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Copywriting 101: Permission Marketing in the 2020’s

When NIKE was just a wee little baby back in the swingin’ 60’s of Oregon, U.S.A., Adidas was already collaborating with FIFA and the Olympics. But that didn’t stop NIKE from honing in on partnerships with personal athletes; the same partnerships we see today, only with of course, different athletes; later to become the biggest sports brand by far.

But what does this have to do with permission marketing? Permission marketing is more or less the manufacturing of consent. And when the NBA banned Michael Jordan’s NIKE Air Force 1’s, they manufactured the consent or hype, for every baller outside of the NBA to buy those shoes. In other words 99% of their market audience.

A 10 Step Strategy for Success in 54 Pages or Less

Best Copywriters in Calgary Strategy for Success is Andres’ first solo published works. After reading the world’s most renowned and best-selling self-help books. He’s taken the most-important and stand-out principles, and formulated them into a 54 page Simple but Effective Strategy for Success. Why would he do this? It’s no doubt a team like DaleContinue reading “A 10 Step Strategy for Success in 54 Pages or Less”