When NIKE was just a wee little baby back in the swingin’ 60’s of Oregon, U.S.A., Adidas was already collaborating with FIFA and the Olympics. But that didn’t stop NIKE from honing in on partnerships with personal athletes; the same partnerships we see today, only with of course, different athletes; later to become the biggest sports brand by far.
But what does this have to do with permission marketing? Permission marketing is more or less the manufacturing of consent. And when the NBA banned Michael Jordan’s NIKE Air Force 1’s, they manufactured the consent or hype, for every baller outside of the NBA to buy those shoes. In other words 99% of their market audience.
“If you leave your growth to randomness, you will always live in the land of mediocrity.” – M.L.A. One of the biggest things we can learn from the experts in our fields is to structure our days and activities just like they do if we want any hope of being where they are. People aren’tContinue reading “Why YOU Need Systems to Avoid Stagnancy”
It’s Honesty… Here’s why: Honestly, nothing can be more comfortable from a buyer’s perspective than buying from a reputable and trustworthy source. Yet we’ve still seen advertisers over the decades move more towards social and psychological tactics in their copy and creatives, to the end of well, of course… increasing their sales. Obviously we wouldn’tContinue reading “Aristotle’s Newest Oldest Advertising Trend?”
The number #1 cold outreach method in the World is still, that’s right, you guessed it, email. The number #1 most efficient up-sell method in the World is still, that’s right, you guessed it, email! So it is safe to say email Today is still pretty important, if not now more than ever. But areContinue reading “3 Do’s & Don’ts to Getting Your Emails ACTUALLY Opened”
Have you ever sat in front of your computer with a really great idea but aren’t sure how to get your message across? Creating captivating copy and immersing your audience into your content is key. You want to compel them to stay on your site and read other posts. In this blog, we will beContinue reading “6 Proven Ways of Creating Captivating Copy”
Today’s market is 𝒏𝒐𝒊𝒔𝒚. It’s getting harder and harder to contend for a limited amount of attention. Even more difficult to know who to trust when every guru preaches a different marketing “gospel”. Maybe you’ve been trying to… X Build a platform by blogging dailyX Earn trust by creating a lead magnetX Post free valueContinue reading “The Holy Grail of Marketing”
Didn’t get your copy of Strategy for Success? I saw you were checking it out… But you didn’t pull the trigger… What happened? If I had to guess… I’d say it was the cost of shipping… Listen, I’m not making any money on the book. Seriously. I am giving it to you at cost. IContinue reading “I Saw You Checking Out My Book”
This text costs me $0.10 to place on your feed Stupid, right? To make this work, at least 2% of people who see this ad need to click it… Then 30% of that 2% needs to give me their email. After that, 20% of that 30% needs to reach out to me and my team.Continue reading “Honest Advertising; How To Youtube”