Market-Share & Why Netflix Doesn’t Care if You Share Your Password

Most Families have a single Netflix subscription. Whether it’s a family of 3, or 13, there will be only 1 monthly payment charged to 1 member of the family. And when the kids finally move out they will get their own Netflix subscriptions, right? WRONG. Well, at least not that fast. They will continue toContinue reading “Market-Share & Why Netflix Doesn’t Care if You Share Your Password”

Is Marketing A Social Science??

In a purely academic sense (if we were looking at marketing as a subject) The Universities would say no. But I would say yes. Most educational institutions seem to label Marketing as a Commerce subject, but I feel this is misleading for the following reasons. Having a personal background in the Humanities, and not Business,Continue reading “Is Marketing A Social Science??”