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How To Advertise EFFECTIVELY: 4 Tips To Start Email Marketing TODAY

Email marketing is by far the most under-rated form of advertising and marketing your business. Why? Because it’s not only one of the fastest growing platforms, but it also remains the cheapest. To top that off, over 60% of consumers say it’s their preferred method to be contacted by companies! Learn how to advertise effectivelyContinue reading “How To Advertise EFFECTIVELY: 4 Tips To Start Email Marketing TODAY”

5 Simple Tips to Get Great Client Referrals

The best copywriters in Canada will tell you that word of mouth is one of the most powerful ways to gain new clients. Also, getting referrals is the most cost-effective way to get your services and brand out there but why does it feel so uncomfortable asking current customers to give one?  In this blogContinue reading “5 Simple Tips to Get Great Client Referrals”

Copywriting 101: Permission Marketing in 2021

When NIKE was just a wee little baby back in the swingin’ 60’s of Oregon, U.S.A., Adidas was already collaborating with FIFA and the Olympics. But that didn’t stop NIKE from honing in on partnerships with personal athletes; the same partnerships we see today, only with of course, different athletes; later to become the biggest sports brand by far.

But what does this have to do with permission marketing? Permission marketing is more or less the manufacturing of consent. And when the NBA banned Michael Jordan’s NIKE Air Force 1’s, they manufactured the consent or hype, for every baller outside of the NBA to buy those shoes. In other words 99% of their market audience.

Why YOU Need Systems to Avoid Stagnancy

One of the biggest things we can learn from the best copywriters in Calgary to structure our days. And activities just like they do if we want any hope of being where they are. “If you leave your growth to randomness, you will always live in the land of mediocrity.” – M.L.A. People aren’t justContinue reading “Why YOU Need Systems to Avoid Stagnancy”

Aristotle’s Newest Oldest Advertising Trend?

The best copywriters in Calgary will tell you; It’s Honesty… Here’s why: Honestly, nothing can be more comfortable from a buyer’s perspective than buying from a reputable and trustworthy source. Yet we’ve still seen advertisers over the decades move more towards social and psychological tactics in their copy and creatives, to the end of well,Continue reading “Aristotle’s Newest Oldest Advertising Trend?”

How To Write Controversial Copy that Gets Engagements

The Best Copywriters in Calgary say congratulations for finding this $100 OFF coupon Now you may be thinking… Why would I want to write controversial copy?! Because any persuasion be it written or spoken starts with you sharing your beliefs for the sole purpose of changing theirs. And the best way to be sure youContinue reading “How To Write Controversial Copy that Gets Engagements”