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Tag Archives: contentmarketing

$20 Book: Sales Copy Description Ad Example

I saw this Tweet a while back: *”The ridiculously simple math behind $100,000+ per year freelancing:* *- Charge $75/hr (you may need to work up to it, that’s fine)* *- Work 30-35 hrs a week (includes prospecting)* *- Enjoy 4 weeks of vacation each year* *Anyone can do this.”* Really? Do you agree with that?Continue reading “$20 Book: Sales Copy Description Ad Example”

Brand Awareness Stage: S.O.P. Double Document Giveaway

There’s a lot of moving pieces to a winning Facebook ad campaign. There’s the offers, landing pages, audiences, ad copies, creatives, campaign strategies, test results, headlines.., So many that if you’re not really good at staying organized you can get lost and end up hurting your long term results. At my agency we have twoContinue reading “Brand Awareness Stage: S.O.P. Double Document Giveaway”

SEO SaaS: Clean up your content in no time with these 6 tips 🧹

Clean up your content with these 6 tips Keeping up with your site can be hard. It doesn’t matter how often you add new content: it’s always important to keep an overview of your collection of posts and pages. But how? You’ll need to keep an eye on your older content as well! Cleaning thisContinue reading “SEO SaaS: Clean up your content in no time with these 6 tips 🧹”

5 Simple Tips to Get Great Client Referrals

One of the most powerful ways to gain new clients and customers is word of mouth. Because it’s free! Also, getting referrals is the most cost-effective way to get your services and brand out there but why does it feel so uncomfortable asking current customers to give one?  In this blog post, we’ll be sharingContinue reading “5 Simple Tips to Get Great Client Referrals”

Marketing vs. Copywriting: Plus 8 Need-To-Know Industry Terms

“All copywriters are in a sense marketers, but not all marketers are copywriters.“ Take for example the loads of lingo you need to know and be aware of in the marketing scene if you’re to even work with them smoothly, let alone successfully. And as a copywriter entirely focused on the message, I like toContinue reading “Marketing vs. Copywriting: Plus 8 Need-To-Know Industry Terms”

The 3 ‘DOs’ & ‘DON’Ts’ of Email Marketing…

The number #1 cold outreach method in the entire world is still, that’s right, you guessed it, email. The number #1 most efficient ‘up-sell’ method in the world is still, that’s right, you guessed it, email! So it is safe to say email Today is still pretty important, if not now more than ever. ButContinue reading “The 3 ‘DOs’ & ‘DON’Ts’ of Email Marketing…”

6 Proven Ways of Creating Captivating Copy

Have you ever sat in front of your computer with a really great idea but aren’t sure how to get your message across? Creating captivating copy and immersing your audience into your content is key. You want to compel them to stay on your site and read other posts.  In this blog, we will beContinue reading “6 Proven Ways of Creating Captivating Copy”

How To Write for the Right Audience

If you’re selling a restaurant owner a piece of new-age medical equipment, even as one of the best copywriters in Calgary, you’re going to have a hard time. Not only because they don’t run a medical practice and have no need for such equipment, but because they can’t even understand the sales-copy and product descriptionsContinue reading “How To Write for the Right Audience”

If You’re Not Doing THIS, Your Company’s Copy Probably SUCKS..

The best copywriters… well, all good ones anyway! Serve to fulfil one purpose with their copy. That purpose? To get the readers to actually read the first sentence! Well, then what is the point of the first sentence? To get the reader to read the second sentence! And so on, and on, all the wayContinue reading “If You’re Not Doing THIS, Your Company’s Copy Probably SUCKS..”