If you’re selling a restaurant owner a piece of new-age medical equipment, even as one of the best copywriters in Calgary, you’re going to have a hard time. Not only because they don’t run a medical practice and have no need for such equipment, but because they can’t even understand the sales-copy and product descriptionsContinue reading “How To Write for the Right Audience”
Tag Archives: commerce
Is Marketing A Social Science??
In a purely academic sense, most Universities would say no. But I would argue yes. Most educational institutions seem to label Marketing as a Commerce subject. But I feel this is misleading for the following reasons: Having a personal background in the Humanities, and not Business. When I began marketing I felt I had anContinue reading “Is Marketing A Social Science??”