Aristotle’s Newest Oldest Advertising Trend?

It’s Honesty… Here’s why: Honestly, nothing can be more comfortable from a buyer’s perspective than buying from a reputable and trustworthy source. Yet we’ve still seen advertisers over the decades move more towards social and psychological tactics in their copy and creatives, to the end of well, of course… increasing their sales. Obviously we wouldn’tContinue reading “Aristotle’s Newest Oldest Advertising Trend?”

The Subtle Art of Self-Help

In antiquity, Rome and Greece were self-declared beacons of democracy, civilization, art, and philosophic thought. Nonetheless, they were plagued with problems that any civilization in its infanthood would experience.

Self-help books were at the pinnacle of literature. The most admired thinkers – Plato, Aristotle, Cicero, Seneca, Plutarch and Marcus Aurelius – all wrote self-help books, whose aim was to teach us to live and die well. Furthermore, they deployed every resource of intelligence, wit and style in writing their manuals so as to ensure that their messages would delight the intellectual as well as the emotional faculties.