set me straight.

It has definitely cooled down around here and cozy holiday weather is upon us. If candles are a big part of your cozy vibe, we talked about how Bath & Body Works makes their candles yesterday and shared some silly candles from ALDI based on their customers’ favorite foods. Also rocking big cozy vibes, this guide to making a s’mores gift basket!

Speaking of the season, if you’re seeing teal pumpkins pop up in your neighborhood, here’s why.

And water cooler trivia? You know we have some. How about a two-for-Thursday focused on iconic monuments? On this day in 1886, The Statue of Liberty was dedicated in a ceremony overseen by President Grover Cleveland. Also on this day, in 1965, The Gateway Arch in St. Louis was completed.

Your Name

What’s the Difference Between Probiotics, Prebiotics, and Postbiotics?

Probiotics and prebiotics are words you’ve probably heard quite often, along with an increased focus on gut health. Postbiotics are a newer addition to the microbiome team, and they’ve become a research heaven for scientists worldwide. But what’s the difference between these three “biotics,” and what exactly can they do for you? Read More »

What’s the Deal with All These Teal Pumpkins?

Over the last few years, you might have noticed more and more homes have teal pumpkins on their porches come Halloween. It’s more than a decorating trend: It’s a movement to help kids with allergies have a safe Halloween. Read More »

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A S’mores Gift Basket Is the Perfect Gift This Year

Is there a better combination than graham crackers, chocolate, and marshmallows? A customizable s’mores kit is a fun way to take this classic treat to the next level! Read More »

Recent Reviews and Roundups
The Best Robotic Lawn Mowers

Mowing your lawn can be tough and tedious work.
Read More »

The Best Women’s Cardigans

As we dive further into the colder months, breezy weather and low temperatures are commonplace.
Read More »

The Best Noise Cancelling Earbuds

Maintaining focus can be difficult, especially when the world is noisy and chaotic around you.
Read More »

The 7 Safest Microwavable Food Storage Containers

If you’ve ever popped your leftovers in the microwave and experienced melting (or exploding) plastic, you know all too well what can happen when you don’t have proper food storage containers. If you need some new microwavable options, we’ve rounded up some of the best—and safest—containers on the market. Read More »

This DIY Washable Bath Paint Is Perfect for Kids

Not every kid enjoys bath time. Now, though, there’s a TikTok hack going viral that might just make them excited for it. Read More »

Here’s When to See the Venus, Jupiter, and Saturn Alignment

On the heels of the Orionid meteor shower, there’s another astronomical event happening in the skies. There will be a planetary alignment this November, and you won’t even need a telescope to see it. Read More »

WHAT WE’RE READING
» 🏡 The “10 Things” Rule Keeps My House Uncluttered, Even with a Family of Six

This busy family keeps clutter under control by baking decluttering into event transitions. Here’s how it works.

» 🌵 How to Shop the Garden Center Clearance Table

Don’t dismiss clearance plants at the garden center. With a little love, they can flourish. Here’s how to shop the clearance table and see your picks thrive at home.

This Content Creator Re-creates Famous Food From Disney Films

If you’ve ever seen the food in Disney films and thought why can’t that be real, it turns out that it can be. A content creator is translated animated Disney food into real-life meals. Read More »

ALDI Launched Candles Based on Fan-Favorite Foods

ALDI shoppers are a loyal bunch, and with the store’s affordable finds, that’s not surprising. Now, the brand is turning to its fan base for its latest product launch. Read More »

MINDBOUNCE TRIVIA

Map Makers Include What Device To Identify Their Maps In Lawsuits?
Ultraviolet Ink »
Watermarks »
Micro Text in the Compass Rose »
Paper Towns »

HOW-TO GEEK
How-To Geek’s Best Tech Gifts for Grandparents for Holiday 2021

Buying a grandparent tech as a gift can be tricky, but as long as you know what they need and don’t mind helping with setup, you can find some excellent high-tech gifts to improve their lives. Here are some gift ideas for those in your life. Read More »

REVIEW GEEK
4 Cleaning Cloths That Are Less Expensive (and Probably Better) Than Apple’s

Microfiber cleaning cloths are one of those handy accessories you always need but can never find enough of. In the wake of Apple’s recently announced $20 Polishing Cloth, we figured you’d probably be looking for more affordable options that’ll likely do a better job of keeping your gear clean. Read More »

REVIEW GEEK
Govee StarPal Light Review: Portable, Ambient Smart Lighting

Smart lights are some of the coolest, most useful smart home products you can buy. The biggest issue is that sometimes you want to take your smart lighting with you, and you can’t … most of the time, anyway. With Govee’s StarPal lights, that changes. Read More »

REVIEW GEEK
Wyze Launches an Affordable Smart Light Switch and Improved Smart Bulb

One of the drawbacks of installing smart bulbs is that your light switches suddenly become useless. You may even tape them into the “ON” position to keep family members and guests from deactivating your smart bulbs. That’s why Wyze is launching a smart, programmable light switch. Read More »

Our Readers’ Favorite Products This Week
Prepd Cheat Sheets Set with Pan, The Original Modular Sheet Pan Dividers, Premium Bakeware, Non Stick Silicone with Carbon Steel Sheet Pan (4 Dividers, 1 Pan, Charcoal)
53 people were interested in this!

Featured

Life Coaching: I’m Sorry Prospect Name!!

Hey Prospect Name, it’s _____________ from your live training with Your Name last weekend and I can’t sleep because my mind is racing!

Your Name‘s irresistible Your Program/Service Virtual offer is going to close in a few hours at midnight Pacific time and I wanted to make sure you don’t miss out on this amazing opportunity.

I know we’ve sent you lots of emails this week and that’s originally why I said sorry.

But you know me and you know all I want is for you to take massive action and have the life you really want 🙂

So no – I’m actually not sorry at all!

Actually, I would be sorry if I didn’t send you one last reminder and you missed out. Missed your chance to dig in deep with Your Name at his favorite event… then yeah I’d be real sorry. So I decided not to keep quiet and make sure you didn’t miss out Prospect Name.

So use this link and go grab your seat (and those crazy bonuses) before they’re gone for good at midnight 🙂

Here’s how this is gonna go: We’re going to get messages from so many people tomorrow morning saying “I want in!” and we’re going to sadly tell them that this special offer and bonuses are gone.

I know how it feels to miss out and get left behind. Regret is the WORST. So do us both a favor and don’t let that be you.

I don’t want to keep you too long because I know it’s late but you have to know this:

Your Name is obsessed with helping you reach your next level of success and happiness. Like OBSESSED.

That’s why he created this offer so that you can attend one of the most powerful, transformative, and life-changing events of all time – ________________, Insert Date.

And I already know you’re committed to doing whatever it takes to achieve your goals. If you weren’t, you wouldn’t be reading this in the first place.

So don’t hesitate Prospect Name. Limiting beliefs are only powerful if you allow them to be 😉

Click here to go grab your seat before it’s too late in just a few hours!!

I’ve never seen Your Name quite as moved as he was this week when he went live and YOU are to thank for that.

So THANK YOU again and I can’t wait to see how Your Name transfers that energy into Your Program/Service Virtual!

Hopefully, you were able to see this before midnight. Fingers crossed!

Team Members Name

Featured

Join/Support non-profit this Season: What’s important to you, Prospect Name?

Picture this, Prospect Name.

You gather with family and friends around a table of abundance. A piping hot meal waits to be served – but first, you share gratitude for the people around you.

You’re blessed and you’re smiling – your hearts are filled with love and connection.

But for every face at your table right now, there’s someone out in the world who might be facing a tough time.

Someone’s grandmother. Someone’s father. Someone’s child.

They might not know where their next meal will come from.

But when you become part of the international movement – Program/Initiative – your generosity will change someone’s life this holiday season.

You’ll put food on the table – and just one basket of food can make all the difference for someone like it did for Your Name when he was a child.

Learn more about Program/Initiative and lend a hand in your community

The International Program/Initiative first started as Your Name’s personal effort to feed families in need when he was just a teenager – an act inspired by the kind stranger that delivered a Thanksgiving dinner to his family when he was just a boy.

Now, as part of _______________, for 30+ years thousands of volunteers have created Program/Initiative in their communities around the world and continue to give their time, energy, and presence by creating and personally delivering baskets of goods to others every year.

If you’re looking for a way to give back this holiday season, consider becoming part of the Program/Initiative – and invite others to join you!

Find a Program/Initiative near you and help end hunger this holiday season

The Program/Initiative has grown into an international volunteer movement through _________________ that helps feed those in need around the world.

So we ask you to picture this scene again, Prospect Name.

You gather with family and friends around a table of abundance.

A piping hot meal waits to be served and after your meal you share a moment of gratitude…

And then you put your gratitude in action and make a difference by helping those in need in your community.

Make Program/Initiative part of your holiday celebrations with loved ones this holiday season. Visit The _________________ to find an interactive map of Program/Initiative happening near you – or you can create your own Program/Initiative.

Remember, whether it’s just giving one meal to someone struggling this holiday or thousands, your kindness changes lives.

Be a blessing!

Your Name/Team Name

Featured

Get Great Copywriting Clients: November

Hey legend!

As you may have heard, I’m starting a new case study group for November, looking to take 10 more freelancers to $5k/mo by Xmas.

I’m looking for a few specific people, so if you…

1. Are a freelance copywriter or closer (or wanna learn and become one)

2. Making at least $2k/mo (job included)

3. Have time to work with 2-3 new paying clients in the next couple months

4. Are friendly and coachable, and

5. Willing to go hard for the remainder of the year to make it happen

Just reply to this email with ‘November’ in the subject and I’ll get you all the details 🙂

Your Name

Featured

How To Make 6 Figures Without Moving A Finger

*eye-rolls*

*another clickbait coach who is promising to give me the world for free*

Let’s not jump to conclusions so quickly, shall we? 😉

If you’ve been following me for a while, you know that I deliver every fvcking time.

Here’s what you need to do to make 6-figures without moving a literal finger:

1. Set up facebook ads that bring in leads 24/7 on autopilot

2. Hire a VA/ chat closer/ phone closer who can qualify and close those leads for you.

3. Outsource your deliverables, sit back and sip your Mojito 🍸…

“Sounds good Your Name. But are any freelancers actually doing this?”

Indeed they are, my friend.

One of my Your Program/Service rockstars, __________ ___________, does exactly this.

He is travelling around the world right now and banking a consistent $19K a month working no more than one hour a day.

Sounds like the epitome of the freelancer’s dream, right?

But it wasn’t always this easy for ___________.

In fact, before joining Your Program/Service, ______________ sent out over 36,000 cold DMs and didn’t land a single client.

I literally COULD NOT make that up in my wildest dreams haha.. Gotta admire the dude’s work ethic though!

I recently did an interview with __________ and asked him how exactly he did this.

And what changed from being unable to land a single client DMing 200+ prospects a day for 6 months…

To working with some massive name entrepreneurs, copywriters, authors and YouTube celebrities.

He revealed it all in our 30-minute interview which you can watch on YouTube here 👇

How to Make 6 Figures without Lifting a Finger (_________ __________ Interview)

Now, I’m not here to bullshit you.

You might not be able to do this tomorrow, next week or even next month.

But can you imagine your life once you manage to set this up for yourself?

Pulling in $19,000 a month working one hour a day while your team handles everything is certainly not a bad place to be in my opinion.

So if that interests you…

Go watch my interview with ___________ to see what’s possible for you as a freelancer. (LINK)

Maybe even by the end of this year if you move quickly enough 😉

Your Name

P.S. In case you missed my last email, I’m starting a new case study group for November, looking to take 10 more freelancers to a solid $60k/yr income by Xmas.

I’m looking for a few specific people, so if you…

1. Are a freelance copywriter or closer (or wanna learn and become one)

2. Making at least $2k/mo (job included)

3. Have time to work with 2-3 new paying clients in the next couple months

4. Are friendly and coachable, and

5. Willing to go hard for the remainder of the year to make it happen

Just reply to this email with ‘November’ and I’ll get you all the details 🙂

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Christmas Life Hacks: Steamed Milk, Pie Birds, Sound Blocking Curtains, and More

Happy Friday! If you’re big into houseplants now is a great time to pop over to your local stores and check their indoor plant sections for clearance items. It’s Christmas in November for folks who love the thought of $5 plants. This might be the part where I confess I loaded up the back of an SUV with plants for under $100 last night. Don’t worry, I’ll figure out where to put them all. Maybe.

If you’re more focused on holiday prep than jamming another monstera into your already plant-packed house though, we’re still here with the scoop for you. Today Amazon has Kitchen-Aid stand mixers on sale—whether you’re shopping for yourself or a friend, it’s a great price on an indispensable kitchen workhorse. More gift ideas? We have a pile of fun gifts for adult Disney fans here, it’s the newest entry in our Holiday Insert Year Gift Guide.

Here’s some more great content from the week for you to check out:

Planning a lazy weekend? Here’s everything that came to Netflix this week.

Restaurant-worthy French fries at home? Yes, please.

Curious how much leftover Halloween candy you’d have to eat to do yourself in? We did the math.

Need to get rid of leftover Halloween candy now that you know you have enough to do yourself in? We can help with that too.
Sleep hot? Shopping for someone that does? You need these products.
Tired of messy wrapping paper? Try this hack.
Baking some holiday pies soon? Here’s how to use a pie bird.
And water cooler trivia? You know we wouldn’t leave you hanging on a Friday. It’s that “Remember, remember, the 5th of November” time of year for fans of V is for Vendetta and folks in Britain celebrating Guy Fawkes Day. This day is the anniversary of the Gunpowder Plot, an attempt to assassinate the King with barrels of gunpowder placed under the House of Lords.

Your Name

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What’s the Difference Between Frothing or Steaming Milk?

When you’re new to making espresso or other coffee-based drinks, words like “microfoam,” “frothing,” and “steaming” can get a bit confusing. If you love hot, foamy coffee drinks, but find the learning curve a bit steep, we can help. The first thing you need to know is the difference between frothed and steamed milk. Read More »

You’re Gonna Want to Snag Target’s Holiday Décor Immediately

We all know the holidays can quickly get expensive. From gifts to family dinner prep, the costs sure do add up. Well, thanks to Target, there’s one area where you can save some cash this year, and it’s your holiday décor. Read More »

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What’s a Pie Bird, and How Do You Use One?

Baking is a science. There are exact measurements required and precise cooking conditions needed. While you might consider yourself a pro, there’s a clever little tool you might have overlooked. Read More »

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The iPhone 13 is faster and better than the iPhones that came before, but it’s by no means indestructible.
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10 Adult Disney Gifts for Holiday 2021

Hello, I’m a 32-year-old woman, and I still love Disney. There’s a strong likelihood that you know someone just like me. If that’s true, an adult Disney gift is the way to go this holiday season. Read More »

Noisy Neighbors? Smother the Sound with These Ikea Curtains

No matter where you live, be it an apartment or a single-family home, you’re likely well-acquainted with IKEA. But it’s apartment dwellers who will be particularly excited about the retailer’s latest launch. Read More »

Le Creuset’s New Collaboration Isn’t for Muggles

Le Creuset is known for its gorgeous cast-iron Dutch ovens, but its latest launch might just be one of its most exciting—at least for those who never got their Hogwarts letters. Read More »

This Wrapping Paper Storage Hack Is Genius

Whether it’s the holidays or an upcoming birthday celebration, wrapping paper comes in handy for taking care of those last-minute gifts. Once you’re done, though, what do you do with all of those rolls? Read More »

MINDBOUNCE TRIVIA

Which Of These Things Did Sailors Throw Overboard To Calm Stormy Seas?
Whale Bones »
Drogue Chutes »
Bags of Oil »
St. Christopher Medals »

REVIEW GEEK
T-Mobile’s Paramount Plus Freebie Is Available to More Customers Than Ever

This week T-Mobile announced that it will soon offer new and existing customers a free year of Paramount Plus Essentials, bundling yet another streaming service into plans. More importantly, the freebie is available to almost anyone, rather than only for more expensive unlimited phone plans. Read More »

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Life Coaching 2021: You won’t believe these gifts, Prospect Name

Prospect Name, we’ve been through a lot together in the last 20 months – sometimes it’s hard to remember a world without chaos and uncertainty.

Yet in the season of giving, anything is possible – even during challenging times.

With Your Name’s world-class trainings on the ___________ App, full immersion at _____________ Virtual, and one-on-one coaching, you’ll learn how to unlock the gifts within yourself to serve others – and share the same experiences with people you love.

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Now is the time to meet your Marketing Expert

Turn fans into customers with help from an Expert.

We noticed you still haven’t met with your dedicated Expert. Our team is here to help you reach your marketing goals with free, personalized guidance.

Whether you’re focused on growing your following now, or would like some bite-sized tips to use later — our Experts can steer you in the right direction.

Don’t miss this exclusive opportunity while it’s still available. If you have time this week, our team is available Monday through Friday.

(Connect Now Button)

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Men’s Fitness Video: Your Story around your Genetics is a Lie!

Are you telling yourself a story around your genetics?

That you’ll never be able to obtain the lean, muscular, physique that you desire because of the genes you inherited?

I’m telling you right now, It’s bullshit.

You get to choose in this lifetime which genes you express and which you don’t.

In this video I explain exactly why the genetics story is a lie.

Your story surrounding your genetics is a lie! (LINK)

Leave any questions you may by replying to this email and I’ll make sure to answer them.

On your side,
Your Name

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Copywriting: I promise it’s worth it …

Ever get writing envy, Prospect Name?


Like when you’re scanning an article and you happen upon a ridiculously smart or beautiful sentence that makes you inwardly — GASP! — with admiration…



… You, too? 🤩

🤩🤩​
Once upon a time, I’d exhale loudly, and think, “Jeez, I could never write like that’.


​Then I remembered that limiting beliefs SUCK.


And instead, I got practical and created…

… MY COOL SENTENCE BANK.

Since then it’s become my secret writing weapon.

Let me explain.


I have a (permanently open) google doc titled COOL SENTENCES AND METAPHORS.


Every time I read something awesome, I dump it in.


No formatting. No fussing. Just cut and paste. Bank for later.


It’s essentially a swipe file.


Then, when I’m writing, and find myself lost for words (which is totally normal and happens to everyone!)…

… Or I can’t find the precise turn of phrase I’m looking for — I run my eyes over the page.


​Something ALWAYS leaps out at me.

🤸‍♀️🤸‍♀️🤸‍♀️


A visually stunning sentence. A wildly intricate description. A head-jerking metaphor.


And it will untangle my clunky thought processes, inspire a fresh idea, or even clear a hard-to-budge creative jam.



Swipe files come all in shapes and sizes — this is just one version that works for me.


It’s never too late to start your own version of the COOL SENTENCE BANK, either. And I promise, it’s worth it.

(You might want to give yours a better name, though!)

… Because you never know when you might need it next.


So fire up a blank document, or luxe it up with an online tool like Evernote — and see where it takes you next time you’re stumped for words.

  • Your Name

P.S. What do you think, Prospect Name Do you have something similar? Do you think this would help you?

P.P.S. In case you missed it, learn how to use LinkedIn to mushroom your copywriting business. Get this 60-minute workshop, for just $97.

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SEO SaaS: Clean up your content in no time with these 6 tips 🧹

Clean up your content with these 6 tips

Keeping up with your site can be hard. It doesn’t matter how often you add new content: it’s always important to keep an overview of your collection of posts and pages. But how? You’ll need to keep an eye on your older content as well! Cleaning this up can be quite overwhelming, so prevention and regular content maintenance are key. Here are 6 tips for a good content maintenance strategy!

Sounds like quite a lot of work, right? Luckily, Our Service comes with many tools that’ll help you spend minimal time on this! Like the _____________, __________________, and ________. You could do everything manually, but think of how many hours you could save by letting Our Service help!

Improving the content SEO fitness of your site

So, keeping your website alive and kicking takes quite a bit of work. Old content needs to be updated, your internal linking strategy needs to stay top-notch and you’ll have to do keyword research regularly. Keeping up with all that is what we like to call SEO fitness. Focussing on the fitness of your SEO content will probably get you that head start in the battle for the highest rankings. Assess your current content SEO fitness and check out 7 ways to improve the content SEO fitness of your site!
Pro-tip! The SEO workouts in Our Service will help you get your site into shape in no time! These easy workflows take you through a small part of SEO on your site and highlight your optimization opportunities. Easy does it!

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Life Coaching 2021: Live in gratitude to unlock this season’s greatest gifts

Dear Prospect Name – it’s Your Name

I wanted to reach out to you with a special message as we enter my favorite time of year, the sacred SEASON of GIVING.

It’s easy to get caught up in the day-to-day stressors that come along with making preparations and getting the things done that are all a part of our traditional festivities. All this on top of COVID, and there’s definitely plenty of stress to go around…

But, when we allow ourselves to get hooked by the emotions of stress, fear, anger, frustration, overwhelm, sadness, or worry, we are missing the true spirit of the season.

