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Marketing Angles: 8 Examples to Copy

The number one reason an ad resonates with its audience, and better yet, continues to resonate for weeks, or even months after, is not the creative… and sadly it’s not the copy either… it’s the Marketing Angles. Great Marketing Angles set themselves apart from the crowd by touching on human principles of influence from anContinue reading “Marketing Angles: 8 Examples to Copy”

Pompeii for Plebs: A Brief on the Smoking City

When the majestic Mount Vesuvius decided to erupt on 24th August 79 CE, it sent shock waves throughout the region of the devastation it wreaked on the people of the small cities underneath its shadow. It didn’t occur to the Romans that Mount Vesuvius was still an active volcano and that it might erupt anyContinue reading “Pompeii for Plebs: A Brief on the Smoking City”

Why Statistics are So-Often Bullsh$!

Here is a perfect set of statistics, that when read, appear just as they did when they were first recorded. So why is it misleading according to the best copywriters in Calgary? Did the statisticians lie? Well, no, but in this case, because I chose such a simple scenario that everyone from all walks ofContinue reading “Why Statistics are So-Often Bullsh$!”

Swiss Influence & the Canadian Alps

Situated on the confluence of Western, Central, and Southern Europe, Switzerland has enjoyed its geopolitical station and has used it to its advantage numerous times throughout history. Switzerland lies in between two mountain ranges, the Swiss Alps which straddle the southern border of the Swiss Confederation and the Jura Mountains which are a sub-Alpine regionContinue reading “Swiss Influence & the Canadian Alps”

From +$300 – +$3000/mo Writing? (4 Steps 4 Weeks)

Then I decided to become one of the best copywriters in Canada! Six months ago I was writing essays for students on Fiverr. Three months ago I was banned for taking too much cash and clients from the platform… If there is anything Fiverr hates, it’s people who value their time and work. One monthContinue reading “From +$300 – +$3000/mo Writing? (4 Steps 4 Weeks)”