It’s Honesty… Here’s why: Honestly, nothing can be more comfortable from a buyer’s perspective than buying from a reputable and trustworthy source. Yet we’ve still seen advertisers over the decades move more towards social and psychological tactics in their copy and creatives, to the end of well, of course… increasing their sales. Obviously we wouldn’tContinue reading “The Sophists & Aristotle’s Newest Oldest Advertising Trend?”
Tag Archives: politicalwriting
If You’re Not Doing THIS, Your Company’s Copy Probably SUCKS..
The best copywriters… well, all good ones anyway! Serve to fulfil one purpose with their copy. That purpose? To get the readers to actually read the first sentence! Well, then what is the point of the first sentence? To get the reader to read the second sentence! And so on, and on, all the wayContinue reading “If You’re Not Doing THIS, Your Company’s Copy Probably SUCKS..”
How To Write Controversial Copy that Gets Engagements
The Best Copywriters in Calgary say congratulations for finding this $100 OFF coupon Now you may be thinking… Why would I want to write controversial copy?! Because any persuasion be it written or spoken starts with you sharing your beliefs for the sole purpose of changing theirs. And the best way to be sure youContinue reading “How To Write Controversial Copy that Gets Engagements”