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SEO SaaS: Clean up your content in no time with these 6 tips 🧹

Clean up your content with these 6 tips Keeping up with your site can be hard. It doesn’t matter how often you add new content: it’s always important to keep an overview of your collection of posts and pages. But how? You’ll need to keep an eye on your older content as well! Cleaning thisContinue reading “SEO SaaS: Clean up your content in no time with these 6 tips 🧹”

5 Simple Tips to Get Great Client Referrals

One of the most powerful ways to gain new clients and customers is word of mouth. Because it’s free! Also, getting referrals is the most cost-effective way to get your services and brand out there but why does it feel so uncomfortable asking current customers to give one?  In this blog post, we’ll be sharingContinue reading “5 Simple Tips to Get Great Client Referrals”

Marketing vs. Copywriting: Plus 8 Need-To-Know Industry Terms

“All copywriters are in a sense marketers, but not all marketers are copywriters.“ Take for example the loads of lingo you need to know and be aware of in the marketing scene if you’re to even work with them smoothly, let alone successfully. And as a copywriter entirely focused on the message, I like toContinue reading “Marketing vs. Copywriting: Plus 8 Need-To-Know Industry Terms”

The 3 ‘DOs’ & ‘DON’Ts’ of Email Marketing…

The number #1 cold outreach method in the entire world is still, that’s right, you guessed it, email. The number #1 most efficient ‘up-sell’ method in the world is still, that’s right, you guessed it, email! So it is safe to say email Today is still pretty important, if not now more than ever. ButContinue reading “The 3 ‘DOs’ & ‘DON’Ts’ of Email Marketing…”

6 Proven Ways of Creating Captivating Copy

Have you ever sat in front of your computer with a really great idea but aren’t sure how to get your message across? Creating captivating copy and immersing your audience into your content is key. You want to compel them to stay on your site and read other posts.  In this blog, we will beContinue reading “6 Proven Ways of Creating Captivating Copy”

How To Write for the Right Audience

If you’re selling a restaurant owner a piece of new-age medical equipment, even as one of the best copywriters in Calgary, you’re going to have a hard time. Not only because they don’t run a medical practice and have no need for such equipment, but because they can’t even understand the sales-copy and product descriptionsContinue reading “How To Write for the Right Audience”

If You’re Not Doing THIS, Your Company’s Copy Probably SUCKS..

The best copywriters… well, all good ones anyway! Serve to fulfil one purpose with their copy. That purpose? To get the readers to actually read the first sentence! Well, then what is the point of the first sentence? To get the reader to read the second sentence! And so on, and on, all the wayContinue reading “If You’re Not Doing THIS, Your Company’s Copy Probably SUCKS..”

How To Write Controversial Copy that Gets Engagements

The Best Copywriters in Calgary say congratulations for finding this $100 OFF coupon Now you may be thinking… Why would I want to write controversial copy?! Because any persuasion be it written or spoken starts with you sharing your beliefs for the sole purpose of changing theirs. And the best way to be sure youContinue reading “How To Write Controversial Copy that Gets Engagements”

How ‘bit links’ could be Killing Your Conversions & Click-Rate

Have you ever looked in someone’s captions only to find a bunch of links labelled ‘bit.ly‘ ? What is this? And why do people do it? Originally made for convenience, as well as to shorten any long and or jargon filled domain names, link shorteners are becoming an evermore popular trend in the social mediaContinue reading “How ‘bit links’ could be Killing Your Conversions & Click-Rate”