And my heartfelt wish is that after all that we’ve been through lately, you still find a way to make this the most joyous and enjoyable holiday season of your life.

I know this may sound like a pipe dream in the middle of the stress, but the good news is, science has proven that we can actually train ourselves to go into emotional states of appreciation and gratitude. AND, that when we do, we literally change our body’s biochemistry.

In fact, tapping into gratitude has been shown to prime our brain to find the good in things. Otherwise, our two-million-year-old brain that’s wired for survival runs the show. And it’s always busy looking for what’s wrong.

Remember: What’s wrong is always available. But so is what’s right.

We all know the two emotions that probably mess up our lives the most are FEAR & ANGER. And yet, there is an antidote: GRATITUDE.

The emotion of gratitude overwhelms the two negative emotions that we all feel at times.

So this season, let’s consciously activate the gratitude.

You can’t be angry and grateful at the same time. Nor can you be fearful and grateful at the same time. It’s pretty simple actually. In my own life, in order to balance the challenges and stress and make sure I squeeze all the joy available out of life, I’ve developed a daily practice that’s only 10 minutes. I call it PRIMING. And I do it for 10 minutes because if it was 20, many of us would say we don’t have time. (And I get it!) But if you don’t have 10 minutes to spare, then you don’t have a life!

If you’ve been to one of my seminars, you’ve experienced priming, but if not, click on this link and try it for 10 minutes today Even better, try it for the 12 days of Christmas, or the 8 nights of Hanukkah, or the 7 days of Kwanzaa and see what kind of energy it brings to you, your family, friends, and the community you love.

If you do this as the season begins, you’re giving a gift to yourself. And you might just discover you want to keep giving it beyond the season to make your experience of life that much more rich and fulfilling EVERY day.

It’s truly my heartfelt prayer that you’ll find the miracle of this experience we call life in the midst of all the crazy stimulus that we’ve all been exposed to the last couple years. I’m offering here just one other special video that hopefully helps put you in the mood of the season, because I know the demands are never-ending for all of us as parents, friends, family members, business people, and community contributors.
Message of Gratitude
Watch here and discover how to consciously activate gratitude today.

So let’s give thanks, Prospect Name. Not just for the extraordinary moments. Not just for the gifts wrapped up with a bow. But for every single moment of this magnificent life.

Love and Blessings,

Your Name

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This drives me NUTS! 🐿️

Oh hey!

One of my clients always insists on removing the paragraph breaks from my copy.

And I’ll be honest, it drives me nuts, Prospect Name!


Sure, it’s a matter of personal preference.

But in the battle for attention, we gotta use every trick at our disposal to keep our readers’ eyes glued to the page.

👀👀👀

Paragraph breaks (and plenty of ’em) make for a MUCH more pleasurable reading experience.

And we want our readers to enjoy reading our stuff, right?

I don’t know about you but sometimes (often), I’ll click away from big blocks of solid, intimidating text.

Too much like hard work!

But if the first sentence is short and snappy, it’ll lead my gaze to the second line…

And if that second line’s a single sentence or two…

I’ll be tempted on to the third sentence…

…and so on and so on.

Then, because I’m invested, I’m more likely to finish reading the whole thing.

Some tips for you:

Print out a piece of copy — yours or someone else’s — and grab a highlighter pen

Mark a line under every complete point or statement.

Separate each of those points so that they sit on their own line. (It’s totally fine if some points only take up one paragraph.)

Remember, less is more when you’re writing to persuade!

Now your turn…😃

Give it a go and report back.

Does your copy feel more readable now?

  • Your Name

P.S. Below is how the first half of this post would look without so many paragraph breaks. Would you do this? Or do you prefer the copy above?

One of my clients insists on removing the paragraph breaks from my copy. And it drives me crazy! Sure, it’s a matter of personal preference, but in the battle for attention, we gotta use every trick and tool at our disposal to keep our readers’ eyes glued to the page. Paragraph breaks (and plenty of them) make for a much more pleasurable reading experience. I don’t know about you but sometimes (often) I’ll click away from a big block of solid, intimidating text. My eyes, my eyes! But if the first sentence is short and snappy, it’ll lead my gaze to the second line. And if that line’s a single sentence or two, I’ll be tempted on to the third sentence…and so on and so on. Then, because I’m invested, I’m much more likely to finish reading the whole blog post or article or web page.

+++
P.P.S. I do hope you’ve been enjoyed this mini-sequence of daily tips emails, Prospect Name! Soon, they’ll be bouncing into your inbox every few days, moving to once a week-ish. So you’ll be seeing a liiiiittle less of me (phew, I hear you say!) but the tips will be as spicy as ever, I promise. See you soon!

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Men’s Fitness: I haven’t tracked calories or macros in over 4 years.

I haven’t tracked calories or macros in 4 years.

I was a complete neurotic with my nutrition from 2014- 2016.

I’d weigh out my food on a scale.

Miss social events.

And basically wonder around like a fitness zombie.

Eventually I had enough.

I was missing out on life and my results to show for it were not even that impressive.

I was sick and tired of the neuroticism and obsessive tracking followed by feelings of shame and upset every time I fell off the program.

The self talk during those times was not good.

I started looking into intuitive eating and mindful eating habits but struggled to strike a balance.

It was a rocky road of trial and terror to say the least.

There were a few times where I thought I would have to go back into fitness zombie mode just to get the results I wanted.

I didn’t give up.

Eventually I began to adopt protocols and guidelines built on habits and patterns that made staying within my caloric and macronutrient needs automatic WITHOUT TRACKING a single thing.

Now i’m not saying that keeping a food journal at least once in your life is a bad thing.

But for my clients that have already developed the type of awareness that comes from tracking for short periods are now thriving on my “No Diet Protocol”

Right now I’m looking to bring on 5 men who are tired of the same old neurotic fitness patterns but still want to level up that last 5%.

Reply “Interested” if you wanna learn more about my protocol that helps you lose body fat, build muscle and build sustainable habits that I have personally adopted

PS. I’m not saying food tracking is horrible. This protocol works best for seasoned dieters who are ready to live while also achieving radical results.

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Join Fitness Coaching Program –Less Than ___ Days till it’s 2022

Less than X amount of days till it’s 2022…

Planning on coming out on top, leaner and more muscular than before?

Or is it going to be another New Years eve feeling like you’re already too far behind to even get started on your weightloss goals?

… I’m putting together 2-3 high achievers who are looking to get their vigor, drive, and energy back while losing 8-12lbs in the process…

… you’ll get direct access with me each week, exclusive access to my 3 phase Fat loss framework including all the frameworks and systems my full time clients get for radical mind-body transformation AND be supported by a group of high achieving men just like you.

You’ll know this is for you if…

You want to be lean and muscular but you just lack the energy to actually implement and get it done.

You’ve struggled with weight fluctuations in the past and it feels like your results never really match up with the effort you put forth.

It’s been years since you’ve felt good about the way you look and feel… in the bedroom, at work, at social gatherings.

For 4 weeks, I’m going to personally guide you through the process and hold you accountable to it through weekly 1 on 1 zoom meetings…

Look, it’s 4 weeks, I can’t promise you’re going to lose 20+ lbs or completely transform your identity to be the guy who stays lean and muscular year around…

… but if you want to get through the holidays and start the New Year on top and unlock massive motivation and drive towards becoming the strongest you in 2022 then this is for you.

Our first objective is to get you 8-12lbs lighter by the New Year and build on the foundational pillars of health and weight loss, so that by the end of the 4 weeks you’re in a strong place to burn fat and build muscle more efficiently.

Want in?

Reply to this email for details and we’ll start the conversation.

On your side,

Your Name

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Watch Interview To See How CLIENT Went From $1800/mo to $16k in One Month As a Copywriter

How Client Name Went From $1800/mo to $16k in One Month As a Copywriter

I’ve had so much great feedback on my interview with Client Name so I HAD to make sure you got the chance to watch it too.

And for good reason… this dude has a pretty epic success story.

Client Name was a professional pole vaulter who, a bit over a year ago, knew NOTHING about copywriting, digital marketing or business.

Yet last month in October, Client Name collected $16,670 cash from his freelance copywriting clients.

He’d never been able to crack more than $2k in a month before that so to say that October was explosive for him would be the understatement of the century lol.

Naturally, as soon as I heard this, I had to interview the guy and find out exactly what caused a 9x explosion in income in a single month.

In the interview, we covered:

  • How Client Name became a copywriting pro for FREE, without taking a single course
  • Why mastering the client-getting process is only half of the game (and the other half that catapulted Client Name from $1800/mo to $16,670 in one month)
  • Why niching down is the secret to making big money in this game
  • The niche ‘sweet spot’ (most freelancers royally fvck this up and go too broad or too narrow)
  • The exact step by step method Client Name used to find and close all of his clients
  • How to follow up in a way that’s non-needy (and actually works to land the client)
  • The unsuspecting social media platform where a GOLDMINE of high-quality prospects are hiding in plain sight (hint: not Facebook)
  • Client Name‘s ‘5-Star Qualification Checklist’ to quickly filter out low-tier prospects that can’t afford his services and reveal only cream of the crop clients
  • The minimum number of hours a week you need to be putting in to actually get your copywriting business off the ground (this is why 90% of freelancers fail)

And what I think is most impressive is that Client Name started with literally zero copywriting skills in August last year…

And he honestly believed that quote “there’s no way this could work for me.”

So if Client Name could do it…

You get the picture 😉

Watch our interview to find out how:

How Client Name Went From $1800/mo to $16k in One Month As a Copywriter

Your Name

P.S. I may or may not be doing some type of flash sale for Event/Holiday later this week, no promises though 😉

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Making MORE or LESS Than $1000 a day?

Hey Boss,

My name is Your Team Member’s Name.

I’m a digital strategist at Your Business and I work alongside Your Name.

I noticed you recently downloaded one of our free reports on creating hugely profitable SEO campaigns and I had a quick question for you:

Is your business currently making MORE or LESS than $1,000 a day from its Google rankings?

If it’s LESS, why?

Organic search advertising is a huge part of our client strategy at Your Business.

In my experience, if you’re in the right industry, it’s very likely that a laser tight SEO strategy could generate $1,000 or more in daily revenue for your business.

So, that’s why I ask…

If you’re not hitting that $1,000 figure, your campaigns are probably underperforming… and your business is probably losing tens of thousands every month to your competitors as a result.

Of course, there are always exceptions. Tiny niches which don’t have enough customer interest to generate $1K a day.

But there’s only one way to find out.

If you’d like me to take a look at your business and figure out what level of success you could realistically expect from an SEO campaign, it would be my pleasure.

It doesn’t matter if you’ve never heard of SEO or you’re ranking for multiple keywords. I’ll probably still be able to help. This is my thing 🙂

Anyway, if you’re interested just go here (LINK) and book in a time that suits and I’ll make sure to put aside a 30-minute consult for you (LINK) – free of charge.

Alternatively give me a call directly on the below number.

If you book in today I’ll guarantee you a spot. I can’t promise anything tomorrow. My plates pretty full.

Cheers

Your Team Member’s Name

P.S. By the way, this isn’t a sales call. You’ll be able to take whatever I find out and implement it yourself in your own business. But if you decide you’d like my help, that’s awesome. Regardless, $1,000+ from your SEO is the goal for your business!

***PLEASE NOTE, this must be sent from an email other than your own****

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E-Commerce Deals –Gardening Gifts, Free Starbucks Mugs, Beauty Deals, and More

Tip of the Day

Drinking lots of water isn’t a practice reserved just for hot summer days. Staying hydrated in the winter helps fight off illness and keep your skin moisturized from the inside out.

Happy Thursday! Looking for a freebie and a cup of coffee this morning? You can score a free reusable holiday cup from Starbucks today.

Also on a fun note: wondering if your favorite Thanksgiving sides are universally loved? Well if the side is packed with carbs, there’s a good chance it is.

If you’re in the Black Friday deals mood, we have a pile of beauty deals for you to check out. Not in the market for makeup? Here are two great Amazon Black Friday deals. You grab a pack of 4 Kasa smart plugs for under $25—I use these all over my house every year for Christmas lights, window candles, and other decorations. They’re rock solid. You can score some KitchenAid pot sets on a deep discount. The time of year when you do a ton of holiday cooking is a great time to upgrade your old pots and pans.

And water cooler trivia? You know we have some. How about a two-for-Thursday bit of cinema trivia. On this day in 1928, Walt Disney released the first animated film that featured sound and the iconic character Mickey Mouse, Steamboat Willie. Also on this day, in 1959, the film Ben-Hur debuted. The epic Biblical tale movie would go on to be nominated for 12 Academy Awards and win 11. The only other films that have matched that number of wins are Titanic (1998) and Lord of the Rings: The Return of the King (2004).

Your Name

7 Creative Chocolate Gifts to Treat Someone (or Yourself)

Chocolate is the perfect way to treat yourself or someone you love. If you’re tired of the same old box-of-candy routine, these unique chocolate treats make the perfect gift. Read More »

Help a Loved One Prep Their Garden with These Gifts

Anyone who wants to grow a thriving flower garden filled with stunning blooms is going to require a few essentials. You can help your friend or family member (or yourself) get the garden of their dreams with these helpful gardening tools and supplies! Read More »

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The Best 2021 Black Friday Beauty Deals

Looking for the perfect gift for a beauty product lover this year? If so, Black Friday might be the perfect time to shop, and we’ve done the hard work for you! We tracked down some of the best Black Friday beauty deals you won’t want to miss this year. Read More »

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The Best Lash Extension Mascara

Big, bold lashes make your eyes the center of attention.
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The Best White Bookcases

If you want a versatile piece of furniture to hold your books and decor, look to a white bookcase.
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America’s Favorite Thanksgiving Sides Prove We All Love Carbs

While some are already in the Christmas spirit, there’s another holiday to go before it’s time for all things jingle bells and snowflakes. If you’re in the throughs of Thanksgiving dinner planning, you might want to consider one of America’s favorite side dishes. Read More »

Get Your Free Starbucks Red Cup Today!

While Starbucks holiday cups have already made their debut, there’s another exciting launch coming fans’ way. Read More »

This Floating Ornament Décor Is So Cool

No, it’s not even Thanksgiving yet. If, however, you’re already in the Christmas spirit or are planning your decor in advance, there’s a simple TikTok ornament hack that might be perfect. Read More »

This Fridge Organization Advice Will Stop Your Food from Going Bad

We can’t all have perfectly stocked fridges that look like a professional came in and organized them. That doesn’t mean you can’t take away some tips that’ll help. Read More »

MINDBOUNCE TRIVIA

Throughout The City Of Los Angeles, Hollow Shell Buildings Conceal What?
Telescopes »
Oil Rigs »
Service Tunnel Entrances »
Cold War Rocket Silos »

HOW-TO GEEK
How-To Geek’s Best Tech Stocking Stuffers for Holiday 2021

Tech gifts don’t have to be big, pricey, and showy. Instead, you can find some fantastic little gadgets that make for great stocking stuffers. We’ve picked out some of the best to make your late-minute shopping that much easier! Read More »

REVIEW GEEK
Rocketbook Fusion Review: A Smart Notebook You Can Reuse

Picture this: a smart notebook that lets you upload your written notes to your cloud service of choice. And after you write down what you need to, you can erase it and start from a blank slate. Rocketbook’s Fusion journal sounds too good to be true, but I promise it’s not. Read More »

REVIEW GEEK
Pre-Order Amazon’s Echo Show 15 Hub and Level Up Your Smart Home

With its 15.6-inch 1080p display, 5MP camera, and exclusive home-management features, the Echo Show 15 looks like the ultimate smart display for Alexa users. And nearly two months after its debut, the Echo Show 15 is finally available for pre-order. Read More »

Our Readers’ Favorite Products This Week

Anova Culinary Sous Vide Precision Cooker Nano | Bluetooth | 750W | Anova App Included
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Fitness Course –How To cultivate massive Energy Every Day

How to cultivate massive energy every damn day.

It happens to all of us somewhere around 2pm, your energy crashes.

Productivity declines and you shift towards a state of fatigue, anxiety, and feeling like your try to just survive the day.

What happens next is the worst part of all.

You take that same lowered energetic state home, turn off, and feel like there’s nothing left to give to those who matter most.

Watch the video below to learn how to cultivate energy every day, especially during times of fatigue and burnout.

Insert Video

Here to help,
Your Name

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Open for a quick and dirty tip

Hey Prospect Name!

Thought you’d like this quick and dirty tip for powering up your copy…

  1. Go to the Facebook groups where your target customers lurk.
  2. Type the word ‘rant’ into the search box.
  3. Voila! You now have tons of awesome, detailed posts you can mine for ‘voice of customer’ specifics.
  4. Swipe their exact language and phrases and fold it into your writing for ultra-engaging copy your customers can’t get enough of.
  5. You’re welcome!

❤️❤️❤️

Your Name

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Course Price is Going Up! I’m Shaking Things Up

Just quickly, love!

When I launched ________________ back in April 2020, I never imagined that 603 intrepid copywriters would jump on my proposal mini-course and template.

Nor did I envisage that the psychology-driven pricing tips would help so many of them land bigger projects, with higher fees.

Like Random Name👇, (and many, many others) who was thrilled, and frankly flabbergasted when her client plumped for the bigger (and more profitable) option!


On Date, the price of ____________________ is going up. Considerably. By 35% to be exact.

Want a piece of the cherry pie before the price increases?

You can, but you’ll have to be reasonably quick.

Sidenote: like all my courses, it will continue to grow in price as I add to the content and the value blossoms. 🌸🌸🌸

​You can lock in the goodness today… with lifetime access.​

Got questions? Hit reply + let’s chat it out. I’m here for you!

Wishing you a wonderful weekend, Prospect Name​.

Your Name 🍉

P.S. I’m working on a new email course (SO excited to share it with you!) so this may well be the last time I mention this price increase.

P.P.S. If you haven’t ventured into ____________________ recently, I posted a bit of a personal update, ‘case your curious.

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E-Commerce Options –Black Friday Houseware Deals, Pet Cameras, Thanksgiving Tips, and More

Tip of the Day

Heavy snowfall requires shoveling, but for clearing light powder you can often get away with blasting it with a leaf blower. Cordless electric leaf blowers are great for this.

Happy Friday! It’s the week before Thanksgiving and the real flurry of holiday activity is upon us now. From gift ideas to holiday meals, though, we’re here for you with tips, tricks, and deals.

Perfect mashed potatoes? Here’s Wolfgang Puck’s secret. Maybe you oversalted a dish? There’s a trick for that too.

Black Friday deals? They’re already in full swing so grab some discounted makeup, marked-down housewares, and even a pet camera to keep an eye on your furry friends while you travel for the holidays. Speaking of furry friends, we also have some cute gifts for cat lovers.

On a more practical day-to-day note, we also just picked up some discounted LED camping lanterns this morning courtesy, on sale as one of Amazon’s Deal of the Day collections. With winter storms right around the corner, it’s always nice to have some reliable and inexpensive backup lights on hand.

And because it’s Friday, it’s time to take a look back at the most popular articles of the last week. In case you missed them the first time around, here are some of the hits:

  • Score some high-value holiday skincare kits to get lux products on the cheap.
    Cleaning hard-to-reach windows? Use this Swiffer hack.
  • Excess screen time can literally change the shape of your eyes. Do this to prevent it.
  • Hosting Thanksgiving this year? Here’s how to avoid food poisoning your family.
  • The holidays are a great time to grab some awesome free photo filters for your phone.
  • Want to see the Rockefeller tree lighting ceremony? Here’s when they light it up.

Water cooler trivia? You know we have some. On this day in 2007, Amazon released the first Kindle. It wasn’t the first ebook reader, by a long shot, but it was the one that popularized them and made ebook readers a frequent Christmas gift. (Amazon has a bunch of models on sale for Black Friday, naturally.)

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Get Ready to Snag These Housewares During Target’s Black Friday Sale

The Christmas season is rapidly approaching, but before it arrives, there’s one more important day to remember. (No, not Thanksgiving, although that’s coming up, as well). We’re talking about Black Friday, and this year, Target’s deals are starting early and include some amazing discounts on housewares. Read More »

10 Gifts for the Cat Lovers You Love

Some people will freely tell you they don’t like cats, and that’s fine. Those of us who do love furry little felines, though, also love to let everyone know about it. That’s why, if you’ve got a cat lover in your life, a cat-themed holiday gift is the way to go! Read More »

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The Best Free Photo-Filter Apps for iPhone & Android

Don’t you hate it when you take what you think is the perfect Insta-worthy selfie, only to find the results don’t quite measure up? Or, maybe you’re on vacation and about to capture a gorgeous sunset, only for a tourist to walk right into your shot at the last second. Luckily, with the right photo filter app, you can fix all of these issues and more. Read More »

Recent Reviews and Roundups

The Best Facial Cleansing Brushes

As the first defense against the world, your skin works tirelessly to protect you.
Read More »

This Major Black Friday Sale on a Pet Camera Is Just in Time for Holiday Travel

The holidays are here, and you might be heading out of town. For pet owners, this comes with some extra stress, particularly for those who don’t like boarding their pets. There’s an affordable solution this Black Friday. Read More »

Here’s How to Save a Dish You’ve Made Too Salty

You’re excited to finally sit down and have dinner. You put that first spoonful in your mouth only to realize you’ve oversalted it. Is it even possible to fix it? Read More »

When Is the Rockefeller Tree Lighting Ceremony?

