Aristotle’s Newest Oldest Advertising Trend?

It’s Honesty… Here’s why: Honestly, nothing can be more comfortable from a buyer’s perspective than buying from a reputable and trustworthy source. Yet we’ve still seen advertisers over the decades move more towards social and psychological tactics in their copy and creatives, to the end of well, of course… increasing their sales. Obviously we wouldn’tContinue reading “Aristotle’s Newest Oldest Advertising Trend?”

Stop Chasing Happiness and Start Chasing Meaning.

There seems to be an ever-emerging sanctity surrounding the ‘Pursuit of Happiness‘ whatever that may mean. You’ll hear sayings from seemingly happy people about how “Life is a Joke and you should just do what makes you happy”. But more often than not, it’s not that these people are actually happy, but rather making excusesContinue reading “Stop Chasing Happiness and Start Chasing Meaning.”