Market-Share & Why Netflix Doesn’t Care if You Share Your Password

Most Families have a single Netflix subscription. Whether it’s a family of 3, or 13, there will be only 1 monthly payment charged to 1 member of the family. And when the kids finally move out they will get their own Netflix subscriptions, right? WRONG. Well, at least not that fast. They will continue toContinue reading “Market-Share & Why Netflix Doesn’t Care if You Share Your Password”

How To Tell Someone Their Ads Suck…While Asking for Their Business

You can’t. Plain and simple. Oh, you thought I was going to make you read until end to find out the answer? We do things a little differently around here. You’re still going to read to the end though, because if you don’t you’ll miss out on one of the easiest ways to get clientsContinue reading “How To Tell Someone Their Ads Suck…While Asking for Their Business”

3 Reasons The Best Businesses use Copywriters

So you have a business or company, small or global, doesn’t matter, and you’ve spent a lot of money on graphic design, web design marketing etc.,  Then why are you hesitating to invest money in words which are the actual asset to your business??? The words in any advertisement also known as ‘copy’ are writtenContinue reading “3 Reasons The Best Businesses use Copywriters”

4 Tips To Start Email Marketing Your Small Business TODAY

Email marketing is by far the most under-rated form of advertising and marketing your business. Why? Because it’s not only one of the fastest growing platforms, but it also remains the cheapest. To top that off, over 60% of consumers say it’s their preferred method to be contacted by companies! “Email usage is actually stillContinue reading “4 Tips To Start Email Marketing Your Small Business TODAY”

STOP Selling the Mattress, and START Selling a Goodnight’s Sleep!

What do we mean my this? It is generally common knowledge in the marketing world that people love to buy, but hate being sold. So what’s a salesperson to do if someone is shopping for a mattress, meaning they’re walking out of that store with one unless an absolute customer service catastrophe happens? One ofContinue reading “STOP Selling the Mattress, and START Selling a Goodnight’s Sleep!”

How To Stop SELLING and Start SERVING Today!

Writing this in a +36 degree celsius office without AC has got me thinking immensely about why we do this, instead of doing some more meditative work outside in the wind and shade. First off, because we have the freedom to not work from here, we could sit by the river tethering wifi from ourContinue reading “How To Stop SELLING and Start SERVING Today!”

5 Simple Tips to Get Great Client Referrals

Word of mouth is one of the most powerful ways to gain new clients. Getting referrals is the most cost-effective way to get your services and brand out there but why does it feel so uncomfortable asking current customers to give one?  In this blog post, we’ll be sharing some ways to ask your clientsContinue reading “5 Simple Tips to Get Great Client Referrals”

Manufacturing Consent: Permission Marketing in 2021

When NIKE was just a wee little baby back in the swingin’ 60’s of Oregon, U.S.A., Adidas was already collaborating with FIFA and the Olympics. But that didn’t stop NIKE from honing in on partnerships with personal athletes; the same partnerships we see today, only with of course, different athletes; later to become the biggest sports brand by far.

But what does this have to do with permission marketing? Permission marketing is more or less the manufacturing of consent. And when the NBA banned Michael Jordan’s NIKE Air Force 1’s, they manufactured the consent or hype, for every baller outside of the NBA to buy those shoes. In other words 99% of their market audience.

Marketing vs. Copywriting; Plus 8 Need-To-Know Industry Terms

“All copywriters are in a sense marketers, but not all marketers are copywriters.“ Take for example the loads of lingo you need to know and be aware of in the marketing scene if you’re to even work with them smoothly, let alone successfully. And as a copywriter entirely focused on the message, I like toContinue reading “Marketing vs. Copywriting; Plus 8 Need-To-Know Industry Terms”

Why YOU Need Systems to Avoid Stagnancy

“If you leave your growth to randomness, you will always live in the land of mediocrity.” – M.L.A. One of the biggest things we can learn from the experts in our fields is to structure our days and activities just like they do if we want any hope of being where they are. People aren’tContinue reading “Why YOU Need Systems to Avoid Stagnancy”