Most people have their own family traditions. From cooking certain foods to watching films together, there are events people look forward to doing. If one of them is watching the lighting of the Rockefeller Christmas tree, the event is happening sooner than you think. Read More »

This Is Wolfgang Puck’s Secret to Perfect Mashed Potatoes

There’s no shortage of Thanksgiving side dishes to make. If mashed potatoes are one of your favorites, though, why not take preparation advice from a world-famous chef? Read More »

MINDBOUNCE TRIVIA

The Most Prolific Lightning Storms On Earth Occur Where?
Venezuela »
South Africa »
Japan »
Russia »

REVIEW GEEK
Ford Found the Simplest Solution to the Global Chip Shortage

After a year of computer-chip shortages that continue to hammer automakers, this week Ford found a simple solution by partnering with the U.S.-based chipmaker GlobalFoundries. A move which the company hopes can help now and in the future. Read More »

REVIEW GEEK
Google Just Opened Pre-Orders for the Ultimate Pixel 6 Wireless Charging Stand

After months of waiting, the Pixel Stand (2nd Gen) is finally available for pre-order. It’s the only wireless charger that’s optimized for the new Pixel 6 and Pixel 6 Pro, with features like 23-watt wireless charging and a special “docked” mode that turns your Pixel phone into a smart home display. Read More »

***PHOTOS NOT INCLUDED***

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Watch Video –How To Become a Successful Business Owner

Building a startup, becoming a business owner, and growing a company are full of challenges! They are lots of things to take into account.

So I invited ________ __________ ____________ from ___________________ to discuss this topic and share our experience and best tips with you.

If you’re looking for advice on building and growing a company, becoming a successful business owner, facing legal and financial challenges, making sure you don’t set yourself up for failure, and learning small business techniques, this video is for you!

Join me and my guest __________ _____________ to learn more!

Supply chain can be a big issue for eCommerce brands.

So check out this video to get my best tips for 2022.

Let me know what you think are the most important things to think about for 2022!

Join our Facebook group for daily inspiration:
https://www.facebook.com/groups/

👇 Follow Your Business for more tips 👇

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How Can I Best Help You Right Now

Hey Prospect Name,

Saw you’ve been on my list for a bit. Wanted to give you a gift today for being here and ask you a quick question.

If you haven’t checked out the free training I created for my paying clients on the “Fat loss Framework” and you want to learn a proven process to get lean and muscular and stay that way…

Check out this free exclusive training here (LINK). It’s a long one and it’s comprehensive but if you apply this process, it will be the last video you ever have to watch on how to get lean and muscular and make that the norm.

My gift to you for reading these emails.

Now for the question.

I want to make sure that I’m creating the most valuable content and serving you the best I can.

Would you just let me know what it is you’re struggling with most and how I can best help you right now.

Just hit reply to this email and let me know. 

I read every response. Thanks.

On your side,
Your Name

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4 Critical Questions Everyman Must Answer

4 Critical Questions Every Man Must Answer

Since the industrial revolution, our society has unfortunately adopted the idea that the measure of a man is in the currency he produces.

It’s the sort of one dimensional bullshit that’s still prevalent today.

You are a human BEING, not a human DOING.

BE to DO

Ask these questions to start walking towards becoming.

Who am I?

Who do I want to become?

What do I want to create?

How can I serve towards the higher good?

The man I am today compared to several years back is unrecognizable and that evolution came from asking these 4 critical questions.

Maybe you know the answers to a few of these, maybe not and that’s ok but my sense is that if your reading this then I don’t have to explain the weight these questions hold. You get it.

Ask the questions and the answers will start to reveal themselves.

Done.

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You vs. You

Ever had a life experience that completely knocked you out of balance, Prospect Name?

A few years ago I was going through one of the most difficult times in my life…

And it almost took me off my feet. My anxiety was through the roof and my inner critic was louder than it had ever been…

Maybe you’re going through something similar right now Mac and the stress and anxiety feels overwhelming…

Which is why I wanted to share with you my #1 exercise to eliminate any obstacle holding you back from your next level.

This will drive you to shift your mindset from focusing on the solutions instead of focusing on the problem…

And I’d bet to say you’ll finish the exercise ready to crush any challenge standing in your way.

Use this link to unlock the Exponential Results Exercise today

See you inside, 

Your Name

Featured

7 Ancient Roman Inventions We Still Use Today

You know your inventions are good when people use them hundreds of years after you die.

You know your inventions are really good when they are used thousands of years after you die.

Here we list and discuss some ancient Roman inventions and technologies that still impress upon our everyday lives.

Adapted Underground Roman Sewer System

Modern Plumbing and Waste Management

Yes, can you believe before 500 B.C. people had no idea what to do with their crap? I don’t even want to know what they did with their crap… But the fact is Roman plumbing (not the lead kind) has saved hundreds of millions of people directly, allowing city populations to soar with little disease comparable to past measurements.

Since most of their sewage systems were open and right in the middle of the street outside peoples doors so they could simply dump their buckets from the windows… the cities didn’t exactly smell too good back in the day.

They later realized how much devastation this was causing besides the unpleasant smell and decided to engineer underground plumbing systems. (As seen in photo above).

If you think they smell bad today… the only time these trenches got washed down river was when it rained or people poured their waste water downstream. Keep in mind no one had taps like we do today, and wasted little water on things like bathing, washing dishes, brushing their teeth, et cetera.

In other words they didn’t flush their toilets, used lead piping (which was only banned in Canada in the 19th century), and didn’t exactly treat their waste water before dumping in into the River Tiber, where they and probably hundreds of other small towns got their drinking supply.

But they nonetheless pioneered the systems we use today!

Roman Numerals

Roman Numerals

Roman Numerals are still used everywhere today from food menus and designer watches to marketing acronyms like CPM (Cost per 1000) M: meaning 1000 in ancient Rome.

Capital Hill

Representational Democracy

The reason nations like the United States and Canada have a Republic (Roman), a Democracy (Greek), and Figurehead Representative as the President or Prime Minister, is because the American founding fathers found it best to study the history of other great nations, and even bad ones, before founding their own.

They totally forgot about equal rights in the beginning and some would argue still neglect to do more they than should today, but hey, at least they took the took three different political systems and mashed them together so all their citizens could understand their government more easily… Right?

Presidency, although selected as the most humble of terms in the 18th century, connotes differently today than it did back then. While Prime Minister in the 1700’s sounded something sort of like Optimus Prime… President, in my opinion hits a little harder as a leadership title today.

Even though Americans’ abhorrence for monarchies is well known, having a president goes back to the ancient times of Kings and having someone to see to as a leader, and/or blame as a failure, which Rome did not have from Tarquin 509B.C. to Caesar 36B.C.

Britain isn’t even an actual monarchy anymore, but this is another rabbit hole.

Roman Bath House

Hot Tubs and Spas

The Romans invented Hot tub?! What? Well probably not, but they did perfect them, as well as made hot-tubbing an important part of their everyday lives. Imagine having a hot-tub with the boys or girls every time you wanted to get clean. These were community events. They didn’t have showers, since water pressure wasn’t a science or study until steam 200 years ago, they relied entirely on natural slopes and artificial aqueducts (see cover image) to bring water from higher to lower places.

These Hot-tub and and bath houses became an integral part of Roman culture for both patrician and plebian alike.

Ruins of Pompeii

Newspapers

While engraving stone tablets and delivering them to every citizens’ door would be almost as impressive as building the Colosseum (thanks Vespasian A.D. 70-72), it wouldn’t quite be as beautiful…

Plus, I’m sure their copywriters and journalist were just awful.

They did have pubic announcements displayed on said tablet in parks, markets, and common areas for everyone to read.

And Ancient Rome writings weren’t exactly the easiest to store. Being written on either scrolls or carved into clay tablets, this made them terribly difficult to transport, easily breakable, and hard to store.

So instead of a scroll that could be up to 32 feet (10 meters) in length, yes those cartoons weren’t joking… that had to be unrolled to be read, Julius Caesar ordered the making of the very first bound book (likely stolen from ideas on his escapades in Egypt with Cleopatra).

It would be a collection of papyrus, (a popular Egyptian crop to this day) and when attached at the spine formed a codex. What this codex contained is another mystery, and it was probably an awfully boring rule-book type read if you could manage to the translate Latin.

This invention provided a safer and more manageable way to keep the information secure. The codex could contain a table of contents, an index, and numbers for reference.

This Roman invention was then popularized by the early Christians to make codices of the Bible that led to the spread of Christianity across Europe and the first Roman Emperor to convert to christianity; Constantine (Emperor A.D. 306-337) which was a big deal for Rome as it was only years prior illegal to worship one God under previous pagan emperors.

Roman Wrist Watch…

The Julian Calendar

Today, where I live at least we use the Gregorian Calendar (year ) which functions best for our society.

But let’s see what the Romans were dealing with when their sundials went black.

The difference between the Julian and Gregorian calendars aren’t much.

The Roman republican (before Caesar; first Emperor, after Tarquin; last King) their calendar contained only 355 days. And was more or less a lunar calendar.

Eventually the Roman civic calendar had become completely different and of sync to the seasons and holy festivals. By the time Julius Caesar did something about it they were about three months off course and ahead of the solar calendar. 

To fix this mess, in 46 B.C., Caesar introduces a new calendar system, this one containing 12 months, and 365 days every 3 years, followed by 366 days on the fourth (the leap year) a year of 366 days (leap year).

And in 1752 A.D. (if that isn’t apparent) the Julian Calendar switched the beginning of the year from March 1 to January 1. 

Ancient Roman Map depicting “All Roads Lead to Rome”.
Or from Rome depending on how you look at it…

Modern Mailing Systems

Post offices function quite similar to what Augustus (Caesars predecessor, also know as Octavian, and a crap ton of other names) ordered be created around 20 B.C.

It would be known as the Cursus Publicus, which translates from Latin to: Public Courses, or literally Courses Public. And used horses and vehicles along with the marvellously practical Roman roads to get messages abroad.

Out of all the amazing Roman inventions, I have to say these roads were so effective in Roman economy and expansion they estimate that the average speed of a mounted messenger using the system was about 50 mi per day (80 km).  And using the relay system could even cover up to 170 milers per day (273 km).

Roman Invention

Mackenzie Andres

THE BLOCK BARD

Founder | Head of Copy

http://www.theblockbard.com

Andres is a full-time copywriter, culture enthusiast, and C.E.O. of TheBlockBard Group of Companies. Some of his favourite things are Roman History and Personal Development. He has written extensively on topics like history, marketing, and politics.

You can purchase his book ‘A Simple But Effective Strategy for Success’ on Amazon, follow TheBlockBard on Social Media, or dive into our larger than life Classics-Archive to JOIN the conversation today!

If you’re a business owner, or simply someone looking to make more money on the side, then our Marketing Blog & Swipe-File is for YOU. Here we cover techniques that work Today and Tomorrow, just as well as they worked 1000 or M years ago.

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Marketing Angles: 8 Examples to Copy

The number one reason an ad resonates with its audience, and better yet, continues to resonate for weeks, or even months after, is not the creative… and sadly it’s not the copy either… it’s the Marketing Angles.

Great Marketing Angles set themselves apart from the crowd by touching on human principles of influence from an incredibly creative appoach.

For example: Tai Lopez’s YouTube Ad that almost broke the internet played on many of these principles while coming at its audience from an adept and almost unprecendented angle.

First off, he uses his phone to film a 720p mediocre quality video, when most people watching YouTube ads are use to seeing professional quality commercials. This is part of his angle: “I’m like you, and you can be like me too.”

His “Just in my garage with these Lamborghini’s here.” is his Hook, while “You know what I like more than these Lamborghini’s here? THESE BOOKS.” is his Shocking Statement, to keep is audience enticed and wanting to watch until he reveals more.

Here are 8 Marketing Angle Examples for you to copy and use in your next ad campaign!

Feel Good, Feel Happy

Coca-Cola doesn’t sell sugar water, or caramel coloured poison, quite the opposite actually. They sell Happiness in a bottle.

Classic Coca-Cola Creative

Sugar-drinks and soda, and basically Coca-Cola’s entire industry has been under fire and will continue to be as long as humans have an interest in their health and longevity. Their whole business depends on their ability to remain relevant in modern and moving societies.

Save Time

SaaS (Software as s Service) Companies and similar services know this is what their service does for it’s customers. They also know that everyone on planet Earth wants to save time.

Just think of all the other easy Marketing Angles that opens up.

Asana Facebook Ad Example

Save Time so you can spend more time:

  • With your family.
  • With your friends.
  • On your Hobbies.
  • Doing what you love.
  • On what really matters to you.

What do you think matters most to your ideal customers?

USE IT IN YOUR ANGLE!

Save Money, Have More, Make More

Who doesn’t like money???

This is probably one of the most popular and overdone angles for a reason; because it works!

Wal-Mart Promotional Ad

Reduce Stress

Alcohol Companies love this angle. So do hotels, and the whole vacation industry.

What could be more compelling than unwinding and doing nothing for a week with us at your service?

You can use this angle from a wide variety of approaches including:

Anything is possible with the right Marketing Angle
  • Holistic health,
  • Mental health,
  • Physical health,
  • Relationships,
  • Careers,
  • Yoga,
  • Therapy,

… Et cetera.

Improve Yourself and Make The World a Better Place

You can’t change the world without first changing yourself.

Make people live up to the standards you set for them.

Feminism didn’t kill home-cooking in the West, it was corporations who sought to solve the problem by saying: “Hey, stop fighting, we will cook for the both of you… for money. muahahaha.”

And now they say an impoverished person who cooks at home, is more healthy than an affluent one who hires out their cooking.

Play on people’s ambitions and dreams.

Get Healthy, Get in Shape, Live Long and Have Energy

Theses people probably aren’t even selling cactus pills and cinnamon… They just know what their audience likes to read.

People go crazy over their health… in fact Health, Fitness, and Finance are of the top three interests worldwide. Meaning they are also going to be the easiest to sell!

Almost any kind of healthy food: Gives you energy.

Almost any kind of sleep routine, from fluffing your pillow, to brushing your teeth, will give you a better sleep, and thus, more energy!

Celebrate a Holiday

Out of all the Marketing and Advertising Angles, this Marketing Angle is one of my favourites, and also happens to be one of the easiest to implement.

Starbucks Christmas Campaign

Baby Yoda released just before Christmas in 2020 and was all over the internet. Giving Disney the free advertising and publicity they used to make a 70 billion dollar franchise, even bigger.

Thanks to The Mandalorian releasing in November, a month before Christmas, Star Wars toy sales were up 70 percent in the last year.

Simply the site of this Starbucks Ad makes me feel festive. And ready to spend money I probably shouldn’t…

Create Controversy

Stir the pot! All publicity is good publicity! Dove released an undoubtedly racist ad earlier this year they knew would have people talking about their brand.

Nike, the year before releases a ‘toxic masculinity’ campaign they knew would have their customers screaming.

This ad below probably isn’t even allowed in Canada or the United States.

French Anti-Smoking Ad

Sometimes cliches are… well, cliches for a reason. That reason? Because they’re usually true. For example, If Donald Trump’s opposition hadn’t spent so much time giving him free publicity and putting his face everywhere he might’ve lost the 2020 election. The same goes for sports scandals and basically anything else that brings traffic and attention to a certain person/company.

Cheers!

Mackenzie Andres

THE BLOCK BARD

Founder | Head of Copy

http://www.theblockbard.com

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11 Things That Will Kill Your Blog Posts Every-time: Tips by the Best Copywriters in Canada!

You have begun writing a blog. Whether it is for a client or yourself, you’ve found
blog posting to be a daunting task. Like always, we are not here to place a hook. Instead, we will begin with the conclusions. Blogs are worth it, but they are hard work for best copywriters in Canada!

They are worth it because blog posts are the single easiest way for a brand to climb
the SEO rankings. The modern SEO strategy depends on blogs for Google to find new
content to crawl. We know running a blog can be daunting, so here are a few ways for you NOT to screw up your blogging campaign!

#1 Clever, punchy and clichéd, are all terrible ideas!

You are not Noah on Comedy Central. There is no way for you to nail the best punchline for your blog. My advice will be to make a clear heading that incorporates your keywords well. There is a reason no one is reinventing the wheel. I will advise my readers to follow in the footsteps of their predecessors.

#2 Link to Your Old Blog Posts:

Most people believe that linking to your old post is self- propaganda, and they prefer to link their content to renowned sources online. That is not wise, as you have just provided an excellent backlink to an outsider who could care less for the backlink you handed them on a silver platter. When you are backlink to your blogs, you invite the readers to your old blog posts. That fulfills Google SEO guidelines, and it also allows users to check out your other content. 

#3 Avoid Linking to Major Publishers: 

If you have to choose between backlinking to Forbes and a comparatively struggling blogger who quotes the same information, choose the latter. Forbes will never care for the backlink, but the blogger will significantly appreciate the traffic and try to pay you back many folds. Backlinking to the local bloggers is the best way to gain a substantial audience.

#4 Meta-Descriptions Are Important: 

Only 40% of the online pages produce meta-descriptions, and there are two ways to look at those numbers. You can either think that it is ok to be lazy or admit that there is an untapped potential to grow your SEO ranking by developing a habit of using meta-descriptions every day in your blog posting.

#5 Target Low Competitive Keywords:

The best copywriters in Canada know that choosing keywords that have 70+ difficulty is a waste of time as the competition is too high. But going for a keyword that is ranking under 40 on keyword difficulty is also a bad idea. 

Low-ranking keywords are rarely useful, and your content will not gain the proper attention. It’s metaphorically like cooking a fresh dish and throwing it in the freezer while your guests wait for a fresh meal!

#6 Long Tail URLs:

We are continuously advised to use long-tail keywords in our blog posts by the best copywriters in Canada. Now, to appease SEO Yoast, we are expected to place your primary – long-tail- a keyword in the URL. That means you have a URL that looks like a sentence. 

It’s ok to have them on your domain. But before you share these links on social media pages, run them through Bitly and get shorter URLs. Shorter URLs are more appealing and are well-known for gaining better engagement!

#7 Copying from ‘Top Ranking Blogs’: 

Firstly, Google recently launched an update that will tally every crawled blog with a specified keyword against the top-ranking blogs for the said keyword. If the title and internal content have a high similarity rating, the blog will not be ranked well. 

Your content will not be blocked, but it will be ranked lower. The Update is known as the duplicate content for easy understanding. Secondly, finding the latest information and developing fresh content is far more accessible, and trying to understand another person’s POV and recreating it!

#8 Four Posts a Month:

As the best copywriters in Canada wil tell you, if you are not even writing one blog post a month, you do not have a blogging strategy. To have any hope of getting noticed by Google at all, you need to have four blog posts published every month. Otherwise, you might as well sell your domain.

#9 Heading After 150 Words!

Always break up your paragraphs into three lined chunks. That is crucial to managing the readability of your content. Also, make sure that you place a new heading after every 150 words, or the readers will lose interest.

#10 No Sharing; No Caring: 

I have met more bloggers than I can count who do not share their content on social media channels and lose out on many audiences. Most individuals like reading blogs and are always curious about blog posts written by people they know and follow. Moz has officially accepted a clear correlation between a successful and well-visited blog post, even if the correlation is not entirely clear.

#11 ‘CTA to Comments’: *BONUS*

Even the best copywriters in Canada do not believe in the power of an active comments section, so they always finish their article with a standard one-line ‘tell us what you think in the comments section.’ Are you one of those bloggers? 

If yes, then let me ask you one question, what are they expected to comment on? Your entire blog post? Are you paying them for such long and arduous work? Always end your blog with a substantial question that deserves to be answered. 

You can take your questions from a celebrity or a high-ranking blog post. But make sure that you give them a common prompt that will help them narrow down their comment possibilities. All in all, there are a few ways that you can screw the pooch that is your SEO strategy. It would help if you learned to avoid obvious mistakes that are keeping your SEO juice from flowing! That will certainly help you get the right results!
In the spirit of leading by example: tell us the one point we shared that was news to you and had never heard before! We are dying to hear your thoughts in the comments section.

