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Copywriting 101 – This is kinda weird… but plz read it

You know what they say about people with big socks don’t you, Prospect Name? That’s right. Big feet. The same thing doesn’t apply to big words though. ​If you think using big, scholarly-sounding words in your copy makes you sound super smart… You’ve been told a lie, Prospect Name. A LIE, I tell you! BecauseContinue reading “Copywriting 101 – This is kinda weird… but plz read it”

Copywriting Tips: How this nervous rookie earned $50,000 from one case study

Back in 2014, I had a client who wanted me to write them a case study. I’d never worked with a company that bred regenerating perennial ryegrass before (don’t even ask). Nor had I’d ever written a case study… So at first, I said no… who the pumpkin-spiced-latte was I to write about something IContinue reading “Copywriting Tips: How this nervous rookie earned $50,000 from one case study”

Get Great Copywriting Clients: November

Hey legend! As you may have heard, I’m starting a new case study group for November, looking to take 10 more freelancers to $5k/mo by Xmas. I’m looking for a few specific people, so if you… 1. Are a freelance copywriter or closer (or wanna learn and become one) 2. Making at least $2k/mo (job included)Continue reading “Get Great Copywriting Clients: November”

How To Make 6 Figures Without Moving A Finger

*eye-rolls* *another clickbait coach who is promising to give me the world for free* Let’s not jump to conclusions so quickly, shall we? 😉 If you’ve been following me for a while, you know that I deliver every fvcking time. Here’s what you need to do to make 6-figures without moving a literal finger: 1.Continue reading “How To Make 6 Figures Without Moving A Finger”

Copywriting: I promise it’s worth it …

Ever get writing envy, Prospect Name? ​Like when you’re scanning an article and you happen upon a ridiculously smart or beautiful sentence that makes you inwardly — GASP! — with admiration… ​ ​​… You, too? 🤩 🤩🤩​Once upon a time, I’d exhale loudly, and think, “Jeez, I could never write like that’. ​​Then I rememberedContinue reading “Copywriting: I promise it’s worth it …”

This drives me NUTS! 🐿️

Oh hey! One of my clients always insists on removing the paragraph breaks from my copy. And I’ll be honest, it drives me nuts, Prospect Name! ​Sure, it’s a matter of personal preference. But in the battle for attention, we gotta use every trick at our disposal to keep our readers’ eyes glued to theContinue reading “This drives me NUTS! 🐿️”