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How To Write for the Right Audience

If you’re selling a restaurant owner a piece of new-age medical equipment even as one of the best copywriters in Calgary, you’re going to have a hard time. Not only because they don’t run a medical practice and have no need for such equipment, but because they can’t even understand the sales-copy and product descriptionsContinue reading “How To Write for the Right Audience”

Is Marketing A Social Science??

In a purely academic sense (if we were looking at marketing from the perspective of the best copywriters in Canada) The Universities would say no. But I would say yes. Most educational institutions seem to label Marketing as a Commerce subject. But I feel this is misleading for the following reasons. Having a personal backgroundContinue reading “Is Marketing A Social Science??”