Thanks for reading!

Darakhshan Roohi

THE BLOCK BARD

Blogger | Digital Marketing Manager

http://www.theblockbard.com

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Become a Classics-Page Admin, Affiliate, or Volunteer. Apply via email below.

~ Hi there!

If you see anything wrong with this post, be it typos, to offensive material, you can DM us at the email below and we’ll try to make it right 🙂

We love finding new, excellent sales professionals to feature in our blog. If you hold a sales, marketing, revenue-oriented title, or even business & growth, you are welcome to submit a pitch — or get the conversation going on topic ideas.

But before you submit, please make sure you read our B&G Content Guidelines We know they look long, but they actually take only a few minutes to read. If you’d like us to spend our time working with you, please invest a little of yours in reading those guidelines.

Once you’ve read the guidelines, send your pitch to contact@theblockbard.com.

We often find great ideas in unexpected places. The next article published on THE BLOCK BARD ‘Business & Growth’ could be yours!

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Featured

Why You Need A Copywriter NOW

Do you want to know why copywriting is the number one skill that every entrepreneur should have…⁣⁠
⁣⁠
And why is it one of the highest paid, most in-demand freelance jobs of 2021?⁣⁠
⁣⁠
It’s because copywriting comes before everything else in business.⁣⁠
⁣⁠
There, I said it. 🙈⁣⁠
⁣⁠
It comes before branding, design, content, SEO, and even before marketing. Because without good copywriting, none of these other things can work their magic. Offline or online….⁣⁠
⁣⁠
And with the current state of the world today (because of you-know-what), businesses are being forced to go digital.⁣⁠
⁣⁠
In the past year, I’ve noticed so many entrepreneurs scrambling to create, update and innovate their sales pages…⁣⁠
⁣⁠
And struggling to scale online.⁣⁠
⁣⁠
Many are unable to find a copywriter they can rely on to write a great sales page in the time or budget they want… ⁣⁠
⁣⁠
And many copywriters are not equipped with the training and knowledge they need to write a sales page that actually works today.⁣⁠
⁣⁠
But part of my mission is to make this highly-paid skill as accessible as possible for those who need it…⁣⁠
⁣⁠
Would it be crazy if I taught you how to increase your organic conversions by simply changing some words on your website?⁣⁠

Or how to double, triple, even quadruple your revenue with well-written customer-focused emails that ACTUALLY get opened?

Would it be more crazy if I did it for you?!
⁣⁠
If you want to learn the highly-coveted secrets of writing a sales page that will boost your conversions, create returning customers and set you apart from the rest... ⁣⁠
⁣⁠
Then jump on a FREE call with our copy team Today 👊
Featured

Democratic Political Party Election Letter

DEAR PERSON

I'm sending you this urgent letter because I believe you and I are on the same side of the most important political battle in Country history.
On one side, it's people like you and me - principled Country and committed Shared Political Viewpoints who believe in Shared Beliefs List.
And, on the other side, we're up against Opposition, the worst ___________ in Country history, and their controlling, corrupt, condescending, spending-addicted, government-knows-best Opposing Party.
As I write you, we're in the final stages of what many believe to be the most important Country election since World War II.
And this election is on a knife's edge. It couldn't be closer.
Yes, it really is that close.

Shortly, I'll outline how you can help me prevent Opposition from exploiting the COVID-19 pandemic to make the ____________ government bigger, more intrusive, and more powerful than even you or I could imagine.

But first, please take a moment to imagine what Country will look like if Opposition wins election in a few days. Or, worse, if they get the Majority Government they crave so much...

For starters, the Opposition would continue to add billions of dollars to Country's debt every year long after the pandemic subsides.

That's right the "temporary" spending the Opposition authorized during the pandemic would continue FOREVER!

But the spending is just the beginning.

The Opposition have made it clear they also fully intend to use the pandemic to conduct risky, job-killing experiments with our economy. You know the kind of experiments I'm talking about...

The kind that win them friends among Elite Hollywood celebrities and the super-elite crowds but hurt you and your family.

How can I be so sure?

It's because the Opposition told us themselves! Remember, it was Opposition's Deputy Opposition and Opposition who said the pandemic created a "window of political opportunity.

"Opportunity"?! How revealing...

I wonder what kind of "opportunity" the Opposition's have in store for Country's natural resources and our energy industry, which were struggling under the weight of Opposition's job-killing policies long before the pandemic ever struck our shores.

After all, it was only some time ago that Opposition said he wanted to Insert thing that would piss your voters off.

Now the Opposition's talk about "transitioning" Program or Resource out of existence.

And what will a re-elected Opposition government mean for your free speech?

We've already seen Opposition ram this law, that law, through Parliament, giving the government the power to control what you see, read, listen to, and watch online.

You and I both know (law) was only a small preview of what's to come if the Opposition are elected just a short time from now...

Of course, none of this should surprise us. You probably haven't forgotten Opposition's shocking answer when they were asked which nation they admired the most.

Their answer: Nation with Shared Negative Moral Views or Connotations.

My friend, I know you care deeply about Country. That's another thing you and I have in common.

And that's why I'm counting on you to stand shoulder to shoulder with me in doing everything we can to stop Opposition from turning the country you and I cherish into something that will be virtually unrecognizable within a generation.

You see, Election Day is just around the corner.

And the simple fact of the matter is ONLY ONE party can defeat Opposition and save Country --- and that's the MY Party.

In this election, a vote for any party other than Canada's MY PARTY is a vote for an Opposition Majority Government led by Opposition.

So please, I urge you to help me rescue Country from
Opposition's economic incompetence and end his anti
freedom crusade by casting your ballot for your local
MY PARTY candidate the ONLY candidate in your
riding who can defeat the Opposition.

Of course, your vote is your choice. And I recognize
that I'm not even a candidate in your riding!

But I wouldn't be taking time off the doorsteps to
write you personally if I wasn't deeply worried about what
four years of Opposition's failed leadership would
mean for your pocketbook, your freedom, and the country you and I both cherish.

On DATE, I urge you to put your love of country ahead of partisan politics and vote for the only party that can defeat/replace the Opposition..

Help me today, and I'm confident that, years from now, when your grandchildren ask about the choice you made during Country's most consequential election since World War II, you'll be able to tell them you made a difference by voting MY PARTY.

Thank you for taking the time to read my letter, and
thanks in advance for helping to get/keep Opposition out of
office so we can get Country back on track.

Sincerely,

MY NAME

P.S. My friend, I believe you and I have a lot in common.

In fact, I'm writing you because I've heard of your love of
Country and your commitment to freedom, liberty, and core Shared values. So, I trust you'll remember this one critical message from me when you cast your ballot...

In your riding, a vote for any party other than Country's
MY PARTY is a vote for an Opposition Majority Government,
led by Opposition.
Featured

Market-Share & Why Netflix Doesn’t Care if You Share Your Password

Most Families have a single Netflix subscription that is why Netflix has no space for an advertising agency. Whether it’s a family of 3, or 13, there will be only 1 monthly payment charged to 1 member of the family.

And when the kids finally move out they will get their own Netflix subscriptions, right?

WRONG.

Well, at least not that fast. They will continue to use their parents forever, until one day, in the slight chance that their parents should cancel theirs, or a tragedy happens, they would buy their own subscription.

But it’s not just family sharing…

When we say “account sharing,” we are also talking about a practice that violates Netflix’s Terms of Use: the sharing of an account with friends, neighbours, internet strangers, and other grown adults that you don’t live with. This practice is widespread; it’s practically a touchstone of modern culture. With every nasty breakup, awkward move-in, or sudden bout of friendship-drama, somebody’s gaining or losing a free Netflix profile.

Twenty-four million people use a Netflix account that they don’t pay for according to an estimate from Cordcutting.com. That’s a lot of people. If an estimated 24 million people were using your product for free, wouldn’t you get a little upset?” – HowToGeek.com

We all know that Netflix minds Advertising Agency culture! No ads and all! Well, they’ve been wooing these kids and customers to their service for a looooong time. So they know a percentage of their audience, or someone in the family will always have to have at least 1 subscription.

Essentially, they’ve created their own market demand in their favourite customer avatar (The TV Watcher). An audience with hundreds of millions.

But Aren’t They Losing Money with only one subscription per family?

Let’s put it this way,

With an average US family size of 3.15 persons, (I know, statistics are weird) to make things easier we will say the US population size is 315 million, and we will say they all watch TV.

With one third of them then paying Netflix a monthly subscription (1 member per family), and the other 2 waiting to pay for it themselves…

They have capitalized on and cornered their market quite well if you ask me and yet, they have totally made up for their no space for Advertising Agency products!

Still, it’s not just Netflix. A myriad of other subscription based and SaaS (software-as-a-service) companies are in no rush to crack down on password sharing any time soon. As we see this isn’t a new trick in the book either. Many grocers operate and sell certain products at a loss to keep customers happy, all the while making their money off the subscription, like Costco Wholesale.

In other words, punishing account sharers just isn’t worth the risk of losing market-share.

Cheers,

Mackenzie Andres

THE BLOCK BARD

Founder | CEO

http://www.theblockbard.com

Join Our Exclusive Contributor Network! 
Become a Classics-Page Admin, Affiliate, or Volunteer. Apply via email below.

~ Hi there!

If you see anything wrong with this post, be it typos, to offensive material, you can DM us at the email below and we’ll try to make it right 🙂

We love finding new, excellent sales professionals to feature in our blog. If you hold a sales, marketing, revenue-oriented title, or even business & growth, you are welcome to submit a pitch — or get the conversation going on topic ideas.

But before you submit, please make sure you read our B&G Content Guidelines We know they look long, but they actually take only a few minutes to read. If you’d like us to spend our time working with you, please invest a little of yours in reading those guidelines.

Once you’ve read the guidelines, send your pitch to contact@theblockbard.com.

We often find great ideas in unexpected places. The next article published on THE BLOCK BARD ‘Business & Growth’ could be yours!

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Featured

What the Heck is Lorem Ipsum? How Cicero’s Misread Message Became The ‘Norm’ for Text Box Filler

Many millennia ago, or actually, precisely rather two, lived a cool cat named Cicero. Well really, he was a man, who disagreed with many of the things publicly spoken at the time, and wasn’t exactly afraid to ‘voice his opinion’ some people who had the pleasure of meeting him today might say.

His fame as the rhetorician of Rome leaves us with plenty of his works to regard and read over even two-thousand years later. So much so, that many scholars attribute their translations and understanding of Latin as a language almost entirely to Cicero’s prose pieces alone, since Latin poetry can be ten times deeper and harder to understand then our own English poems (if you had to study Shakespeare in High-school you’ll know what I’m talking about), Cicero’s letters provide us a deep understanding of the language and how to formulate and express entire arguments in a dead language.

When I first came across this jargon I thought it was actual Latin, and did what any Classical nerd would do, I began to try translating it… Needless to say I wasn’t successful. Because it’s a bunch of non-sense.

It became the standard filler for typesetting and webpages everywhere since no one is going to make the error of mistaking this dead language for their own.

Famous painting depicting Cicero’s Self-Reliant-Thinking – Artist Unknown. But this has been my Personal Facebook cover photo for years…

Seen in use as early as the 16th Century, not too long after the invention and commercialization of the magnificent and world-changing printing press in 1450, when some typesetter wanted to fill his graphics (obviously on paper at the time) with ineligible words so as to not distract one from the books aesthetic, or graphical compliments.

Its first appearance can be in Cicero’s 45B.C. Essay: De Finibus Bonorum et Malorum, or On The Extremes of Good and Evil.

One alternative to the Lorem Ipsum filler is a newer Nietzsche Ipsum, which I must say is absolutely hilarious. But would confuse me even more than wasting my time on Latin gibberish.

As deep as you could go into the history and culture and usage of these things, they still serve to fulfill one purpose – to show how a text block will look like, regardless of its content.

Thanks for reading!

Mackenzie Andres

THE BLOCK BARD

Founder | CEO

http://www.theblockbard.com

Join Our Exclusive Contributor Network! 
Become a Classics-Page Admin, Affiliate, or Volunteer.
Apply via email below.

~ Hi there!

We love finding new, excellent social-science professionals to feature in our blog. If you hold a culture or humanities-oriented title, you are welcome to submit a pitch — or get the conversation going on topic ideas.

But before you submit, please make sure you read our C&H Content Guidelines We know they look long, but they actually take only a few minutes to read. If you’d like us to spend our time working with you, please invest a little of yours in reading those guidelines.

Once you’ve read the guidelines, send your pitch to contact@theblockbard.com.

We often find great ideas in unexpected places. The next article published on THE BLOCK BARD Culture & Humanities could be yours!

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OUR ADS > YOURS or It’s FREE 😉

Featured

Telling Someone How to Advertise…While Asking for Their Business

You can’t ask someone for their business while telling them how to advertise! It can’t be done!

Plain and simple.

Oh, you thought I was going to make you read until end to find out the answer?

We do things a little differently around here.

You’re still going to read to the end though, because if you don’t you’ll miss out on one of the easiest ways to get clients in any industry.

That way?

Is called: ‘Getting in with the right people, the right way.’

Okay so I haven’t made a fancy name for it. What am I a copywriter? Sue me. This method is also known as ‘digging your well before you’re thirsty.’ And trust me you are going to be thirsty at some point. It’s just a matter of when and if you are prepared beforehand.

How to do it

First you need to follow them on whatever their main posting platform is. Then you need to like, comment and engage with their content for at least several weeks before sending your first DM (direct message). Your first DM must not be a pitch of your product or service in any way. You are specifically reaching out to tell them how awesome they are and how much their business rocks. (Even if it doesn’t, we’ll get to that).

This will frame you in the mindset of your client candidate as a fan or positive person, so they will open your DM’s the next time you reach out with tips on ‘how to advertise’!

Building an online relationship before you ask for any favours is key to the reciprocity principle. But the bigger the fish (potential client or partner in this case) the more you will have to put in before asking for a favour.

“Trust is the most important quality to have in any sale. No-one buys anything without trust. No-one.” – Mackenzie Andres

When you help others expecting nothing in return. It makes people trust you.

Trust is the most important quality to have in any sale. No-one buys anything without trust. No-one.

And when you expect nothing in return, the more likely they are to give you something in return when you finally ask! Life is funny like that sometimes.

And if you are copy and pasting DM’s without any personalization or research, you are messing up big time… Here’s why,

Let’s say you send 100 copy-paste DM’s in 30 minutes, and get 10 replies.

Were you to spend an hour or more customizing those messages you would get at least 30/100 replies. More than double. And you wouldn’t have potentially put yourself in the wrong books with your audience who kindly gave you permission to market to them by following you.

It’s okay to use formulae and skeletons for DM’s, it’s actually encouraged… but always personalize and do your research.

Cheers,

Mackenzie Andres

THE BLOCK BARD

Founder | CEO

http://www.theblockbard.com

Join Our Exclusive Contributor Network! 
Become a Classics-Page Admin, Affiliate, or Volunteer. Apply via email below.

~ Hi there!

If you see anything wrong with this post, be it typos, to offensive material, you can DM us at the email below and we’ll try to make it right 🙂

We love finding new, excellent sales professionals to feature in our blog. If you hold a sales, marketing, revenue-oriented title, or even business & growth, you are welcome to submit a pitch — or get the conversation going on topic ideas.

But before you submit, please make sure you read our B&G Content Guidelines We know they look long, but they actually take only a few minutes to read. If you’d like us to spend our time working with you, please invest a little of yours in reading those guidelines.

Once you’ve read the guidelines, send your pitch to contact@theblockbard.com.

We often find great ideas in unexpected places. The next article published on THE BLOCK BARD ‘Business & Growth’ could be yours!

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If you enjoyed this post, you can support a small business like us by liking our page and sharing below!

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Featured

How To Advertise EFFECTIVELY: 4 Tips To Start Email Marketing TODAY

Despite its sounding simple, to start email marketing with your business can be a huge hassle… There are many questions to ask yourself before diving deep into the realms of virtual messaging:

“What platform should I use?”

“What do I write about?”

“How big does my list need to be?”

“But I don’t want to sound spammy?”

We’ve heard all of these before, working with Clients who’ve had 10’s of thousands of customers and followers on their lists already, to Clients who couldn’t craft an email to save their life, even though they might have a killer product or service.

So We’ve Put Together 4 Tips Below Here to Help You Get Started with Email Marketing Your Business TODAY

  • 1. STUDY EMAIL SERVICE PROVIDERS

Still, there are many platforms of email service providers (esp’s) out there from Active Campaign; which lets you get super technical, to MailChimp; which has been around since 2001 when email was but a baby.

It’s worth watching a good Youtube video, or 5… when starting out and making use of free trials before committing to a paid service.

  • 2. SPRING CLEAN YOUR EMAIL LIST

Still, you probably already know that the more people you have on your list, the more your subscriptions will cost you to connect and reach out to them.

So, we highly recommend going through your data to see who actually opens and reads your emails, who clicks, and who’s just making your bounce and un-open rate shoot through the roof.

Many people switch to different providers over the years and some of the email addresses you have today might actually be dead, in other words, useless.

  • 3. MAKE YOUR MESSAGE, AND STICK TO IT

Companies and brands should have a voice. A social system to which they stick to, stand by, and believe in religiously.

If you’re a marketing or advertising agency, and you want to connect with people who’ve subscribed to your blog or followed your page, then the perfect content for them would probably be some A-class advertising or marketing advice.

What types of emails do you see yourself sending?

  • 4. KEEP YOUR COPY CLEAN

We don’t mean don’t swear… although depending on your brand, business and voice we aren’t recommending it.

Start with an outline. It makes things wayyyy easier, believe me. Double check your headlines always, and at last, what your aiming to achieve with this message.

Asking another person for help is always encouraged as everyone interprets and sees things differently. Plus, they might catch some typos or tonality you missed out on in your hyper-focused writing state.

Finally, Have Some Fun With It.

Cheers,

Mackenzie Andres

THE BLOCK BARD

C.E.O. | Best-Selling Author | Head of Copy

http://www.theblockbard.com

Join Our Exclusive Contributor Network! 
Become a Classics-Page Admin, Affiliate, or Volunteer. Apply via email below.

~ Hi there!

If you see anything wrong with this post, be it typos, to offensive material, you can DM us at the email below and we’ll try to make it right 🙂

We love finding new, excellent sales professionals to feature in our blog. If you hold a sales, marketing, revenue-oriented title, or even business & growth, you are welcome to submit a pitch — or get the conversation going on topic ideas.

But before you submit, please make sure you read our B&G Content Guidelines We know they look long, but they actually take only a few minutes to read. If you’d like us to spend our time working with you, please invest a little of yours in reading those guidelines.

Once you’ve read the guidelines, send your pitch to contact@theblockbard.com.

We often find great ideas in unexpected places. The next article published on THE BLOCK BARD ‘Business & Growth’ could be yours!

We Love Your Support!

If you enjoyed this post, you can support a small business like us by liking our page and sharing below!

Professional Sales Copy

The Ads That Pay You Back! ©

Professional Sales Copy

Featured

63% Increase in Sales Closed

While this company wishes to remain anonymous, we can tell you they are a non-profit in the sales and semi-educative industry. Since they need to educate customers to nurture them into understanding the impact of their buy/donation. It was imperative the right language was being used to communicate the benefits of being a part of such a community of givers.

The Block Bard was able to help in assisting them with 6 new sales-scripts specifically crafted for 9 different provinces across Canada (including one for British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, and the Maritime provinces). Had we had even more time to write the scripts and study the markets, we would’ve gone so far as to make a specific script for each quadrant or part of a city/municipality.

If we’ve learned anything over the years of message marketing e.g. copywriting it’s that customization is key to successfully selling anything in any industry whether it’s B2C or B2B.

How We Helped

Before TBB the client was operating at a closing rate of just 8%, meaning for every 100 clients they spoke with, only 8 actually bought. But after some hard market research and long-form sales-scripts complete with each demographic’s different set of objections which needed to be overcame by each customer and memorized by the company’s sales teams. We recorded an average 62.5 percent increase in sales closed!

Now their closing rate is coasting at 13% instead of 8%. An investment that pays for itself almost immediately with the size of their sales teams.

What We Found Stood Out Above All… Was 1 Thing.

People buy with emotions, not logic.

It wasn’t necessarily the people who could afford to donate that did. In-fact, lower-class communities saw more donations than upper-class and even middle-class communities. We found income overall had less to do with the amount of donations than most factors. Such as family; many family members are much more likely to donate because they are more affected by the fact that kids are starving across the globe, and are thus, more likely to give. But this isn’t a social study stating demographic statistics. It’s about how together we were able to workout their ideal customer in each area of the country. And the results that came from taking the time to both study and understand an audience, and a brand’s raison d’être, or message.

