When Alberta premier Jason Kenney announced that the over 100 year old event known as the Calgary Stampede was going through despite the previous year’s pandemic and panic, local businesses, especially vendors and contributors of previous years had a reason to get their hopes up. However despite the reduction in this year’s vendors due toContinue reading “Calgary Stampede and the BMO Centre’s Butchery of Local Businesses 2021”
What do we mean my this? It is generally common knowledge in the marketing world that people love to buy, but hate being sold. So what’s a salesperson to do if someone is shopping for a mattress, meaning they’re walking out of that store with one unless an absolute customer service catastrophe happens? One ofContinue reading “STOP Selling the Mattress, and START Selling a Goodnight’s Sleep!”
Writing this in a +36 degree celsius office without AC has got me thinking immensely about why we do this, instead of doing some more meditative work outside in the wind and shade. First off, because we have the freedom to not work from here, we could sit by the river tethering wifi from ourContinue reading “How To Stop SELLING and Start SERVING Today!”
Candle.WTF an E-Commerce brand and Client of Pinnacle Media Agency’s had TBB write and monitor their latest Facebook Ad campaign. The results were so outstanding we had to publish them here! The Average ROAS, that is if you’re store/website and branding are on par is between 200 – 400% meaning you can expect to earnContinue reading “500-800% ROAS (Return On Ad Spend)”
WindowVia Before TBB, WindowVia was operating with an outdated approach to marketing and sales. The presence of many all-over-the-place, disparate systems, resulted in a weakened approach that had many inaccuracies and inefficiencies. The customer journey was fragmented, with inconsistent messaging (copywriting) across different stages of ‘The Buyer’s Journey’. On a functional level, too, marketing and sales were experiencingContinue reading “$5.36 (CPM) Cost Per Message (Quote Inquiry)”
With $0.23 Cent Average Ad Cost Per Click (Per Appointment) King & Co Barber Studio is a Greater Metropolitan Calgary-based hair studio offering premium men’s grooming. Since buying the company, Ace identified online marketing as a critical sales channel. (Especially during this pandemic where people are stuck at home, but still in need of haircutsContinue reading “324% Sales Increase”
When NIKE was just a wee little baby back in the swingin’ 60’s of Oregon, U.S.A., Adidas was already collaborating with FIFA and the Olympics. But that didn’t stop NIKE from honing in on partnerships with personal athletes; the same partnerships we see today, only with of course, different athletes; later to become the biggest sports brand by far.
But what does this have to do with permission marketing? Permission marketing is more or less the manufacturing of consent. And when the NBA banned Michael Jordan’s NIKE Air Force 1’s, they manufactured the consent or hype, for every baller outside of the NBA to buy those shoes. In other words 99% of their market audience.
“All copywriters are in a sense marketers, but not all marketers are copywriters.“ Take for example the loads of lingo you need to know and be aware of in the marketing scene if you’re to even work with them smoothly, let alone successfully. And as a copywriter entirely focused on the message, I like toContinue reading “Marketing vs. Copywriting; Plus 8 Need-To-Know Industry Terms”
“If you leave your growth to randomness, you will always live in the land of mediocrity.” – M.L.A. One of the biggest things we can learn from the experts in our fields is to structure our days and activities just like they do if we want any hope of being where they are. People aren’tContinue reading “Why YOU Need Systems to Avoid Stagnancy”
It’s Honesty… Here’s why: Honestly, nothing can be more comfortable from a buyer’s perspective than buying from a reputable and trustworthy source. Yet we’ve still seen advertisers over the decades move more towards social and psychological tactics in their copy and creatives, to the end of well, of course… increasing their sales. Obviously we wouldn’tContinue reading “Aristotle’s Newest Oldest Advertising Trend?”