How To Write for the Right Audience

If you’re selling a restaurant owner a piece of new-age medical equipment, you’re going to have a hard time. Not only because they don’t run a medical practice and have no need for such equipment, but because they can’t even understand the sales-copy and product descriptions that come with it. An even better example isContinue reading “How To Write for the Right Audience”

Is Marketing A Social Science??

In a purely academic sense (if we were looking at marketing as a subject) The Universities would say no. But I would say yes. Most educational institutions seem to label Marketing as a Commerce subject, but I feel this is misleading for the following reasons. Having a personal background in the Humanities, and not Business,Continue reading “Is Marketing A Social Science??”