Read More Block Bard Success Stories

You’ll be happy you did 😉

Canada’s First ‘CRIME DON’T PAY™’ Foundation

11.215% Decrease in Community Crime Over 3 Years (2016-2019) The Block Bard’s ‘CRIME DON’T PAY’ Initiative coming soon to a community near you! Since its implementation in 2016, The Block Bard’s ‘Crime Don’t Pay’ initiative has seen a substantial decrease in reported crime in the community of Ranchlands, Calgary, AB. whereupon it was created. While…

Keep reading

Sarcastic Copy & Luxury Clothing Ads Don’t Click…

After the 2020 Christmas holidays, this women’s fashion E-Commerce client called us in an attempt to increase their daily sales volume, as they had noticed a substantial plateau in their performance. At first, they told me we couldn’t use sarcastic and humorous copywriting for a high-end women’s luxury fashion brand. And it was a journey…

Keep reading

1 Year with The Bards E-Commerce Copy Campaigns

Because they disregard the basics that feed their ROAS, most brands never achieve extremely profitable results. Ad creatives that attract attention, ad language that resonates deeply, an irresistible offer, a clear CTA, and a great landing page are all scenarios one must consider. When we first started working with this company, we spent nearly 14…

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Featured

Destroying Canadian Churches; A Hate Crime? or Modern Political Expression?

While we don’t normally cover anything political, especially local, our last report in support of local businesses who failed to receive the advertising they paid for, blew up. And in support of spiritual institutions without disregard for progress, we felt the need to publish this piece. With a background in political history and religion, as well as running The World’s Largest Free Classics Archive, teaching religion, myth, and classical history to almost a million people each month, we see the subject as just up our alley.

–M. L. Andres

The Canadian government is failing to uphold our charter rights by not protecting Canadian churches and historical figures.

During a time where Canadians are mourning and the flags are set to half mast, a series of attacks ranging from fires to vandalism against churches have been reported across the provinces.

These acts of arson and vandalism were originally primarily targeted towards Catholic Churches, unfortunately, the attacks have now spread to various churches, temples, mosques and other centres of worship like a Vietnamese Christian church which recently caught fire in Calgary, A.B this June as well as a Coptic Orthodox church which was completely burned in Surrey, B.C in July.

The St. George Coptic Orthodox Church in Surrey was destroyed by an early-morning fire on Monday, July 19, 2021. PHOTO BY SHANE MACKICHAN

Currently, there has been more than 50 reported acts of vandalism and arson at churches across Canada, at least 10 have burned completely beyond rescue, more than 15 churches damaged and at least five vandalized to some degree requiring repairs.

Every single attack on a religious institution needs to be condemned and investigated by the Canadian government. People who commit these acts should be prosecuted, but more importantly we need to have an open discussion about protecting our religious freedoms in Canada through a fair process.

The attacks started to occur after an announcement on May 27 which revealed the discovery of 215 unmarked graves at a Kamloops Indian Residential School in Kamloops, British Columbia using ground penetrating technology. The discovery was a shameful moment, it exposed the true horrors committed on the residential school cemetery decades after they were shut down.

“It’s a part of our collective history, we should have an open conversation and speak truth about that fact.” Said Rev., Jake Van Pernis; of the Grace Presbyterian Church, which recently had its doors vandalized with red paint. 

Activists and vigilantes alike have committed these attacks on religious institutions and historical figures without a regard for whether they were involved with the residential school programs or not; leading to concern for many groups, who feel as if their safety is not being considered fairly.

Prominent Indigenous Leader and Chair of the Truth and Reconciliation Commission, Murray Sinclair posted a relevant statement about the people who commit these attacks on historical and religious sites across Canada.

“The people who commit these acts and those who condone them, need to understand how much they set back any chance of moving the dialogue on changing the bad relationship we have, forward.” Sinclair Said.

The destruction of Canadian churches has a direct effect on many practicing religious people, not limiting to only the Indigenous Peoples in Canada. Other groups of people are starting to fear that these attacks will become normalized, and communities could lose their religious sites completely like what happened to the St. George Coptic Orthodox Church in Surrey, B.C

Politicians have condemned the attacks but as of writing there has not been an official resolution to this problem from the elected liberal government. These attacks are detrimental to protecting Canadian religious freedoms and should not be allowed to continue.

Prime Minister Justin Trudeau has said that arsons are “unacceptable and wrong” as well as “may be understandable” which is concerning, because this is not a clear indication that the government is not attempting to protect our religious freedoms as Canadians in fear of saying the wrong thing on such a sensitive issue.

Canadian Prime Minister Justin Trudeau speaks during a news conference at Rideau Cottage June 25, 2021 in Ottawa, Canada. 
PHOTO BY SEAN KILPATRICK

These statements made by the Prime Minister Justin Trudeau could make it seem as if the rage Canadians have is understandable this time. If a minority group was attacked and the prime minister said that “That’s not the way to go” that would be completely unacceptable.

 “These acts of hatred targeting the diverse Christian community must end.” said Premier Jason Kenny of Alberta. When compared to the Prime Minister the Premier has been vocal and expressed his position throughout the attacks. We have yet to hear such a direct statement from the Prime Minister.

Members of religious organizations in Calgary believe that that the attacks are getting out of control, more needs to be done and that the silence is deafening when it comes to a response about the attacks from the Government.

The president of the Sikh Council of Calgary, Balihar Dhillon believes that to progress as a society we need to work together as a community to prevent these attacks and to build stronger relationships in the communities we live in.

“There should be more done from the government and law enforcement.” Dhillon Said.

The Calgary Police Service did not provide a comment as to whether there has been a decision to increase security and police presence during these troubling times.

“I think security should be increased, I can hire security guards to patrol 24/7 but is that realistic?” said Randy E. Spiegel of the Beth Tzedec Jewish Congregation in Calgary.

“I can see what the challenges are, where do you find the happy medium of good security and at the same time being protected.” said Spiegel.

Canadians should raise public awareness so we can protect our rights and values. Destroying public figures is wrong. Public opinion needs to change, and citizens should step up to have the discussions needed to protect all religious figures and buildings to uphold our Canadian values.

“I think the government had to step into increases security around these workplaces of worship, and to educate people and may raise awareness about the possible repercussions these will have.” Said Ibrahim Jadalowen, civic engagement coordinator with the Muslim Association of Canada

The government must ensure that all religious groups in Canada feel protected by setting an example to the nation. The Canadian Charter of Freedom and Rights states that all Canadians have the freedom of religion. By allowing these attacks to continue the government is setting a double standard when it comes to protecting the religious rights of Canadians.

“I think both sides of the argument are valid and need to be heard” Said Kyle Johnson Head pastor at Connect Church of Calgary.

“We should highlight certain parts to inform future generations, Many within the church community do not deserve to have their buildings vandalized, Many would like to work with the community to right their wrongs going forward” Said Johnson

If the government allows the attacks to continue it could potentially open the door for more vigilante attacks on other places of worship and historic Canadian churches that have an impact on many communities as key community centers and gathering locations.

The head of the BC rights commission resigned over a disturbing tweet in which she said to  “burn it all down”. A person in her position should not be advocating for the burning of churches and promoting this new style modern political activism which involves destroying property for social justice.

This new modern political activism risks damaging the very core of what makes this country a free and fair land.   

To some, the anger and frustration reached to a point where vandalizing or committing arson would be considered a justifiable action in response. This is a cry for attention by people who feel marginalized, so why are seemingly random and un-connected religious groups being targeted? This does not progress the discussion forward but rather presents new issues that divide us at the core. 

As time goes on the technology will get better, there will be more cemeteries uncovered as we have seen in the short span of this summer alone, there will be more tension but, at what point will Canadians demand an end to this frivolous destruction?

“As Canadians and members of the Catholic Church we feel this shame and guilt and are challenged to question if the church has done enough to right the wrong in its participation in an unjust system established by the government of Canada.” Said the Bishop of Calgary, William T. McGrattan In a statement issued through the Roman Catholic Diocese of Calgary.

The Roman Catholic Diocese of Calgary did not directly respond for comment when asked for a statement on their plans going forward to increase public awareness on the matter.

Thank-you for reading.

Anonymous Author

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Calgary Stampede and the BMO Centre’s Butchery of Local Businesses 2021

When Alberta premier Jason Kenney announced that the over 100 year old event known as the Calgary Stampede was going through despite the previous year’s pandemic and panic, local businesses, especially vendors and contributors of previous years had a reason to get their hopes up.

However despite the reduction in this year’s vendors due to social distancing ‘regulations’ and an extreme hit in ticket sales leading to less foot traffic, 7 days in, Stampede management has failed to put up significant signage showing viewers the market even exists this year in the BMO centre.
Nor is there any content shared to social media!

Not to mention the construction, current bridge ravamp, and closed doors, making the building seem nothing more than a place for people to pee.

Which the Stampede should’ve definitely foreseen and budgeted for.

I understand not air conditioning the outdoors, but the cost of 90% less people in the market is hitting it’s vendors hard.
For something as simple as a lack of advertising…

Which is why we’ve chosen to cover this story as an advertising agency based in Calgary that cares about its local companies.

But why should the Stampede care what it’s vendors make or sell?

Two reasons:
Incentive.
Commission.

Businesses are loathe to come back to an event where the costs of setting up and renting space far exceed the return. And customers are loathe to come to an event that doesn’t due anything for local businesses.

Thus marks the fall ‘The Greatest Outdoor Show on Earth’.
Unless it can get its act together.

And the sooner the Stampede realizes this, the sooner they will see numbers like before.

Needless to say, vendors are disappointed, and highly reconsidering returning next season. Not to mention the Stampede’s inability to get local companies in their trade show and instead giving priority to companies from other cities and in some cases other countries.

Payday for most people in Alberta,
where the Stampede is offering half-price entry to incite ticket purchases and more people in the park.

In the photo above we see a children’s show set to perform 3 times per day with only one attendee.

Why The Stampede Needs To Start Caring About its Vendors

Local businesses are the backbone of the Calgary economy. Many of which employ several of its citizens and stand in good reputation with the customers they serve.

They also contribute a good chunk of change and significant points towards Calgarian pride and moral.

So at the end of the rodeo, it is up to management to decide whether or not they want ‘The Greatest Outdoor Show on Earth’ to remain ‘The Greatest Outdoor Show on Earth’, by supporting it’s vendors, and hiring workers that care about the community as much as their volunteers do.

Thanks for reading!

Mackenzie Andres

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Author | Head of Copy

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History & Democracy

If the modern understanding of democracy is ‘a torch that shines for a time before burning you’  – think of the great city state of Athens and Renaissance city republics – it feels as if the very social fabric that most democratic institutions are founded on are beginning to go through stress tests, but the question is are they strong enough to withstand the onslaught of social pressure.

To get an understanding of the current political trends, one must conceptualize democracy not as a shining torch that passes from one society to another but as a collection of the highest quality vases that develop independently and are then put on display for humanity to analyze and evolve on. The core feature of democracy – that those who rule can do so only with the consent of the people – has a rich history across time and geography, and is distinguished in each instance where it has developed. 

Over several millennia and across the globe, early democracy was an institution in which rulers governed jointly with councils and assemblies of the people. In fact, here in the Great North developed an experimental form of democracy by the Huron and the Iruquois in the Woodlands of Southeastern Canada. These councils and assemblies were also common in the republics of Ancient India, Mesopotamia, and across various city states.  Classical Greece provided particularly important instances of this thinking about democracy, and indeed even gave us the work ‘demokratia’ itself. But, just like the Founding Fathers of the United States, we must not content ourselves with only one example when many are available, and so early democratic societies from around the world will provide valuable insight into the historical development of democracy. 

The core feature of early democracy was that the people had power, even if multiparty elections (today, often thought to be a definitive feature of democracy) didn’t happen. The people, or at least some significant fraction of them, exercised this power in many different ways. In some cases, a ruler was chosen by a council or assembly, and was limited to being first among equals. In other instances, a ruler inherited their position, but faced constraints to seek consent from the people before taking actions both large and small. The alternative to early democracy was autocracy, a system where one person ruled on their own via bureaucratic subordinates whom they had recruited and remunerated.

Early democratic governance is clearly apparent in some ancient societies in Mesopotamia as well as in India. It flourished in a number of places in the Americas before European conquest, such as among the Huron and the Iroquois in the Northeastern Woodlands and in the ‘Republic of Tlaxcala’ that abutted the Triple Alliance, more commonly known as the Aztec Empire. It was also common in precolonial Africa. In all of these societies there were defining features that tended to reinforce early democracy: small scale, a need for rulers to depend on the people for knowledge, and finally the ability of members of society to exit to other locales if they were unhappy with a ruler. 

To understand the frailties of the modern democractic experience, a closer look at early democracy can assist us in understanding what we might need to do to return to the fundamentals of demokratia.

The first difference between early democracy and our democracies today is that this earlier form of rule was a small-scale phenomenon. In some cases, governance took place only at the level of a small community, as was the case with the Hidatsa, an Indigenous American group living on the banks of the upper Missouri River. When governance was local like this, councils tended to meet very frequently. In other instances, such as with the Mesopotamian Kingdom of Mari, a larger polity existed, but early democracy remained a local phenomenon practised through the assemblies of individual towns. These might meet to consider how taxes should be allotted. It was rarer to see an early democracy that had a larger-scale assembly that drew members from multiple locations as did the Huron confederacy.

Small scale had a critical implication for the nature of politics; in Classical Athens, among the Hidatsa and in the Kingdom of Mari, those who had the right to participate in politics tended to do so in a very direct and intensive way, particularly in local assemblies. In modern democracy, participation is very broad – often broader than in early democracy – but it’s also not deep; for most of us, it’s limited to voting in elections every few years, and in between these moments others make the decisions. One way to address the problem of scale is to delegate much more power to states, provinces and localities. Some form of federalism can help alleviate the alienation brought on by a combination of a large population with varying regional differences and a growing and dispassionate central government.

For example, Canadian federalism maintained a certain cohesiveness to its vast land and scattered population by devolving powers to each province and granting them special political privileges. 

Secondly, polarization seems to be eating democracy alive as more and more polls show that people across the globe are becoming more divided and tribal – potential side effects of the evolution of social media and large population growth leading to distrust of government.

Consider the example of the reforms implemented by Cleisthenes in Athens beginning in the year 508 BCE. In the decades prior to this date, the Athenians had developed a collective form of governance with a Council of 400, which was composed of 100 members from each of 4 historical tribes.  Seeking to change matters, upon assuming power in 508 BCE, Cleisthenes revamped Athenian society by doing away with the four traditional tribes and creating 10 new ones to replace them.

Aristotle later recounted a crucial element of Cleisthenes’ reform: he assigned individual local groups of people called ‘demes‘ by lot into each of the 10 new tribes, therefore ‘intermixing the members’ of the prior four tribes. Aristotle states further that Cleisthenes made sure that the new tribes weren’t geographically concentrated; instead, each had ‘deme‘ membership from the city, the coast and the interior of the Attic Peninsula.

 Importantly, the principle of Cleisthenes’ reform is far from unique; we have eloquent examples of people in other early democracies across multiple continents doing more or less the same thing. To see this, we can return to examples of the Huron and the Iroquois societies, each of which was divided – much like the Athenians – into separate tribes. This might seem like a system that would be ripe for intertribal conflict. But the Huron and the Iroquois had an ingenious system to fight against localism and polarisation.

They divided their society not only into tribes, composed of villages, but also into clans that cross-cut tribal divisions. So, if you were a member of the wolf clan in an individual village among the Cayuga tribe in the Iroquois confederacy, to take one example, then you had a natural affiliation with Cayuga members of that clan from other villages, and you also had a link to members of the wolf clan in other Iroquois tribes. The clear intent of this system was to better bind society together by mitigating polarization along tribal lines.

The lessons are clear: we will be best positioned to preserve our own democracies if we recognise that the history of democracy is much broader and deeper than is often presumed. People around the world, throughout history, have devised democratic institutions and practised democracy. We can learn from their experience to see where democracy today is weakest and get to working on solutions to strengthening it.

Thanks for reading!

Kareem Abdurazag

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Writer | Culture & Humanities Blogger

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The Science of Religion; Philosophy and Faith

For thousands of years our ancient ancestors roamed the Earth alongside a variety of animals as first among equals, fighting tooth and nail against nature to secure a place in the hierarchy. Different “versions” of humans would come and go, but none would have the everlasting impact that the last “update” would bring, Homo Sapiens. What were the conditions and factors that opened the path for Homo Sapiens to dominate the Earth in a mere 3,000 years?

In terms of actual accomplishments, there is nothing in the human record that indicates that our ape ancestors were set to change the course of the planet and its inhabitants. But around 70,000 years ago we start seeing the impressiveness and ingenuity of our species when they started populating the Middle East, Asia and Europe. Relatively soon after, humans manage to cross the last standing land bridges into Australia and the Americas, a huge feat for a bunch of apes who had just recently left East Africa. It is around this time that we start seeing how our different environments shaped our political groupings beyond hunter gatherers and into specialized bands where we begin to see evidence of religion, art, and culture. Since then, humans have been on a journey in learning on how to cooperate more efficiently and productively. Darwin, in his landmark work On the Origin of Species declares:

“In the long history of humankind (and animalkind, too) those who learned to collaborate and improvise most effectively have prevailed”

Is Spirituality Inherently Human?

The real difference between humans and all other animals is not on the individual level, it’s on the collective level. Humans control the planet because they are the only animals that can cooperate both flexibly and in very large numbers. Now, there are other animals, like the social insects – the bees, the ants – that can cooperate in large numbers, but they don’t do so flexibly. They’re cooperation is very rigid. There is basically just one way in which a beehive can function, and if there is a new opportunity or a new danger, the bees cannot reinvent their social system overnight. They cannot, for example, execute the queen and establish a republic of bees or a communist dictatorship of worker bees. Other animals, like the social mammals – the wolves, the elephants, the dolphins, the chimpanzees – can cooperate much more flexibly, but they do so only in small numbers because cooperation among chimpanzees is based on intimate knowledge, one of the other. The only animals that can combine the two abilities together and cooperate both flexibly and still do so in very large numbers is us, Homo sapiens.

Our ability to collectively imagine in a force greater than us grants us a reserve of extra motivation “juice” to keep us alive in life. Religion is one of the oldest and longest serving human institutions and has established itself as a major factor in shaping our history. 

The majority of the world’s population has also found in religion a core belief system fulfills the innate human need for meaning and purpose, acting as a shield against existential angst and moral dilemmas. Additionally, it can be argued that religion establishes a common-belief system which fosters cooperation and understanding between members, thus making society less susceptible to friction. In fact, the use of religion as a social tool may largely explain its staying power and cross-cultural ubiquity. Human societies have indeed found in religion a solution to induce individuals to be nicer to each other as it outsources social and moral monitoring to a supernatural force that is all-seeing and omnipresent. If you believe in a God, even if no one is watching you, you are compelled to be pro-social because God is watching you. 

Religion as a Science

All the religion aside, how does religion affect our identity and brains? Andrew Newberg, a neuroscientist who studies the brain in light of religious experience, has spent his career following this hunch. “If you contemplate God long enough,” he writes in How God Changes Your Brain, “something surprising happens in the brain. Neural functioning begins to change. Different circuits become activated, while others become deactivated. New dendrites are formed, new synaptic connections are made, and the brain becomes more sensitive to subtle realms of experience. Perceptions alter, beliefs begin to change, and if God has meaning for you, then God becomes neurologically real.”

Andrew argues that religious experiences satisfy two basic functions of the brain: self-maintenance (“How do we survive as individuals and how do we fit in society?”) and self-transcendence (“How do we continue to evolve and change as a species?”). While taking brain scans of people partaking in religious experiences, Andrew and his team found that it affects two parts of the brain. The first, the parietal lobe, located in the upper back part of the cortex, is the area that processes sensory information, helps us create a sense of self, and helps to establish spatial relationships between that self and the rest of the world, says Newberg. Interestingly, he’s observed a deactivation of the parietal lobe during certain ritual activities.

“When you begin to do some kind of practice like ritual, over time that area of the brain appears to shut down,” he said. “As it starts to quiet down, since it normally helps to create sense of self, that sense of self starts blur, and the boundaries between self and other – another person, another group, God, the universe, whatever it is you feel connected to – the boundary between those begins to dissipate and you feel one with it.”

The other part of the brain heavily involved in religious experience is the frontal lobe, which normally help us to focus our attention and concentrate on things, says Newberg. “When that area shuts down, it could theoretically be experienced as a kind of loss of willful activity – that we’re no longer making something happen but it’s happening to us.”

No matter your view on religion, the subject begs to ask whether our brains are predisposed to religion or if it’s our own willful creativity?

Thanks for reading!

