5 Simple Tips to Get Great Client Referrals

Word of mouth is one of the most powerful ways to gain new clients. Getting referrals is the most cost-effective way to get your services and brand out there but why does it feel so uncomfortable asking current customers to give one?  In this blog post, we’ll be sharing some ways to ask your clientsContinue reading “5 Simple Tips to Get Great Client Referrals”

Manufacturing Consent: Permission Marketing in 2021

When NIKE was just a wee little baby back in the swingin’ 60’s of Oregon, U.S.A., Adidas was already collaborating with FIFA and the Olympics. But that didn’t stop NIKE from honing in on partnerships with personal athletes; the same partnerships we see today, only with of course, different athletes; later to become the biggest sports brand by far.

But what does this have to do with permission marketing? Permission marketing is more or less the manufacturing of consent. And when the NBA banned Michael Jordan’s NIKE Air Force 1’s, they manufactured the consent or hype, for every baller outside of the NBA to buy those shoes. In other words 99% of their market audience.

Marketing vs. Copywriting; Plus 8 Need-To-Know Industry Terms

“All copywriters are in a sense marketers, but not all marketers are copywriters.“ Take for example the loads of lingo you need to know and be aware of in the marketing scene if you’re to even work with them smoothly, let alone successfully. And as a copywriter entirely focused on the message, I like toContinue reading “Marketing vs. Copywriting; Plus 8 Need-To-Know Industry Terms”

Why YOU Need Systems to Avoid Stagnancy

“If you leave your growth to randomness, you will always live in the land of mediocrity.” – M.L.A. One of the biggest things we can learn from the experts in our fields is to structure our days and activities just like they do if we want any hope of being where they are. People aren’tContinue reading “Why YOU Need Systems to Avoid Stagnancy”

Aristotle’s Newest Oldest Advertising Trend?

It’s Honesty… Here’s why: Honestly, nothing can be more comfortable from a buyer’s perspective than buying from a reputable and trustworthy source. Yet we’ve still seen advertisers over the decades move more towards social and psychological tactics in their copy and creatives, to the end of well, of course… increasing their sales. Obviously we wouldn’tContinue reading “Aristotle’s Newest Oldest Advertising Trend?”

3 Do’s & Don’ts to Getting Your Emails ACTUALLY Opened

The number #1 cold outreach method in the World is still, that’s right, you guessed it, email. The number #1 most efficient up-sell method in the World is still, that’s right, you guessed it, email! So it is safe to say email Today is still pretty important, if not now more than ever. But areContinue reading “3 Do’s & Don’ts to Getting Your Emails ACTUALLY Opened”

6 Proven Ways of Creating Captivating Copy

Have you ever sat in front of your computer with a really great idea but aren’t sure how to get your message across? Creating captivating copy and immersing your audience into your content is key. You want to compel them to stay on your site and read other posts.  In this blog, we will beContinue reading “6 Proven Ways of Creating Captivating Copy”

How To Write for the Right Audience

If you’re selling a restaurant owner a piece of new-age medical equipment, you’re going to have a hard time. Not only because they don’t run a medical practice and have no need for such equipment, but because they can’t even understand the sales-copy and product descriptions that come with it. An even better example isContinue reading “How To Write for the Right Audience”

If You’re Not Doing THIS, Your Company’s Copy Probably SUCKS..

All copywriters, well all good ones anyway serve to fulfill one purpose with their copy. That purpose? To get the readers to actually read the first sentence! Well, then what is the point of the first sentence? To get the second sentence read. And so on, and on, all the way down the slippery slideContinue reading “If You’re Not Doing THIS, Your Company’s Copy Probably SUCKS..”

How To Kill Your Customers’ Objections With Your Copy

One of the surest ways to make sure your copywriting converts is to kill upfront and centre any potential objections your ideal customers might have right there in the copy. Start this ad optimizing exercise by taking the top three counters or objections one might have regarding your product or service. Write these three pointsContinue reading “How To Kill Your Customers’ Objections With Your Copy”