Manufacturing Consent: Permission Marketing in 2021

When NIKE was just a wee little baby back in the swingin’ 60’s of Oregon, U.S.A., Adidas was already collaborating with FIFA and the Olympics. But that didn’t stop NIKE from honing in on partnerships with personal athletes; the same partnerships we see today, only with of course, different athletes; later to become the biggest sports brand by far.

But what does this have to do with permission marketing? Permission marketing is more or less the manufacturing of consent. And when the NBA banned Michael Jordan’s NIKE Air Force 1’s, they manufactured the consent or hype, for every baller outside of the NBA to buy those shoes. In other words 99% of their market audience.

Marketing vs. Copywriting; Plus 8 Need-To-Know Industry Terms

“All copywriters are in a sense marketers, but not all marketers are copywriters.“ Take for example the loads of lingo you need to know and be aware of in the marketing scene if you’re to even work with them smoothly, let alone successfully. And as a copywriter entirely focused on the message, I like toContinue reading “Marketing vs. Copywriting; Plus 8 Need-To-Know Industry Terms”

Why YOU Need Systems to Avoid Stagnancy

“If you leave your growth to randomness, you will always live in the land of mediocrity.” – M.L.A. One of the biggest things we can learn from the experts in our fields is to structure our days and activities just like they do if we want any hope of being where they are. People aren’tContinue reading “Why YOU Need Systems to Avoid Stagnancy”

Aristotle’s Newest Oldest Advertising Trend?

It’s Honesty… Here’s why: Honestly, nothing can be more comfortable from a buyer’s perspective than buying from a reputable and trustworthy source. Yet we’ve still seen advertisers over the decades move more towards social and psychological tactics in their copy and creatives, to the end of well, of course… increasing their sales. Obviously we wouldn’tContinue reading “Aristotle’s Newest Oldest Advertising Trend?”

3 Do’s & Don’ts to Getting Your Emails ACTUALLY Opened

The number #1 cold outreach method in the World is still, that’s right, you guessed it, email. The number #1 most efficient up-sell method in the World is still, that’s right, you guessed it, email! So it is safe to say email Today is still pretty important, if not now more than ever. But areContinue reading “3 Do’s & Don’ts to Getting Your Emails ACTUALLY Opened”

6 Proven Ways of Creating Captivating Copy

Have you ever sat in front of your computer with a really great idea but aren’t sure how to get your message across? Creating captivating copy and immersing your audience into your content is key. You want to compel them to stay on your site and read other posts.  In this blog, we will beContinue reading “6 Proven Ways of Creating Captivating Copy”

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📰 𝙃𝙊𝙏 𝙊𝙁𝙁 𝙏𝙃𝙀 𝙋𝙍𝙀𝙎𝙎 — 4 𝙋𝙧𝙤𝙫𝙚𝙣 𝘼𝙥𝙥𝙤𝙞𝙣𝙩𝙢𝙚𝙣𝙩 𝙎𝙚𝙩𝙩𝙞𝙣𝙜 𝙈𝙤𝙙𝙚𝙡𝙨 𝙁𝙤𝙧 𝘾𝙤𝙖𝙘𝙝𝙚𝙨, 𝘾𝙤𝙣𝙨𝙪𝙡𝙩𝙖𝙣𝙩𝙨, & 𝘼𝙜𝙚𝙣𝙘𝙞𝙚𝙨. 𝐂𝐥𝐢𝐜𝐤 “𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞” 𝐛𝐞𝐥𝐨𝐰 𝐢𝐟 𝐲𝐚 𝐰𝐚𝐧𝐭 𝐢𝐭… Let’s face it: the game has changed… Due to rising competition and traffic costs, the market is inverting from inbound to outbound. 𝐂𝐥𝐢𝐜𝐤 “𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞” 𝐛𝐞𝐥𝐨𝐰 𝐢𝐟 𝐲𝐚 𝐰𝐚𝐧𝐭 𝐢𝐭… InsideContinue reading “Free Document Download”