5 Simple Tips to Get Great Client Referrals

Word of mouth is one of the most powerful ways to gain new clients. Getting referrals is the most cost-effective way to get your services and brand out there but why does it feel so uncomfortable asking current customers to give one?  In this blog post, we’ll be sharing some ways to ask your clientsContinue reading “5 Simple Tips to Get Great Client Referrals”

Manufacturing Consent: Permission Marketing in 2021

When NIKE was just a wee little baby back in the swingin’ 60’s of Oregon, U.S.A., Adidas was already collaborating with FIFA and the Olympics. But that didn’t stop NIKE from honing in on partnerships with personal athletes; the same partnerships we see today, only with of course, different athletes; later to become the biggest sports brand by far.

But what does this have to do with permission marketing? Permission marketing is more or less the manufacturing of consent. And when the NBA banned Michael Jordan’s NIKE Air Force 1’s, they manufactured the consent or hype, for every baller outside of the NBA to buy those shoes. In other words 99% of their market audience.

Marketing vs. Copywriting; Plus 8 Need-To-Know Industry Terms

“All copywriters are in a sense marketers, but not all marketers are copywriters.“ Take for example the loads of lingo you need to know and be aware of in the marketing scene if you’re to even work with them smoothly, let alone successfully. And as a copywriter entirely focused on the message, I like toContinue reading “Marketing vs. Copywriting; Plus 8 Need-To-Know Industry Terms”

3 Do’s & Don’ts to Getting Your Emails ACTUALLY Opened

The number #1 cold outreach method in the World is still, that’s right, you guessed it, email. The number #1 most efficient up-sell method in the World is still, that’s right, you guessed it, email! So it is safe to say email Today is still pretty important, if not now more than ever. But areContinue reading “3 Do’s & Don’ts to Getting Your Emails ACTUALLY Opened”

6 Proven Ways of Creating Captivating Copy

Have you ever sat in front of your computer with a really great idea but aren’t sure how to get your message across? Creating captivating copy and immersing your audience into your content is key. You want to compel them to stay on your site and read other posts.  In this blog, we will beContinue reading “6 Proven Ways of Creating Captivating Copy”

Why I Left Politics To Write

Realizing after months of arduous door-to-door campaigning and fake smile training that what politicians of western democracies were actually practicing wasn’t the political science taught in elite universities, but rather a modern machiavellian spin on societal issues.

To become a bureaucrat I had to start a business. To become a leader I had to hire a team. To persuade people to take action with, and from my words, I had to become a copywriter. Now I miss the mountains, a garage, and working with my hands…

But nonetheless find fun in my work, and otherwise wouldn’t be doing it!

Building A Face for Your Brand

Elon Musk, C.E.O. of SpaceX and Tesla (two of America’s highest valued companies, one of which is privately held), is neither a rocket scientist, a computer engineer, or a business scholar… He is all three! That’s right, the for one week richest man in the world (January 2021) entered Queen’s University in Kingston, Ontario, asContinue reading “Building A Face for Your Brand”

Why Statistics are So-Often Bullsh$!

Water: #1 cause of drowning Everyone who drinks water dies 100% of murderers are exposed to water in the hours leading up to the murder. Do You Still Feel Safe Drinking Water? Here is a perfect set of statistics, that when read, appear just as they did when they were first recorded. So why isContinue reading “Why Statistics are So-Often Bullsh$!”

Email Marketing isn’t DEAD! It’s more ALIVE than ever. Here’s Why.

Most e-commerce stores… even the big giants like Amazon and Alibaba know all-too-well that the majority of their sales comes from email marketing to already existing customers and buyers. Let me repeat that: majority of their sales comes from email marketing to already existing customers People often think it’s dead because every company rushed intoContinue reading “Email Marketing isn’t DEAD! It’s more ALIVE than ever. Here’s Why.”

How To Write Controversial Copy that Gets Engagements

You’re probably asking yourself: Why would I want to write controversial copy?! Because any persuasion be it written or spoken starts with you sharing your beliefs for the sole purpose of changing theirs. And the best way to be sure you do that is by getting them to read your stuff! Here is a greatContinue reading “How To Write Controversial Copy that Gets Engagements”