Kareem Abdurazag

THE BLOCK BARD

Writer | Culture & Humanities Blogger

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6 Proven Ways of Creating Captivating Copy

Have you ever sat in front of your computer with a really great idea but aren’t sure how to get your message across? Creating captivating copy and immersing your audience into your content is key as the best copywriters in Calgary will tell you. You want to compel them to stay on your site and read other posts. 

In this blog, we will be sharing six ways to create captivating copy. 

#1. It’s All In The Headline

Writing the perfect headline is no easy task and you’ll probably have an initial idea that you don’t use. In order to attract the right readers, the keyword should be present for SEO optimization. 

A popular tactic is to use numbers in the headline. For example, “4 ways to decorate your bedroom for the spring.”

Keep the reader wanting more by pulling them in with knowledge. An example would be, “This social media secret will boost your engagement.”

#2. Connect With Your Readers

Remember that there are real people on the other side reading your content. Speak directly to them and address their personal needs in the piece. You’re trying to spark an emotional connection. When your readers feel connected, they’ll be more likely to come back to your content. Don’t be afraid to let some personality show either! Encourage readers to leave comments on your posts, share images, and share personal stories when appropriate! All the best copywriters in Calgary work with the same principle.

#3. Get To The Point

Cut out the fluffy filler. Ensure that your sentences are clear and direct. Your words matter, make sure every one of them counts. 

If you can cut out extra words without your sentence losing the meaning – you should!

Being specific is more interesting to read and it is also more relatable. 

#4. Stop Writing When You’re Done

Avoid writing bloated copy, ideas that don’t make sense, and random ideas. Once you’ve written all the information you have and it is packed with value, stop writing. Don’t write just to fill a word count quota. When your writing is direct or when you’re writing to hit that word count, it’s probably time to stop. 

#5. Get Inspired

Writer’s block can hit at any moment. There’s nothing wrong with looking at other websites or blogs like yours to get some inspiration and breakthrough. Without plagiarizing their work, take a look at what various writers are doing. What works for them? How can you try their approach on your own work? 

#6. Call To Action

Another good advice by the the best copywriters in Calgary; your reader should know exactly what to do when they read your call to action. Your call to action might urge readers to download a pdf or reserve a spot to a webinar. Play around with the wording but keep the value top of mind. You don’t have to use a verb but it can help get your message across. What are some ways you get your readers to engage? 

These were just a few ideas to create copy that will captivate and engage your audience. 

Knowing your audience and understanding what they connect with is key. Once you have that figured out, you’ll be good to go! 

Have any other ways to create captivating copy? Leave us a comment, we’d love to hear it.

Thanks for reading 🙂

Maddie Medina

Content Creator | Creative Direction

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How To Write for the Right Audience

If you’re selling a restaurant owner a piece of new-age medical equipment even as one of the best copywriters in Calgary, you’re going to have a hard time. Not only because they don’t run a medical practice and have no need for such equipment, but because they can’t even understand the sales-copy and product descriptions that come with it.

Canada First Amma Corp. canadafirstammo.ca/

An even better example is the gun and outdoors industry. Having almost a language of its own it’s important to not neglect the culture that surrounds the people participating in said culture. Now, typically you aren’t going to sell guns or work for a gun magazine unless you really like guns. In which case you’re likely already integrated with the lingo and culture.

Example:

Take for example my buddy’s ammo company Canada First Ammo Corp. They’ve created these clever and funny comics that everyone in their audience can relate to.

Canada First Amma Corp. canadafirstammo.ca/

I’m not saying all hunters have been scoped down by a deer. But most have had the association that the word buckshot is awfully similar to the bucks they shoot. Now that someone (a company) has made that association appear before them, they will remember the company all the more for it.

I bet you have some friends who are a little more than enthusiastic about cars. Maybe you are that friend. The only time it seems they are not talking about cars is when they are actually driving. If anyone who hadn’t spent nearly as much time talking about cars tried to sell them something car related they would be in for a slightly rude awakening.

Slang according with the best copywriters in Calgary:

“How much clicks? How’s the handling? What’re you running on? Nice 19’s! How’s the cat?”

All contemporary and cultured slang belonging not to groups of shared particular race, religion, or creed, but similar interest, hobbies and passion. Which advertisers must both respect and admire if they’re to be successful in the delivery of any message.

If you are selling expensive medical equipment. I would probably avoid humour altogether as it is a serious industry. Even when selling plastic toy medical equipment to kids it is probably best to play on the potential seriousness of the equipment/toys. This is because kids (and adults) only believe what they want to believe, and if the kid respects the toys like a doctor does his or hers, they will be that much closer to feeling like a real doctor! The whole reason they wanted the toys in the first place.

Who’s Your Audience?

Students across the globe know that unless they are presenting in front of the class, they almost always have an audience of just 1. The good student knows that impressing his or her teacher is more important for their grade than impressing themselves or their classmates. Some teachers may prefer shorter sentences, while you might remember that one teacher hated the word ‘stuff‘ and omit it from all your future essays. This is based on their personal preferences, or paradigms of living. You must include these personal preferences as best you can into every rubric (formula), for every different audience in your campaign.

And just as a teacher has a formula to more easily grade their student’s efforts. So too does a copywriter have formula’s to grade his or her’s own copy.

But if the best teachers are the ones who teach from the heart and not the formula. Then the best copywriters in Calgary must be the ones who write with the heart of their audience’s in mind, and not their formulas.

– Cheers

Mackenzie Andres

THE BLOCK BARD

Founder | Best-selling Author

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Pompeii for Plebs: A Brief on the Smoking City

When the majestic Mount Vesuvius decided to erupt on 24th August 79 CE, it sent shock waves throughout the region of the devastation it wreaked on the people of the small cities underneath its shadow. It didn’t occur to the Romans that Mount Vesuvius was still an active volcano and that it might erupt any moment. So when it violently blew its top, unprecedented chaos and the scrabble to evacuate ensued. Its violent eruption spewed a thick layer of pumice and ash covering Pompeii in five metres of volcanic matter. Herculaneum, which lay to the west of the volcano, suffered an equally disturbing fate. Whilst it escaped the fallout of ash, it was instead mainly overcome by streaming flows of mud-lava, to the depths of up to fifteen to twenty metres deep.

Historians have learned about the eruption from two letters addressed to Roman historian Cornelius Tacitus from Pliny the Younger. His account recalls the violent destruction of the volcano with its “broad sheets of fire and leaping flames.” In the letters is also a description of how “you could hear the shrieks of women, the wailing of the infants and the shouting of the men.” The volcano ejected a cloud of stones, ashes, and volcanic gases to a height of 33k, spewing molten rock and pulverized pumice at an astonishing rate, ultimately releasing 100,000 times the thermal energy released by the Hiroshima-Nagasaki bombings.

The Casualties

A majority of Pompeii’s 20,000 residents did escape the eruption, but unfortunately some 2,000 did not, dying from effects of raining lava and rock and poisonous ash and fumes. A historical record and a reminder of what took place is ghoulishly visible in the ‘moulds’ made of these victims. This was achieved through a technique used in the archaeological digs of Pompeii and Herculaneum, where plaster of Paris was poured in any void found by excavators. Once the surrounding ash was removed it exposed the shape of human or animal figures. These voids would come to represent the remains of victims in the position that they died.

In the aftermath almost everything in these two cities was preserved beneath the ash and tufa, intact with very little damage of remarkable structures, objects and victims. Interestingly, a call to the Emperor Tacitus yielded help for the displaced of the city but no real attempt was ever made to rebuild the cities. Some people and looters returned in time to dig in the cooling ash; however it wouldn’t be until the middle of the eighteenth century before Pompeii and to a lesser extent Herculaneum were first truly excavated.

Influence

In art, since the rediscovery of Pompeii in the mid-18th century, a general fascination surrounding Vesuvius took root in both France and England. From Hubert Robert to Pierre-Jacques Volaire to Joseph Wright of Derby, these artists sketched and painted the infamous peak with dizzy excitement, especially because the volcano had began a sustained period of renewed activity. English landscape and portrait painter Joseph Wright of Derby was in particular seemingly obsessed with painting Vesuivius (over thirty times throughout his career) in the 1770’s. The beginning of the next century, as the excavation of Pompeii intensified, other artists like John Martin and Sebastian Pether were drawn to painting Vesuvius’ terror and beauty. But arguably Russian painter Karl Bryullov above all others, captures our imagination, especially of the horror and madness of the evacuation of Roman citizens in Pompeii in 79 AD in his masterpiece The Last Day of Pompeii (1833).

Of interest are the small staged groups of people huddled together in the painting. In the foreground in particular an image of a woman who has died with her infant still clinging to her is quite emotive. While on the far right in the foreground a mother pleads with her son to flee is also poignant. But above all else, the immense power of Vesuvius illustrated by the fiery sky and the statues toppling from their pedestals is the paintings most terrifying and enduring image.

Thanks for reading!

Kareem Abdurazag

THE BLOCK BARD

Writer | Culture & Humanities Blogger

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If You’re Not Doing THIS, Your Company’s Copy Probably SUCKS..

The best copywriters in Calgary, well all good ones anyway serve to fulfil one purpose with their copy. That purpose? To get the readers to actually read the first sentence!

Well, then what is the point of the first sentence?

To get the second sentence read. And so on, and on, all the way down the slippery slide that is your offer, finally leading them to the beautiful lovely lagoon at the bottom that is your sale. (Yes I am relating jungle-themed water parks to copywriting as will the best copywriters in Calgary…)

13 Tips on How To Get YOUR Copy There by the Best Copywriters in Calgary:

Write it down, then rip it apart with this proven copywriting formula, that we’ve used to scale everything from $100 dollar a day ads to simple social media posts at TBB

  1. Headline (the most important part!)
  2. Shocking Statement (why do think it’s called a hook/lead/intro?)
  3. Define The Problem (remember, pain sells more than pleasure. Check out why here)
  4. Agitate (make them really want to fix that problem. I mean really!)
  5. Now, Present Your Solution (how you can help exactly)
  6. Bullets points or Quotes to Stir Curiosity (What we call stirring the pot…)
  7. Credibility Statement (why you, what makes you so special? Avoid talking about yourself up until this point)
  8. Proof (go ahead and prove it. Screenshots, testimonials, whatever you got, Show don’t tell)
  9. Sum Up Offer & Price (this is your pitch but by no means is it your closer, unless they are already sold. The only reason we write anymore than this is to close the sale with any potential stragglers or on-the-fence shoppers)
  10. Bonuses & Pot Sweeteners (okay, you’ve stirred the pot now it’s time to add some sugar and see what settles)
  11. Guarantee (how can new customers trust you? Refunds? Returns? Satisfaction guarantees?)
  12. Call-To-Action (basically a second headline. Crafting your CTA is super important)
  13. P.S. (insert a funny or brand building message that resonates with your copy here in your postscript)

This is The Block Bard’s basic copywriting formula.

After incorporating all 13 steps you will be able to determine where and in which parts your copy is lacking. That’s the power of following some simple tips from the best copywriters in Calgary 2 years in a row:

  • A strong, compelling headline is so critical.
  • Immediately focusing on the reader’s benefit is a must.
  • You must back up everything you’ve said with social proof.

And always remember to stay true to your message, and write with your target audiences heart’s in mind. That’s the only way one can play on their heartstrings, which is after all the function of any great piece of poetry or writing, be it sales-copy or political essays.

~Cheers,

Mackenzie Andres

THE BLOCK BARD

Founder | Head of Copy

http://www.theblockbard.com

Apply To Join Our Exclusive Contributor Network!

~ Hi there!

We love finding new, excellent sales professionals to feature in our blog. If you hold a sales, marketing, revenue-oriented title, or even business & growth, you are welcome to submit a pitch — or get the conversation going on topic ideas.

But before you submit, please make sure you read our B&G Content Guidelines We know they look long, but they actually take only a few minutes to read. If you’d like us to spend our time working with you, please invest a little of yours in reading those guidelines.

Once you’ve read the guidelines, send your pitch to contact@theblockbard.com.

We often find great ideas in unexpected places. The next article published on THE BLOCK BARD ‘Business & Growth’ could be yours!

Mac

Featured

The Collapse of Carthage and Rise of Rome

The Mediterranean Basin has been the cradle of world civilizations since the first settlements in Jericho thousands of years ago. Known in English and the romance languages as the sea “between the lands,” the Mediterranean has shaped the cultures and identities of many nations and civilizations over the course of history. No other such basin exists in the world. Looking at a map, one is easily able to see what a unique location the Mediterranean Sea has in the world – with its unique shape, islands, bays, and straits, it creates the perfect environment for a “central highway” for all nations lucky enough to claim its waters. Magnificent civilizations have scattered all around the basin, from east to west, and north to south, from Mesopotamia to Al-Andalus, from the Greek City states to the Nile Delta, from Asia Minor to the Portuguese Empire, and from Carthage to Rome.

Shillings, gods and runes: clues in language suggest a Semitic superpower  in ancient northern Europe

The Carthaginians were famed in antiquity for their seafaring skills and innovation in ship design. At one point, their navy protected stretches of land from the Rock of Gibraltar to the borders of Egypt, and extending north to Italian island of Sicily, the one acquisition that would prove to be their bane. Carthage was founded in 800 B.C. in dramatic fashion after Queen Dido escaped her Phoenician city-state of Tyre. Virgil, in his epic poem the Aeneid, which tells the legendary story of the Trojan hero Aeneas, describes how she fled from her ruthless and autocratic brother Pygmalion after discovering that he was responsible for her husband’s death. Dido is portrayed here as a clever and enterprising women who takes as many men as she can and sails west to start anew.

Aeneas recounting the Trojan War to Dido, by Pierre-Narcisse Guerin. This scene is taken from Virgil’s Aeneid, where Dido falls in love with the Trojan hero Aeneas, only to be left heartbroken when he leaves.

Appian of Alexandria, a Greco-Roman historian, relays the scenes when Dido and her countrymen landed on the North African coast: Aeneas recounting the Trojan War to Dido, by Pierre-Narcisse Guérin. The scene is taken from Virgil’s Aeneid, where Dido falls in love with the Trojan hero Aeneas, only to be left heartbroken by his departure.

 Being repelled by the inhabitants, they asked for as much land for a dwelling place as they could encompass with an ox-hide. The Africans laughed at this frivolity of the Phoenicians and were ashamed to deny so small a request. Besides, they could not imagine how a town could be built in so narrow a space, and wishing to unravel the mystery they agreed to give it, and confirmed the promise by an oath. The Phoenicians, cutting the hide round and round in one very narrow strip, enclosed the place where the citadel of Carthage now stands, which from this affair was called Byrsa, “hide”.

The Phoenicians had mastered both the arts of trade and seafaring, and the former proved to be of utmost importance as their clever and  enterprising nature allowed them to gain the upper hand among the various Libyan and Amazigh tribes. Appian goes on to say: …And engaging in traffic by sea, like the Phoenicians, they built a city around Byrsa. Gradually acquiring strength, they mastered Africa and the greater part of the Mediterranean, carried war into Sicily and Sardinia and the other islands of that sea, and also into Spain. They sent out numerous colonies. They became a match for the Greeks in power, and next to the Persians in wealth.

In Sicily, the Carthaginians would meet their match. 

The city of Rome had been founded a couple of decades after the landing of the Phoenicians in Africa and would stare across the immense “lake” in envy of the growing power of Carthage and its influence. Carthage had a powerful navy, a mercenary army, and through tribute, tariffs, and trade, enough wealth to do as she pleased without fearing retaliation from an internally rife Roman city. Carthage had even managed to restrict Roman trade on waters she controlled and would drown and plunder Roman ships, seeing that Rome had no capable navy to rival its own. Both civilizations were unknowingly headed into a collision that would span almost a century and would be memorialized as the Punic Wars.

First Punic War - Wikipedia
The western Mediterranean by the start of the Punic War

The Punic Wars

In the first Punic Wars, Rome quickly realized that to defeat Carthage they would have to do what they had never done before – build their own naval fleet to rival the growing strength of Carthage. In the spring of 260 B.C., Rome constructed a fleet of 20 triremes and 100 quinquereme, both introduced into the Mediterranean by the Phoenicians. Copying the design of a captured Carthaginian ship, the Romans naturally had to one up the Carthaginians and added the corvus – a rotating 11-metre long platform with a giant holding spike which could be lowered onto an enemy vessel to allow a heavy infantry unit to board. The idea was to negate the strategic advantage that the Carthaginian navy had and make naval combat more akin to land combat, something the Romans excelled in. Consequently, a fleet of 145 Roman ships demolished the Carthaginian fleet, exposing the Carthaginian. Carthage had in turn sent out its best general Hamilcar Barca to push the Romans back and he successfully pinned down the legions, but the navy was unable to hold and was again destroyed. Hamilcar pleaded with the aristocracy for supplies and modest back up, but was refused multiple times, a mistake which was to be repeated again in the future. Many defeats later, the cash strapped Carthaginians would sue for peace.

The Second Punic War was what made the Roman Empire possible due to the amount of territories they gained after the war. The Second Punic War was started because of the economic crisis that Carthage was in after paying the Romans from the treaty of the First Punic War. Rome was in fact the one to declare war on Carthage. Hannibal, the son of Hamilcar, was chosen to lead the Carthaginian army. Hannibal was raised by his father to never befriend the Romans and was a very skilled Carthaginian general. Unlike the First Punic War, the Carthaginians were the ones on the offensive. Sicily was controlled by the Romans and Carthage was unable to push through their defenses. The war was favorable for Carthage in northern Italy at first, because Hannibal was able to assault the Romans with a surprise attack from the Alps.

Hannibal Hits The Alps

Hannibal was known for pushing through the Alps with an army of war elephants and men. At first Hannibal was able to win a series of battles starting with the Battle of the Trebia.

Hannibal's crossing of the Alps - Wikipedia

The Battle of the Trebia took place along the Trebbia River where the Romans and Carthaginians had camps on each side. This battle was won because of a clever strategy by Hannibal, who was relying on scouts to inform him of Roman activity. The scouts had informed him that the Romans were prepared to attack the following day. After hearing this, Hannibal sent a detachment of his force led by his younger brother to hide in some brush nearby. In the morning, the Carthaginian cavalry was sent to attract the Roman army and lead them back to the Carthaginian army. When both sides started fighting, the detachment had flanked the Roman army and caught them off guard. This led to the Romans suffering heavy losses and the rest retreating.

Hannibal was able to use his innovative strategies again in the Battle of Lake Trasimene as well. This battle was the largest ambush in military history, and was another huge victory for the Carthaginians. When Hannibal had received word that his army was being followed by a Roman army, he had been passing along Lake Trasimene, where he was able to spot a good location for an ambush. Hannibal positioned his soldiers on a ridge to the north of the lake. When the Roman troops arrived, they followed some retreating cavalry right into a valley where the ambush would take place. When the ambush began, some Romans escaped in the cover of fog, while most of them were killed. The Carthaginians suffered minimal losses.

After the Battle of Trebia and the Battle of Lake Trasimene, Hannibal had another victory at the Battle of Cannae. Hannibal had captured a supply depot at Cannae, this forced the Romans to attack the Carthaginian army. After the Romans major losses at the Battle of the Trebia and the Battle of Lake Trasimene, the Romans wanted to ensure victory by sending massing heavy infantry. Hannibal’s strategy was to keep his line in a wing formation, where the flanks would be made of cavalry that could swing around and surround the Romans. At the beginning of the fight, the cavalry was able to surround the Romans successfully and cut through the back of the Roman army. Very few Romans were able to escape the battle and Hannibal had a huge military victory.

Even with the very successful victories by Hannibal, the Romans were able to defeat the Carthaginians. This is due to Hannibal never receiving the reinforcements that he requested from Carthage. The Romans found that they could not beat Hannibal head on so they cut off supplies to the Carthaginian army. While cutting off supplies, the Romans pushed an attack on Carthage. This forced Hannibal to rush to defend his homeland, which led to the destruction of his army. The Romans had set up terms that Carthage had to follow. They were not allowed to have any overseas matters. After the terrible losses that the Romans suffered in the battles, the Roman senate shot down any compromise that Carthage suggested.

Destruction' is part IV of Thomas Cole's epic painting series
The Course of Empire by Thomas Cole

The Third Punic War was a very short war when compared to the first two. Carthage, while still limited by the Romans and not allowed to declare war on others, was attacked by the neighboring Numidia. Carthage decided to repel the invaders with what was left of its army, but ended up losing. Rome saw the act of war against Numidia as Carthage disobeying Rome and led a siege on Carthage. This siege lasted for three years and many of the Carthaginians died from starvation. Carthage was burned and destroyed before being annexed by Rome.

By the end of the Punic wars, the Romans came out on top, inevitably destroying all that Carthage was…

Thanks for reading!

