Aristotle’s Newest Oldest Advertising Trend?

It’s Honesty… Here’s why: Honestly, nothing can be more comfortable from a buyer’s perspective than buying from a reputable and trustworthy source. Yet we’ve still seen advertisers over the decades move more towards social and psychological tactics in their copy and creatives, to the end of well, of course… increasing their sales. Obviously we wouldn’tContinue reading “Aristotle’s Newest Oldest Advertising Trend?”

If You’re Not Doing THIS, Your Company’s Copy Probably SUCKS..

All copywriters, well all good ones anyway serve to fulfill one purpose with their copy. That purpose? To get the readers to actually read the first sentence! Well, then what is the point of the first sentence? To get the second sentence read. And so on, and on, all the way down the slippery slideContinue reading “If You’re Not Doing THIS, Your Company’s Copy Probably SUCKS..”

How To Write Controversial Copy that Gets Engagements

You’re probably asking yourself: Why would I want to write controversial copy?! Because any persuasion be it written or spoken starts with you sharing your beliefs for the sole purpose of changing theirs. And the best way to be sure you do that is by getting them to read your stuff! Here is a greatContinue reading “How To Write Controversial Copy that Gets Engagements”