So you have a business or company, small or global, doesn’t matter, and you’ve spent a lot of money on graphic design, web design marketing etc., Then why are you hesitating to invest money in words which are the actual asset to your business??? The words in any advertisement also known as ‘copy’ are writtenContinue reading “3 Reasons The Best Businesses use Copywriters”
Email marketing is by far the most under-rated form of advertising and marketing your business. Why? Because it’s not only one of the fastest growing platforms, but it also remains the cheapest. To top that off, over 60% of consumers say it’s their preferred method to be contacted by companies! “Email usage is actually stillContinue reading “4 Tips To Start Email Marketing Your Small Business TODAY”
While this company wishes to remain anonymous, we can tell you they are a non-profit in the sales and semi-educative industry. Since they need to educate customers to nurture them into understanding the impact of their buy/donation. It was imperative the right language was being used to communicate the benefits of being a part ofContinue reading “63% Increase in Sales Closed”
What do we mean my this? It is generally common knowledge in the marketing world that people love to buy, but hate being sold. So what’s a salesperson to do if someone is shopping for a mattress, meaning they’re walking out of that store with one unless an absolute customer service catastrophe happens? One ofContinue reading “STOP Selling the Mattress, and START Selling a Goodnight’s Sleep!”
Writing this in a +36 degree celsius office without AC has got me thinking immensely about why we do this, instead of doing some more meditative work outside in the wind and shade. First off, because we have the freedom to not work from here, we could sit by the river tethering wifi from ourContinue reading “How To Stop SELLING and Start SERVING Today!”
One of the surest ways to make sure your copywriting converts is to kill upfront and centre any potential objections your ideal customers might have right there in the copy. Start this ad optimizing exercise by taking the top three counters or objections one might have regarding your product or service. Write these three pointsContinue reading “How To Kill Your Customers’ Objections With Your Copy”
Most e-commerce stores… even the big giants like Amazon and Alibaba know all-too-well that the majority of their sales comes from email marketing to already existing customers and buyers. Let me repeat that: majority of their sales comes from email marketing to already existing customers People often think it’s dead because every company rushed intoContinue reading “Email Marketing isn’t DEAD! It’s more ALIVE than ever. Here’s Why.”
One of Our Clients at The Block Bard recently launched new DTC (direct-to-consumer) Coffee Brand that has quickly picked up steam and orders even before its official launching! Many Brands and Companies are able to do this with all sort of products and courses etc,
What is their trick? Is there a trick?
First off all like any marketing strategy, there is no one-size-fits-all technique or (tactic). The best way to stand above and beyond your competitors, is to deliver an exceptionally different experience, with fine products and services.
But how do these companies manage to generate so much excitement, revelry, and interest, in their products that aren’t even available for purchase yet?!
Brownie Wise pioneered today’s all-too-famous party-plan marketing system. Insisting that the key to sales was in the strategic education of the product rather than the strategic placement.
IN 6 STEPS In today’s day and age, with independent contracting and freelancing becoming ever more popular. We have to remember that it doesn’t have to be just us all of the time. We need to remember the importance of forming and nurturing strategic partnerships, even if you’re a solo operation. Strategic partnerships are partnershipsContinue reading “HOW TO FORM PARTNERSHIPS (STRATEGY!) “