What do Harry Potter, Luke Skywalker, and Peter Parker have in common? They are all orphans ✅They found out they were the chosen ones ✅And, they went on an adventure of a lifetime ✅Do all these sound similar to you? We all know things in Hollywood tend to be reused time and time again. WhetherContinue reading “The Best “Copy/Paste” Script of All Time…”
Tag Archives: story
Men’s Fitness– How could the story of a 10 year old boy and some birds help you unlock the secret to staying consistent towards your weightloss goals?
I want to tell you a story that illustrates the importance of applying occam’s razor towards your aims for your health and shape (the principle of parsimony I utilize for all of my clients). This story is important because it highlights the biggest delineating factor I’ve seen in those who are successful in losing theContinue reading “Men’s Fitness– How could the story of a 10 year old boy and some birds help you unlock the secret to staying consistent towards your weightloss goals?”
Copywriting 101: Permission Marketing in the 2020’s
When NIKE was just a wee little baby back in the swingin’ 60’s of Oregon, U.S.A., Adidas was already collaborating with FIFA and the Olympics. But that didn’t stop NIKE from honing in on partnerships with personal athletes; the same partnerships we see today, only with of course, different athletes; later to become the biggest sports brand by far.
But what does this have to do with permission marketing? Permission marketing is more or less the manufacturing of consent. And when the NBA banned Michael Jordan’s NIKE Air Force 1’s, they manufactured the consent or hype, for every baller outside of the NBA to buy those shoes. In other words 99% of their market audience.
Building A Face for Your Brand
Elon Musk, C.E.O. of SpaceX and Tesla (two of America’s highest valued companies. One of which is privately held), is neither a rocket scientist, a computer engineer, or a business scholar… He is all three! That’s right, the ‘for one week‘ richest man in the world (January 2021) entered Queen’s University in Kingston, Ontario, asContinue reading “Building A Face for Your Brand”
How To Use Negative-Autosuggestion Today to Break Bad-Habits
Best copywriters in Canada will tell you that negative autosuggestion is the killer of good copy. So here is how to make it better! Autosuggestion (if you don’t already know) can be defined in many ways but put simply, it is training your subconscious to manifest that which you want most into your main consciousnessContinue reading “How To Use Negative-Autosuggestion Today to Break Bad-Habits”
How a Single Mom Started a Plastic Food Storage Empire!
Brownie Wise pioneered today’s all-too-famous party-plan marketing system. Insisting that the key to sales was in the strategic education of the product rather than the strategic placement.