Market-Share & Why Netflix Doesn’t Care if You Share Your Password

Most Families have a single Netflix subscription. Whether it’s a family of 3, or 13, there will be only 1 monthly payment charged to 1 member of the family. And when the kids finally move out they will get their own Netflix subscriptions, right? WRONG. Well, at least not that fast. They will continue toContinue reading “Market-Share & Why Netflix Doesn’t Care if You Share Your Password”

Women’s Boutique Booming

Striking a nerve within the audience we showcase our ads to, by crafting striking copy and pairing that with top tier creatives is the number one way to scale to multiple 5 & 6 figures per month. Right away when we began working with this women’s accessory boutique, we knew we needed to resonate moreContinue reading “Women’s Boutique Booming”

What the Heck is Lorem Ipsum? How Cicero’s Misread Message Became The ‘Norm’ for Text Box Filler

Many millennia ago, or actually, precisely rather two, lived a cool cat named Cicero. Well really, he was a man, who disagreed with many of the things publicly spoken at the time, and wasn’t exactly afraid to ‘voice his opinion’ some people who had the pleasure of meeting him today might say. His fame asContinue reading “What the Heck is Lorem Ipsum? How Cicero’s Misread Message Became The ‘Norm’ for Text Box Filler”

How To Tell Someone Their Ads Suck…While Asking for Their Business

You can’t. Plain and simple. Oh, you thought I was going to make you read until end to find out the answer? We do things a little differently around here. You’re still going to read to the end though, because if you don’t you’ll miss out on one of the easiest ways to get clientsContinue reading “How To Tell Someone Their Ads Suck…While Asking for Their Business”

3 Reasons The Best Businesses use Copywriters

So you have a business or company, small or global, doesn’t matter, and you’ve spent a lot of money on graphic design, web design marketing etc.,  Then why are you hesitating to invest money in words which are the actual asset to your business??? The words in any advertisement also known as ‘copy’ are writtenContinue reading “3 Reasons The Best Businesses use Copywriters”

4 Tips To Start Email Marketing Your Small Business TODAY

Email marketing is by far the most under-rated form of advertising and marketing your business. Why? Because it’s not only one of the fastest growing platforms, but it also remains the cheapest. To top that off, over 60% of consumers say it’s their preferred method to be contacted by companies! “Email usage is actually stillContinue reading “4 Tips To Start Email Marketing Your Small Business TODAY”

63% Increase in Sales Closed

While this company wishes to remain anonymous, we can tell you they are a non-profit in the sales and semi-educative industry. Since they need to educate customers to nurture them into understanding the impact of their buy/donation. It was imperative the right language was being used to communicate the benefits of being a part ofContinue reading “63% Increase in Sales Closed”

Destroying Canadian Churches; A Hate Crime? or Modern Political Expression?

While we don’t normally cover anything political, especially local, our last report in support of local businesses who failed to receive the advertising they paid for, blew up. And in support of spiritual institutions without disregard for progress, we felt the need to publish this piece. With a background in political history and religion, asContinue reading “Destroying Canadian Churches; A Hate Crime? or Modern Political Expression?”

Calgary Stampede and the BMO Centre’s Butchery of Local Businesses 2021

When Alberta premier Jason Kenney announced that the over 100 year old event known as the Calgary Stampede was going through despite the previous year’s pandemic and panic, local businesses, especially vendors and contributors of previous years had a reason to get their hopes up. However despite the reduction in this year’s vendors due toContinue reading “Calgary Stampede and the BMO Centre’s Butchery of Local Businesses 2021”

STOP Selling the Mattress, and START Selling a Goodnight’s Sleep!

What do we mean my this? It is generally common knowledge in the marketing world that people love to buy, but hate being sold. So what’s a salesperson to do if someone is shopping for a mattress, meaning they’re walking out of that store with one unless an absolute customer service catastrophe happens? One ofContinue reading “STOP Selling the Mattress, and START Selling a Goodnight’s Sleep!”