Market-Share & Why Netflix Doesn’t Care if You Share Your Password

Most Families have a single Netflix subscription. Whether it’s a family of 3, or 13, there will be only 1 monthly payment charged to 1 member of the family. And when the kids finally move out they will get their own Netflix subscriptions, right? WRONG. Well, at least not that fast. They will continue toContinue reading “Market-Share & Why Netflix Doesn’t Care if You Share Your Password”

3 Reasons The Best Businesses use Copywriters

So you have a business or company, small or global, doesn’t matter, and you’ve spent a lot of money on graphic design, web design marketing etc.,  Then why are you hesitating to invest money in words which are the actual asset to your business??? The words in any advertisement also known as ‘copy’ are writtenContinue reading “3 Reasons The Best Businesses use Copywriters”

4 Tips To Start Email Marketing Your Small Business TODAY

Email marketing is by far the most under-rated form of advertising and marketing your business. Why? Because it’s not only one of the fastest growing platforms, but it also remains the cheapest. To top that off, over 60% of consumers say it’s their preferred method to be contacted by companies! “Email usage is actually stillContinue reading “4 Tips To Start Email Marketing Your Small Business TODAY”

63% Increase in Sales Closed

While this company wishes to remain anonymous, we can tell you they are a non-profit in the sales and semi-educative industry. Since they need to educate customers to nurture them into understanding the impact of their buy/donation. It was imperative the right language was being used to communicate the benefits of being a part ofContinue reading “63% Increase in Sales Closed”

Calgary Stampede and the BMO Centre’s Butchery of Local Businesses 2021

When Alberta premier Jason Kenney announced that the over 100 year old event known as the Calgary Stampede was going through despite the previous year’s pandemic and panic, local businesses, especially vendors and contributors of previous years had a reason to get their hopes up. However despite the reduction in this year’s vendors due toContinue reading “Calgary Stampede and the BMO Centre’s Butchery of Local Businesses 2021”

STOP Selling the Mattress, and START Selling a Goodnight’s Sleep!

What do we mean my this? It is generally common knowledge in the marketing world that people love to buy, but hate being sold. So what’s a salesperson to do if someone is shopping for a mattress, meaning they’re walking out of that store with one unless an absolute customer service catastrophe happens? One ofContinue reading “STOP Selling the Mattress, and START Selling a Goodnight’s Sleep!”

How To Stop SELLING and Start SERVING Today!

Writing this in a +36 degree celsius office without AC has got me thinking immensely about why we do this, instead of doing some more meditative work outside in the wind and shade. First off, because we have the freedom to not work from here, we could sit by the river tethering wifi from ourContinue reading “How To Stop SELLING and Start SERVING Today!”

Why YOU Need Systems to Avoid Stagnancy

“If you leave your growth to randomness, you will always live in the land of mediocrity.” – M.L.A. One of the biggest things we can learn from the experts in our fields is to structure our days and activities just like they do if we want any hope of being where they are. People aren’tContinue reading “Why YOU Need Systems to Avoid Stagnancy”

3 Simple Steps To Becoming A Better YOU

This pandemic has proven its ability, or rather the governments, to shut down home and family based businesses quicker than a King’s Court Stalin in the state of Kentucky! Now, why open with this? Because one of the reasons larger corporations aren’t being hit as hard (or in other’s words; are allowed to stay open)Continue reading “3 Simple Steps To Becoming A Better YOU”