Kareem Abdurazag

THE BLOCK BARD

Writer | Culture & Humanities Blogger

http://www.theblockbard.com

Join Our Exclusive Contributor Network!

~ Hi there!

We love finding new, excellent social-science professionals to feature in our blog. If you hold a culture or humanities-oriented title, you are welcome to submit a pitch — or get the conversation going on topic ideas.

But before you submit, please make sure you read our C&H Content Guidelines We know they look long, but they actually take only a few minutes to read. If you’d like us to spend our time working with you, please invest a little of yours in reading those guidelines.

Once you’ve read the guidelines, send your pitch to contact@theblockbard.com.

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Admiral Zheng He and China’s Golden Age

One of the most enduring symbols of the Ming dynasty’s eagerness to extend international relations under the emperor Yongle, is the seven sea voyages of admiral Zheng He. Yongle’s predecessors had been cautious to the point of isolationism when it came to foreign relations, especially after the recent Mongol invasion which saw China being ruled by descendants of Genghis Khan and his horde. More secure on his imperial throne, having supplanted it after a  three-year civil war, Yongle sought to legitimize his international legitimacy and extend out to to the rest of the world. 

The traditional presentation of tribute to Chinese emperors by smaller states in Southeast Asia was given as a preventative measure of invasion and to achieve a theoretical promise of protection in the case of an invasion by a third party. The tribute had always been a badge of approval to the Chinese, indicating that their emperor was indeed the Son of Heaven and the most powerful ruler on earth reaffirmed their cultural superiority. In the traditional tributary arrangement, countries on China’s border agreed to to recognize China as their superior and its emperor as lord of “all under heaven,” The system had lapsed during the Mongol invasion of China but Yongle wanted to revive it. Yongle wanted the surrounding countries, and the rest of the world, to be aware of China’s power and history, and to perceive it as the strong country he believed it had been in earlier Chinese dynasties, such as the Han and the Song. 

Yongle would dispatch many diplomatic missions across land routes to such places as Samarkand and Tibet, deep in the Himalayan plateau. For ocean expeditions to the south and west, however, he decided that this time China should make use of its extremely advanced technology and all the riches the state had to offer. Lavish expeditions should be mounted in order to overwhelm foreign peoples and convince them beyond any doubt about Ming power. For this special purpose, he chose one of his most trusted generals, a man he had known since he was young, Zheng He. 

Zheng He
Zheng He | Biography, Facts, & Significance | Britannica
Statue of Zheng He in Kuning, Yunnan Province, China

Born into a Muslim peasant family in Yunnan Province, Southern China in 1371, the future explorer would have a difficult childhood but certainly had the travel bug. At 10 years old he was captured by soldiers sent to Yunnan province by the first Ming emperor intent on subduing the south. He was subsequently sent to the capital to be trained in military ways. He received both literary and military training, then made his way up the military ladder with ease, making important allies at court in the process.When the emperor needed a trustworthy ambassador familiar with Islam and the ways of South Asia to head his splendid armada, he naturally picked his talented court eunuch, Zheng He. 

By the beginning of the Ming Dynasty, China had reached a peak of naval technology unsurpassed in the world. While using many technologies of Chinese invention, Chinese shipbuilders also combined technologies they borrowed and adapted from seafarers of the South China seas and the Indian Ocean. For centuries, China was the preeminent maritime power in the region, with advances in navigation, naval architecture, and propulsion. From the ninth century on, the Chinese had taken their magnetic compasses aboard ships to use for navigating (two centuries before Europe). In addition to compasses, Chinese could navigate by the stars when skies were clear, using printed manuals with star charts and compass bearings that had been available since the thirteenth century.

An important advance in shipbuilding used since the second century in China was the construction of double hulls divided into separate watertight compartments. This saved ships from sinking if rammed, but it also offered a method of carrying water for passengers and animals, as well as tanks for keeping fish catches fresh. Crucial to navigation was another Chinese invention of the first century, the sternpost rudder, fastened to the outside rear of a ship which could be raised and lowered according to the depth of the water, and used to navigate close to shore, in crowded harbors and narrow channels. Both these inventions were commonplace in China 1,000 years before their introduction to Europe.

Because the Yongle emperor wanted to impress Ming power upon the world and show off China’s resources and importance, he gave orders to build even larger ships than were necessary for the voyages. Thus the word went out to construct special “Treasure Ships,” ships over 400 feet long, 160 feet wide, with nine masts, twelve sails, and four decks, large enough to carry 2,500 tons of cargo each and armed with dozens of small cannons (the size of Columbus’ ships eight centuries later.) Accompanying those ships were to be hundreds of smaller ships, some filled only with water, others carrying troops or horses or cannon, still others with gifts of silks and brocades, porcelains, lacquerware, tea, and ironworks that would impress leaders of far-flung civilizations.

The Seven Voyages

The first expedition of this mighty armada (1405-07) was composed of 317 ships, including perhaps as many as sixty huge Treasure Ships, and nearly 28,000 men. In addition to thousands of sailors, builders and repairmen for the trip, there were soldiers, diplomatic specialists, medical personnel, astronomers, and scholars of foreign ways, especially Islam. The fleet stopped in Champa (central Vietnam) and Siam (today’s Thailand) and then on to island Java, to points along the Straits of Malacca, and then proceeded to its main destination of Cochin and the kingdom of Calicut on the southwestern coast of India. On his return, Zheng He put down a pirate uprising in Sumatra, bringing the pirate chief, an overseas Chinese, back to Nanjing for punishment.

The second expedition (1407-1409) took 68 ships to the court of Calicut to attend the inauguration of a new king. Zheng He organized this expedition but did not actually lead it in person.

Zheng He did command the third voyage (1409-1411) with 48 large ships and 30,000 troops, visiting many of the same places as on the first voyage but also traveling to Malacca on the Malay peninsula and Ceylon (Sri Lanka). When fighting broke out there between his forces and those of a small kingdom, Zheng put down the fighting, captured the king and brought him back to China where he was released by the emperor and returned home duly impressed.

The Seven Voyages of Zheng He
A map illustrating the route and destinations of the Seven Voyages of Zheng He between 1405 and 1433

The fourth voyage (1413-15) extended the scope of the expeditions even further. This time in addition to visiting many of the same sites, Zheng He commandeered his 63 ships and over 28,000 men to Hormuz on the Persian Gulf. The main chronicler of the voyages, the twenty-five year old Muslim translator Ma Huan, joined Zheng He on this trip. On the way, Zheng He stopped in Sumatra to fight on the side of a deposed sultan, bringing the usurper back to Nanjing for execution.

The fifth voyage (1417-1419) was primarily a return trip for seventeen heads of state from South Asia. They had made their way to China after Zheng He’s visits to their homelands in order to present their tribute at the Ming Court. On this trip Zheng He ventured even further, first to Aden at the mouth of the Red Sea, and then on to the east coast of Africa, stopping at the city states of Mogadishu and Brawa (in today’s Somalia), and Malindi (in present day Kenya). He was frequently met with hostility but this was easily subdued. Many ambassadors from the countries visited came back to China with him.

The sixth expedition (1421-1422) of 41 ships sailed to many of the previously visited Southeast Asian and Indian courts and stops in the Persian Gulf, the Red Sea, and the coast of Africa, principally in order to return nineteen ambassadors to their homelands. Zheng He returned to China after less than a year, having sent his fleet onward to pursue several separate itineraries, with some ships going perhaps as far south as Sofala in present day Mozambique.

The seventh and final voyage (1431-33) was sent out by the Yongle emperor’s successor, his grandson the Xuande emperor. This expedition had more than one hundred large ships and over 27,000 men, and it visited all the important ports in the South China Sea and Indian Ocean as well as Aden and Hormuz. One auxiliary voyage traveled up the Red Sea to Jidda, only a few hundred miles from the holy cities of Mecca and Medina. It was on the return trip in 1433 that Zheng He died and was buried at sea, although his official grave still stands in Nanjing, China. Nearly forgotten in China until recently, he was immortalized among Chinese communities abroad, particularly in Southeast Asia where to this day he is celebrated and revered as a god.

Thanks for reading!

Kareem Abdurazag

THE BLOCK BARD

Writer | Culture & Humanities Blogger

http://www.theblockbard.com

Join Our Exclusive Contributor Network!

~ Hi there!

We love finding new, excellent social-science professionals to feature in our blog. If you hold a culture or humanities-oriented title, you are welcome to submit a pitch — or get the conversation going on topic ideas.

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Once you’ve read the guidelines, send your pitch to contact@theblockbard.com.

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Mac

Featured

Give Us Our Daily Bread; Or We Won’t Vote For You!

“The people who once gave out military commands, made magistrates, and summoned legions – the people who did everything – now content themselves and wait anxiously for two things – bread and circuses.” – Juvenal, Satire

The Roman satirist Juvenal observed that the people, who once held some serious political clout, gave up whatever influence they had in return for ‘bread and circuses’, the opium of the masses. Essentially, as long as they had food in their mouths and a gladiatorial game or two to keep them amused, the Roman people didn’t care about who ruled them or how. 

Juvenal, writing about bread, is essentially talking about ‘grain’. Grain was the mainstay of the ancient Mediterranean, potatoes and maize were blossoming in South America, and rice, whilst not unknown, was limited in its usage. IT was grain which was the staple of the Roman diet, and it was from this grain that we get the bread and porridge with which most people would start and finish their days. With so many depending on it, millions of acres stretching from Italy to Egypt were dedicated to the cultivation of wheat. This was not wheat as we know and digest today, but rather heartier varieties known as spelt and emmer. As hardy as it might be, however, the Romans still felt nothing to chance. 

Grain and the Gods

Given their dependence on grain, it is not surprising that the Romans looked to the Gods for support, just like every other sphere in their lives. They had seemingly limitless agricultural deities with the goddess Ceres (from where we get the base for cereal) leading a team including, but not limited to Convector (grain carrier), Conditor (in charge of storing the grain), Promitor (grain distributor), Hostlina (the goddess of grain growth), Patella (goddess of opening up the grain), and Tutelina (guardian goddess of stored grain). The very concept of the Roman grain supply was itself personified as the goddess Annona. Lots of gods and goddesses meant lots of festivals, with the grain-related festivals alone including the Cerealia (a festival for the growth of cereals), Opiconsiva (for the organizing of cereal reserves), and the Consualia (for the opening of the grain chambers). Rome needed its grain, and there was no way that any part of the process was going to be left to chance. It is particularly telling that Ceres was predominantly worshiped in the Aventine Hill, the part of Rome most often associated with the poor. If it was the gods who oversaw the production of the grain, it was the politicians who did all the dirty work. 

In ancient Rome, the production and supply of food were of great concern. Like most societies at the time, Rome was an agricultural society with cities supplied by food from the neighboring fields. As the cities grew, these fields struggled to provide enough for everybody to eat. The city of Rome, which grew from 250,000 to 1,000,000 inhabitants in the space of just over a century, felt these pressures more than most, and the people quickly turned to the politicians to provide a solution. 

Politics of Grain

People needed grain and politicians needed votes, so throughout Roman history, many aspiring consuls took to distributing free food to garner support. In the 120s BCE however, one politician names Gaius Gracchus proposed a controversial law, the Lex Frumentaria, which meant that the state started providing subsidized grain ration to the poor. Another step was taken in 58 BCE and this law was transformed to make the ration free. This was controversial as it undermined the ability of the elite to increase their popularity through displays of charity. By the time of the Empire (Rome was first a Kingdom, then a Republic, then an Empire), a dole of subsidized or free grain, and later bread, was provided by the government to about 200,000 of the poorest residents of the city, an early and long-lasting example of a social safety net. A regular and predictable supply of grain and the grain dole were part of the Roman leadership’s energy maintaining peace and order among a restive urban population who needed to kept satisfied by “bread and circus.” SO much so that in 22 AD, the emperor Tiberius said that if grain rituals and festivals were neglected, it would be the “utter ruin of the state.” 

Grain was not just on the minds of the poor, but also on the minds of the very people running the city of Rome. As long as bread and circus were provided, Pax Romana would endure. 

Thanks for reading!

Kareem Abdurazag

THE BLOCK BARD

Writer | Culture & Humanities Blogger

http://www.theblockbard.com

Join Our Exclusive Contributor Network!

~ Hi there!

We love finding new, excellent social-science professionals to feature in our blog. If you hold a culture or humanities-oriented title, you are welcome to submit a pitch — or get the conversation going on topic ideas.

But before you submit, please make sure you read our C&H Content Guidelines We know they look long, but they actually take only a few minutes to read. If you’d like us to spend our time working with you, please invest a little of yours in reading those guidelines.

Once you’ve read the guidelines, send your pitch to contact@theblockbard.com.

We often find great ideas in unexpected places. The next article published on THE BLOCK BARD Culture & Humanities could be yours!

Mac

Featured

The Fall of Pax Azteca: The Greatest American Empire

On the night of the 21st of February, 1978, on a residential street in the middle of Mexico City, a group of workmen were digging through the hard asphalt of the road. They were working for the Mexican City electric company and their job was to run cables across the street and through the whole neighbourhood. It seemed like a normal day at work for these men, that is until they struck a hard block of stone 2 meters down. Excavators reported to their managers that the immovable object seemed to have a clear pattern of intricate details that distinguished it from other stones in the area. They quickly notified archaeologists at Mexico’s National Institute of History and Anthropology, who promptly asked for all construction to be halted until they could figure out what was laying underneath the road. Over the next couple of days flocks of archaeologists made their way to the site in anticipation of what was to be excavated. The more they uncovered, the clearer the picture became. It was a carved stone disk measuring over 3 meters in diameter. On its surface was a woman, later recognized as the Goddess Coyolxauhqui, who was bare breasted and decapitated, boasting a crown of eagle feathers, and surrounded by skulls and snakes. 

The stone disk peaked the entire country’s desire to know what else lay beneath the streets of Mexico City. So much so that the president of Mexico, Jose Lopez Portillo, announced that all construction would be halted indefinitely, the entire city block would be demolished, and archaeologists given control of the area. As work continued, there seemed to be no end to the excitement and intrigue derived from the site. Archaeologists would learn that the stone disk was placed at the base of an enormous pyramid that towered over the city. Over the next ten years, more and more of the ruins would be uncovered in the centre of the city, a site which used to be the centre of the Aztec Empire, Tenochtitlan. 

A prophecy Fulfilled
Image result for eagle on a cactus with a snake in its mouth

Smack dab in the middle of the tricolour flag of Mexico is an eagle perched on a cactus devouring a snake. The cactus is portrayed as sprouting from the water, symbolizing Lake Texcoco which used to lie in the middle of the Mexican Valley. The symbol dates back to an ancient prophecy that foresaw the establishment of the Aztec Empire: the wandering tribe would find the destined site for a great city whose location would be signalled by an eagle with a snake in its beak perched atop a cactus. The Mexica people arrived in the Mexico Valley as homeless wanderers in about 1300 A.D to find a region inhabited by various city-states vying for supremacy and hegemony. After falling out with the ruler of a nearby city-state, Azcapotzalcos, the Mexica people were driven out and saw this vision on what was then a small swampy island in Lake Texcoco. 

Old map of Tenochtitlán showing Lake Texcoco surrounding the city. (Photo by Travis S.)
Depictions of Tenochtitlan nestled in the middle of Lake Texcoco. Impressive bridges linked the city to smaller city-states on the edge of the lake alongside with fortresses that were scattered throughout.
Image result for tenochtitlan
Tenochtitlan at the heart of Lake Texcoco

Before the Aztecs, there were the cultures of Teotihuacan, Monte Alban, Palenque, and Tajin. But the Aztecs, also called Mexicas, emerged in the 14th century when they freed themselves from their former masters, the Azcapotzalcos, after forming an alliance with the Texcocos and Tacubas. They began a large expansion across what is now Mexico and Mesoamerica through wars. It is said that when the Spaniards arrived in the early 16th century, the Aztecs ruled over 370 small city-states that paid tribute in goods to Tenochtitlan, the capital of the Aztec empire.

Aztec Culture and Society

The Aztec was fundamentally a culture based on war and agriculture. Their two most important deities were Huitzilopotchli, the god of war, and Tlaloc, the god of rain. The duality of war and agriculture was crucial for the Aztec economy. The Aztecs expanded their empire through military conquest and sustained it through tributes imposed on the conquered regions. Every 80 days, the new subjects of the Aztecs had to pay tributes to Tenochtitlan. As for the Aztec society, it was very complex. It was socially divided between the nobility and the populace. The nobles included the ruler, the priests, and the military, all of whom had privileges and didn’t pay taxes. The poorer people had to work as painters, poets, sculptors, peasants, doctors, or architects. They attended schools to learn their trades and received military training to be prepared for wars. They also attended schools to learn about religion, music, and their language, the Nahuatl, which we know because they left codices with pictograms and texts that told their history. When the Spaniards came, Tenochtitlan had approximately 200,000 people. It was one of the world’s largest cities in the 16th century. The Aztecs were one of the world’s greatest civilizations.

Image result for aztec sun stone
Aztec Sun Stone
Folio from the Codex Mendoza showing a commoner advancing through the ranks by taking captives in war. Each attire can be achieved by taking a certain number of captives.

In fact, one of Cortes’ men was in such awe that he wrote:

When we saw all those cities and villages built on water; and the other great towns on dry land, and that straight and level causeway leading to Mexico, we were astounded. These great towns and shrines and buildings rising from the water, all made of stone, seemed like an enchanted vision from the tale of Amadis. Indeed some of our soldiers asked whether it was not all a dream. It is not surprising therefore that I should write in this vein. It was all so wonderful that I do not know how to describe this first glimpse of things never heard or, never seen, and never dreamed of before.”

According to experts, there are six large regions in the world that are the cradles of civilization. Those regions are Egypt, Mesopotamia, China, the Indus Valley, Mesoamerica, and the Andes, where people developed civilizations independently, boasting large cities and strong states. The Aztec was a strong state due to its military power, its religion, and its tribute system. They developed their own calendar of 18 months of 20 days each, built large cities and huge pyramids and temples, and developed a farming system called chinampas that they used to grow crops on shallow lake beds. They grew maize, beans, tomatoes, pumpkins, chilis, etc. The Aztecs’ contributions to the modern world are extensive, from agricultural products to farming techniques to stunning art and architecture.

The Aztec religion was primarily polytheist. They had different gods, male and female. The sun god was Tonatiuh. There were many deities, and they were revered in monthly festivities with rich offerings. Human sacrifices were meant to please the sun god so that he could continue providing them with light, warmth, and life. They believed that without human sacrifices, the sun could stop and everything was going to die. Just like any being, the sun had to be fed so that it could continue with its movement, so that there would be day and night. But not all rituals demanded human sacrifices. In general, those who were sacrificed were slaves or prisoners of war.

The Aztec Empire thrived on its military reputation and kept a tight grip on the surrounding city states, extracting tributes and taxes from its vassal states. The empire was loosely kept together through the appointment of officials from the Aztec heartland, inter-marriages, gift-giving, invitations to important ceremonies, the building of monuments and artworks which promoted Aztec imperial ideology, imposition of the Aztec religion (especially worship of Huitzilopotchli) , and most importantly of all, the ever-present threat of military intervention. This meant that it was not a homogeneous and mature empire where its members had a mutual interest in its preservation. Some states were integrated more than others whilst those on the extremities of the empire were exploited merely as buffer zones against more hostile neighbours.

Map depicting the extent of the Aztec Empire and its neighbouring city-states.
The Empire Strikes Back

By 1515 CE rumours in the Aztec heartlands and several bad omens of a rapidly approaching crisis were fuelled by sightings off the coast of fantastic floating temples. The visitors from the Old World had finally come.

Once the “floating temples” as the natives had called them landed, Hernan was initially met with hostilities but the Europeans easily subdued the natives with their superior weapons and tactics. As a gift of reconciliation Cortés was presented with some slave girls, and one of these, a certain Malintzin (aka Marina or Malinche), would prove an invaluable asset as she spoke both the local Mayan language and, crucially, also the Nahuatl language of the Aztecs. One of Cortés’ men spoke the former so that now the way was open to parley with any representatives the invaders came across. Malintzin would remain at Cortés’ side throughout the campaign, and together they would have a son, Don Martin. 

As history has plainly shown, empires are notoriously feeble at the extremities and once a disease has taken hold in the outermost parts, the centre becomes increasingly at risk of being infected. When the Spaniards landed in 1519 in what is today Veracruz, the local people there, the Totonacas, complained to conquistador Hernan Cortes that they were subjugated by Moctezuma, the señor of Tenochtitlan. When Cortes heard this, he promised that they would be freed from paying tribute if they became their allies to overthrow Moctezuma. With their help, Cortes gained more allies among other disgruntled groups in the region, and he planned the advance towards Tenochtitlan. There is a myth about the question of how 800 Spaniards defeated a whole empire. They were supported by thousands of indigenous people who wanted to get rid of the Aztec Empire. When the conquest happened, when Tenochtitlan was about to fall, surrounded by land and sea, those groups of local enemies of the Aztecs played a fundamental role in the fall of the Aztec empire. Also, the Aztecs used a tactic that worked against them. Unlike the Spaniards who came to kill, the Aztecs preferred to take prisoners of war for human sacrifices. The Aztecs captured Cortes, and they didn’t kill him because they were going to sacrifice him. But his comrades saved him. Moctezuma was taken prisoner and was killed by the Spaniards.

