How To Write for the Right Audience

If you’re selling a restaurant owner a piece of new-age medical equipment, you’re going to have a hard time. Not only because they don’t run a medical practice and have no need for such equipment, but because they can’t even understand the sales-copy and product descriptions that come with it. An even better example isContinue reading “How To Write for the Right Audience”

Building A Face for Your Brand

Elon Musk, C.E.O. of SpaceX and Tesla (two of America’s highest valued companies, one of which is privately held), is neither a rocket scientist, a computer engineer, or a business scholar… He is all three! That’s right, the for one week richest man in the world (January 2021) entered Queen’s University in Kingston, Ontario, asContinue reading “Building A Face for Your Brand”

Is Marketing A Social Science??

In a purely academic sense (if we were looking at marketing as a subject) The Universities would say no. But I would say yes. Most educational institutions seem to label Marketing as a Commerce subject, but I feel this is misleading for the following reasons. Having a personal background in the Humanities, and not Business,Continue reading “Is Marketing A Social Science??”

RAISING NECESSITY | WHY & HOW

Do you ever feel guilty of not living your best life? Or living up to the standards you’ve set for yourself? Well, this guilt is a good thing. It means you actually have standards. Whereas some people run their lives blind and unprincipled as animals, running carelessly throughout society. Some of these folk (the moreContinue reading “RAISING NECESSITY | WHY & HOW”

HOW TO FORM PARTNERSHIPS (STRATEGY!) 

IN 6 STEPS In today’s day and age, with independent contracting and freelancing becoming ever more popular. We have to remember that it doesn’t have to be just us all of the time. We need to remember the importance of forming and nurturing strategic partnerships, even if you’re a solo operation.    Strategic partnerships are partnershipsContinue reading “HOW TO FORM PARTNERSHIPS (STRATEGY!) “

6 Steps To Building The Ultimate Brand

   Scenarios where your company’s message misses its target, or worse falls short completely, are way more popular but way worse for sales than the infamous overly pushy salesperson.  So, here are 6 quick tips to add to your marketing strategy and begin today to better send your message to the world.   WRITE DOWN 3Continue reading “6 Steps To Building The Ultimate Brand”

WHY YOUR COMPANY NEEDS A ONE-LINER

I’m lovin’ it. Have it your way. A diamond is forever… These are just some of the many clever one-liners companies have used to keep customers coming back time after time. A good one-liner rings in the ear of those who hear and say it. A bad one-liner is forgotten almost instantly. You have probablyContinue reading “WHY YOUR COMPANY NEEDS A ONE-LINER”