When NIKE was just a wee little baby back in the swingin’ 60’s of Oregon, U.S.A., Adidas was already collaborating with FIFA and the Olympics. But that didn’t stop NIKE from honing in on partnerships with personal athletes; the same partnerships we see today, only with of course, different athletes; later to become the biggest sports brand by far.
But what does this have to do with permission marketing? Permission marketing is more or less the manufacturing of consent. And when the NBA banned Michael Jordan’s NIKE Air Force 1’s, they manufactured the consent or hype, for every baller outside of the NBA to buy those shoes. In other words 99% of their market audience.
Elon Musk, C.E.O. of SpaceX and Tesla (two of America’s highest valued companies, one of which is privately held), is neither a rocket scientist, a computer engineer, or a business scholar… He is all three! That’s right, the for one week richest man in the world (January 2021) entered Queen’s University in Kingston, Ontario, asContinue reading “Building A Face for Your Brand”
What is Autosuggestion? Autosuggestion (if you don’t already know) can be defined in many ways but put simply, it is training your subconscious to manifest that which you want most into your main consciousness and at the forefront of your mind. Or even simpler it is basically the ability and practice of controlling yourContinue reading “How To Use Negative-Autosuggestion Today to Break Bad-Habits”