Image result for cortes and aztecs
Hernan and his men swarming the impressive and technologically advanced causeways that connected the various cities and fortresses to the capital. This oil painting is eerily similar to Alexander the Great’s Battle of Issus painting.

As with all great nations, there could only be one winner, and within three years Mesoamerica, including the Tarascan capital of Tzintzuntzan and the Maya highlands, were under Spanish control. Gradually, Franciscan friars arrived to spread Christianity, and the bureaucrats took over from the adventurers. In 1535 CE, Don Antonio de Mendoza was made the first viceroy of the kingdom of New Spain.  

I highly recommend everybody read Cortes’ Letters to Emperor Charles V in which he describes his adventures, observations, and general information about the New World. The American Historical Association has published them for free on their website.

https://www.historians.org/teaching-and-learning/teaching-resources-for-historians/teaching-and-learning-in-the-digital-age/the-history-of-the-americas/the-conquest-of-mexico/letters-from-hernan-cortes

Thanks for reading!

Kareem Abdurazag

THE BLOCK BARD

Writer | Culture & Humanities Blogger

http://www.theblockbard.com

Apply To Join Our Exclusive Contributor Network!

~ Hi there!

We love finding new, excellent social-science professionals to feature in our blog. If you hold a culture or humanities-oriented title, you are welcome to submit a pitch — or get the conversation going on topic ideas.

But before you submit, please make sure you read our C&H Content Guidelines We know they look long, but they actually take only a few minutes to read. If you’d like us to spend our time working with you, please invest a little of yours in reading those guidelines.

Once you’ve read the guidelines, send your pitch to contact@theblockbard.com.

We often find great ideas in unexpected places. The next article published on THE BLOCK BARD Culture & Humanities could be yours!

Mac

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The Richest Man in History and The History of The Richest Man

The fight for the richest man in the world will surely wage on for the next couple of years between Amazon founder Jeff Bezos and Tesla genius Elon Musk, both with a combined net worth of $250 billion. But by no means are they the richest men in history. That title is believed to belong to Mansa Musa, the 14th century King of the Mali Empire in West Africa. His indescribable and incalculable wealth caused a great shock in the economy of one of the greatest and longest standing nations in the world, Egypt. 

Lord of the Mines of Wangara

Born in 1280 into a family of rulers, Mansa Musa was the great-nephew of Sundiata Keita, the founder of the Mali Empire who claimed to be a descendent of one of Prophet Muhammad’s closest friend Bilal Ibn Rabah, thus giving him religious and royal legitimacy. At the time of Musa’s ascension to the throne, Mali in large part consisted of the territory of the former Ghana Empire, which Mali had conquered. The Mali Empire stretched from the Niger Delta which flowed into the Atlantic Ocean and deep into the desert; consisting of land that is now part of Guinea, Senegal, Mauritania, Gambia and the modern state of Mali. The Mali Empire thus covered lush green lands which were flooded yearly by the great Niger River and “desolate” desert spotted with mines rich with gold and other minerals. In fact, Mansa Musa held many titles one of which was Lord of the Mines of Wangara. During Musa’s reign, he would have been  ruler of the largest gold producing empires in the world.

Indeed, under the rule of Musa, the prosperous empire grew to span a sizable portion of West Africa, from the Atlantic coast to the inland trading hub of Timbuktu and parts of the Sahara Desert. As the territory grew while Musa was on the throne, so did the economic standing of its citizens.

Hajj Pilgrimage and Generosity

It wasn’t until 1324 that the world outside of Mali’s border would get a glimpse of the king’s expansive wealth. A devout Muslim in a majority Muslim community, Musa set off on a journey to Mecca for his Hajj pilgrimage. But the king didn’t travel by himself.

The voyage, which would span an estimated 4,000 miles, was travelled by Musa and a caravan that included tens of thousands of soldiers, slaves and heralds, draped in Persian silk and carrying golden staffs. Although records of the exact number of people who participated in the voyage are scarce, the elaborate convoy that accompanied Musa marched alongside camels and horses carrying hundreds of pounds of gold.

Mansa Musa on his way to Mecca. (Credit: Print Collector/Getty Images)

Of course, this spectacle was noticed by residents of the territories that Musa passed through—after all, a group so massive was impossible to overlook. The impact the Malian emperor left on the Egyptian people would reverberate for more than a decade.

Arriving in Cairo, the Arab-Egyptian scholar Shihab Al-Umari relays the scenes with which the Cairenes welcomed the Mansa and his caravan: 

THe man (Mansa Musa) flooded Cairo with his benefactions. He let no court emir nor holder of royal office without the gift of a load of gold. The Cairenes made incalculable profits out of him and his suite in buying and selling and giving and taking. THey exchanged gold until they depressed its value in Egypt and caused the price to fall… Gold was at a high price in Egypt until they came in that year. The mithqal (approximately 4.25-4.5 grams)  did not go below 25 dirhams and was generally above, but from that time its value fell and it cheapened in price and has remained cheap till now. The mithqal does not exceed 22 dirhams or less. This has been the state of affairs for about twelve years until this day by reason of the large amount of gold which they brought into Egypt and spent there.

An indication of the impression Mansa Musa had made is that news of his Cairo visit eventually reached Europe. In Spain, a mapmaker was inspired to create Europe’s first detailed map of West Africa. Created c. 1375AD, the map, part of the Catalan Atlas has Mansa Musa sitting regally on a throne, wearing an impressive gold crown, and holding a golden staff in one hand and, somewhat gleefully, a huge nugget or orb of gold in the other.

 It was such tales of gold that would inspire later European explorers to brave disease, warlike tribes, and inhospitable terrain to find the fabled riches of Timbuktu, the golden city of the desert that nobody quite knew where to place on the map even in the 18th century CE.

Image result for mali empire map
Edge of the New World

More interesting than the King’s wealth and character are events that led to his acquiring the throne. Mansa Musa’s predecessor was a Mansa Abu Bakr II. A man of great knowledge and insatiable curiosity, he was gripped by his curiosity of what lay on the other side of the Atlantic ocean. Very little is known about the life of Abu Bakr, and only written account about him at present may be found in the work of the same Egyptian scholar who met Mansa Musa.

According to written records of Al-Umari, Mansa Musa explained:

“The ruler who preceded me did  not believe that it was impossible to reach the extremity of the ocean (Atlantic Ocean) that encircles the earth, and wanted to reach that (end) and obstinately persisted in the design. So he equipped two hundred boats full of men, like many others full of gold, water and victuals sufficient enough for several years. He ordered the chief (admiral) not to return until they had reached the extremity of the ocean, or if they had exhausted the provisions and the water. Their absence extended over a long period, and, at last, only one boat returned. On our questioning, the captain said: “Prince, we have navigated for a long time , until we saw in the midst of  the ocean as if a big river was flowing violently. My boat was the last one; others were ahead of me. As soon as any of them reached this place, it drowned in the whirlpool and never came out. I sailed backwards to escape this current.” But the sultan would not believe him. He ordered two thousand boats to be equipped for him and for his men, and one thousand more for water and victuals. Then he conferred on me the regency during his absence, and departed with his men on the ocean trip, never to return nor to give a sign of life.”

An argument has been made by researchers Ivan van Sertima and Malian researcher Gaoussou Diwara that Abu Bakr might have in fact reached his dream. Van Sertima cites the log of Christopher Columbus which shows that the purpose of Columbus’s third voyage was to test the claims of King John II of Portugal that “canoes had been found which set out from the coast of Guinea and sailed to the west with merchandise.” 

Additionally, the inhabitants of  the Caribbean Island of Hispaniola claimed that “from the south and the southeast had come black people whose spears were made of a metal called guanin… from which it was found that of 32 parts: 18 were gold, 6 were silver, and 8 copper.” 

Although there are a multitude of researchers who are heavily against any theories of Africa-Americas contacts at any point in the pre-Columbian Era. They cite that there has been no genuine African artifact that has ever been found in a controlled archaeological excavation in the New World. Nevertheless, it is extremely intriguing that Mansa Musa should disclose such information, which, if it was true, would change our whole outlook on the past 500 years and cause us to question a whole science.

Thanks for reading!

Kareem Abdurazag

THE BLOCK BARD

Writer | Culture & Humanities Blogger

http://www.theblockbard.com

Apply To Join Our Exclusive Contributor Network!

~ Hi there!

We love finding new, excellent social-science professionals to feature in our blog. If you hold a culture or humanities-oriented title, you are welcome to submit a pitch — or get the conversation going on topic ideas.

But before you submit, please make sure you read our C&H Content Guidelines We know they look long, but they actually take only a few minutes to read. If you’d like us to spend our time working with you, please invest a little of yours in reading those guidelines.

Once you’ve read the guidelines, send your pitch to contact@theblockbard.com.

We often find great ideas in unexpected places. The next article published on THE BLOCK BARD’s Culture & Humanities could be yours!

Mac

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As a kid, I dreamed of becoming a psychologist.

I focused everything on this career I thought I’d love.

By the time I graduated… my desire was gone.

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lazy man’s guide to making money

What if I told you it was possible for you to watch movies, play games, and basically slack off all day for the next one month and still make a million naira ? 

Sounds too good to be true right ? 

But it is, so many  people do this consistently and so can you 

But the reason you think it’s too good to be true is because you have been programmed to believe that you can’t be rich without hard work 

Now I am not saying hard work is not important.

No

But hard work is not the key to being rich. 

If it was then the street-hawkers, bricklayers, wheelbarrow-pushers would be the richest people alive 

But we all know that’s not true, these guys make pennies 

So if hard-work isn’t the key like we have been led to believe then what is ?

The answer is simple and I will reveal it to you in a minute 

But first let me tell you about myself 

My name is ________ and I can easily be described as the laziest person ever 

Everyday by 6am I am already awake watching an  Anime (I am a die-hard Anime lover) or a movies 

I spend most of my time watching movies, chilling with my friends, playing games and basically slacking off all day in my underwear 

Matter of fact I am typing this now while in my black boxer shorts and typing this is basically the hardest work I have done all day 

But nevertheless I make as little as 10k on a bad day and as much as 100k on a great day 

Please note I am not saying this to boast but to show you what’s possible 

I am able to do this because I have identified the secret of being rich 

Which is 

WORKING SMART!!!!

you see the rich work smart by creating assets that can make them money day in and day out even while they sleep 

There are so many different assets you can create 

Many of which takes years to set up 

But one of those few assets that’s easy to create and make money from is information product 

An information product is basically an information that solves a particular problem packaged in the form of an ebook, video course, webinar etc.

Take for instance 

It’s common knowledge that most Nigerians would jump at the chance to relocate to the US or UK 

If I know how a hidden way to get US or UK visa easily in a month 

And I package that as an ebook and sell 

Do you think lots of people will be interested in buying it? 

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Now here’s the amazing part, selling an info-product is fully automated 

Which means once you do the work to set it up once, then you can slack off all day and make money even in your sleep 

And more than just making money

You also get to see this product you created transform people’s life 

You literally have people showering you blessings and praying for you while you are making money 

So now you know the secret to being rich

 Work Smart And Not Hard 

So get started today creating assets that can make you money in your sleep 

If you got value from this post let me know in the comment section below
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grow your coaching/consulting business

𝗛𝗼𝘄 𝗜 𝗯𝘂𝗶𝗹𝘁 𝘁𝗵𝗲 𝗳𝗮𝘀𝘁𝗲𝘀𝘁 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗶𝗻 𝗔𝗺𝗲𝗿𝗶𝗰𝗮 𝗶𝗻 𝗮 𝘀𝗶𝗻𝗴𝗹𝗲 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗽𝗼𝘀𝘁.  

It wasn’t funnels, or masterminds, or Facebook ads or launches…

Don’t get me wrong I use ALL these strategies…
SUCCESSFULLY.

𝗕𝘂𝘁 𝗶𝘁’𝘀 𝘄𝗵𝗮𝘁’𝘀 𝗕𝗘𝗛𝗜𝗡𝗗 𝘁𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗵𝗮𝘁 𝗱𝗲𝘁𝗲𝗿𝗺𝗶𝗻𝗲𝘀 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝗼𝗿 𝗻𝗼𝘁 𝘁𝗵𝗲𝘆 𝗔𝗖𝗧𝗨𝗔𝗟𝗟𝗬 𝘄𝗼𝗿𝗸.

✅ If you want to SELL thousands of copies of your digital program…

✅ Or LAUNCH and FILL  a high priced group coaching program…

✅ Or SELL OUT your virtual or live intensive and events…

✅ Or GENERATE an EXTRA $250,000 from your EXISTING clients in the next few months…

✅ Or a $100k high level MASTERMIND…

✅ Or $250,000 private coaching or consulting with you…

𝗔𝗡𝗗 𝗜 𝗗𝗢 𝗔𝗟𝗟 𝗧𝗛𝗘𝗦𝗘 𝗧𝗛𝗜𝗡𝗚𝗦…

Without getting suffocated by your business…

You must have 5 things:

⚠️ You must deploy your OFFERS in the RIGHT ORDER
⚠️ You must  have insanely differentiated MARKET POSITIONING & MESSAGING
⚠️ You must have a killer HIGH CONVERTING PRESENTATION
⚠️ You must develop solid and AUTHENTIC ENROLLMENT skills
⚠️ You must PARTNER with people or organizations who ALREADY have a relationship with your IDEAL PROSPECT

I’ll show you EXACTLY how do to it in this free training ➡️ ➡️ LINK
 
Because as you GENERATE EVEN MORE INCOME….

And REINVEST your profits into hiring a TEAM so you can scale YOU out of the day-to-day.

THEN (and only then) you can start to STACK NEW STRATEGIES…

In the RIGHT order at the right TIME.

UNTIL YOU CREATE A HIGHLY PREDICTABLE, AUTOMATED MARKETING MACHINE.

And that is the approach EVERY successful entrepreneur eventually figures out.

𝗔𝗻𝗱 𝘄𝗵𝘆 𝘄𝗲’𝘃𝗲 𝗯𝗲𝗰𝗼𝗺𝗲 𝗧𝗛𝗘 𝗙𝗔𝗦𝗧𝗘𝗦𝗧 𝗚𝗥𝗢𝗪𝗜𝗡𝗚 𝗖𝗢𝗔𝗖𝗛𝗜𝗡𝗚 𝗔𝗡𝗗 𝗖𝗢𝗡𝗦𝗨𝗟𝗧𝗜𝗡𝗚 𝗖𝗢𝗠𝗣𝗔𝗡𝗬 𝗜𝗡 𝗔𝗠𝗘𝗥𝗜𝗖𝗔  (#𝟭𝟳𝟭 𝗼𝗻 𝘁𝗵𝗲 𝗜𝗻𝗰 𝟱𝟬𝟬𝟬)🥇💪 🏆

BUT….

If you DON’T have the FOUNDATIONS in place…

Or you choose to go too big TOO EARLY (with funnels, masterminds and ads)…

Or think that some MAGIC PILL strategy is the answer to your business problems…

You MIGHT be able to grow…

But NOT for very long…

Or very FAR…

And it won’t be LONG before your BEAUTIFUL business…

Becomes the MOST  STRESSFUL thing in your life.

(Trust me I know 😉)

𝗧𝗵𝗲 𝗚𝗢𝗢𝗗 𝗡𝗘𝗪𝗦 𝗶𝘀 𝗜’𝗺 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝘁𝗲𝗹𝗹 𝘆𝗼𝘂 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗵𝗼𝘄 𝘁𝗼 𝗱𝗼 𝗶𝘁.

The exact same process that EVERY entrepreneur…

Regardless of what they’re SELLING or TELLING you…

Has used to go from nothing, to something, to EVERYTHING they’ve ever DREAMED of.

And you can watch the training for free ➡️ ➡️  LINK

Take notes. 

It’s the entrepreneurial MBA I WISH someone had taught me when I was GROWING and SCALING my business.
Featured

hiring radio writer/producer

______________ and _________ Radio in Calgary AB have an exciting opportunity for an experienced producer who also has kick ass writing skills.
If you are a creative and enthusiastic person who loves coming up with great ideas, we want to hear from you.
Here is what you are not:
– Boring
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– Bitter
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– Enthusiastic
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– Strive to be the best
– Great ideas get you energized
We provide training, leadership, and goal setting to help make you successful. We have a professional radio environment; we strive to build the best promos and campaigns for our clients, and we have fun doing it.
A minimum 3 years’ experience is an asset; however, we are looking for the right person with a positive attitude that will be a good fit with our team.
Please send your resume, demo, script samples and a completed copy of the Jim Pattison Broadcast Group New Applicant Self ID to ____________, Creative Director;
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e-book giveaway

If your website isn't actively bringing you new clients, you need to start thinking like a marketer. Here's how I do it.

Your website isn't just a pretty shop window. It should be the engine that powers your business. And there are some quick changes you can make right now to start automating your marketing instead of waiting to get lucky just by posting on social media. (If that's you, read on...)

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Intrigued? No smoke and mirrors here. Just solid , easy-to-follow advice, I promise. And you can call me or email me for a chat once you've read it. 

I'm genuinely passionate about helping small, creative businesses tap into the online marketing techniques that big businesses us, but at a fraction of the cost and effort. 

Grab a cuppa and get the ebook.
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how i became a full-time writer

HOW I BECAME I FULL-TIME WRITER (Without Being Published)

While My Brand hasn't yet decided on a niche, we target our audience with at the very least 1 invariabled Campaign Structure (This includes of course the Creative & Call-to-action) 

But if great copy is primarily all about emotional connection, then it bears to reason that the more you run the gamut of the human experience, the better of a copywriter you will be.

In other words, 𝗶𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲𝗻’𝘁 𝗹𝗶𝘃𝗲𝗱, 𝘆𝗼𝘂 𝗰𝗮𝗻’𝘁 𝗽𝗲𝗿𝘀𝘂𝗮𝗱𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆.

A couple years ago I was obsessed with the Game of Thrones books, and tried my hand writing fiction, feeling myself drift slowly ever further from reality and into my imagination...

So what did I do in the last 5 years? I allowed myself to go through the highest highs and lowest lows.

I suffered the hells of disappointment, depression, hardship, betrayal, emotional breakdown, missed bills, terrible credit, white-knuckle anxiety and red-hot anger. 😡

I savoured the heaven of joy, peace, love, hope, purpose, spiritual connection, business victories, money in the bank, philanthropy,  humanitarian work, and reconciliation. 😇

And because my money was limited to the time I was trading for it… I’d travel the world every night through my literature (fiction or non), binge-watch a ton of historical Netflix and YouTube shows, and read eye-opening books that celebrate and illustrate the most transcendental natures of human creativity.

So when the time came for me to start writing for other peoples business'… 📝

The sheer empathy I developed for humanity that was bottled up inside… Started spilling out. Newfound potency expressed in familiar direct response structures.

Now I transform scars into stories… embedded in effective sales funnels.

I speak to my audience’s unarticulated urgent needs… commanding attention in an ADHD world. (Which I also have)

I generate big ideas rooted in deep understanding… Bringing the Classics to life across Social-Media with the help of a brilliant well-minded mentor.

So in short… How does one become a full-time writer without publishing a single word?

I believed in myself, before I expected or even hoped anyone believe in me. 

I...

❗️ Burned in the Furnace of affliction.
(This is Charity commercials saying donate today people are dying! ONLY YOU CAN HELP)
I...
❗️ Basked in the Fantasies of paradise.
(This is a restaurant changing the name from just a burger to a Big Mac!)
I...
❗️ Bottled them up. Guarded them like flasks in the Sahara.
(This is Life-Coaches saying you're not a wimp, you wouldn't be here if you were a wimp!)

This is the Persuasion Potion you’ll sprinkle on your landing pages, websites, dinner menus and VSLs.

And almost like magic, see your conversions rise up from the dead.

I call this magic conversion formula  - __________ (Copywriting)

Find out how to implement it across your business Today for an increase in conversions and customer loyalty!

P.S. We Guarantee It ;)
It's OUR JOB and we Love It!

DM me ☆ Let's Chat !
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Hey,

I just decorated my house and got in the Christmas spirit.

 This Christmas is different than most, with most sales taking place online, it's never been more important to have your brand, sales-copy, and marketing on point...

And I thought, it would be fun to show some small businesses and some of my followers how it