Women’s Boutique Booming

Striking a nerve within the audience we showcase our ads to, by crafting striking copy and pairing that with top tier creatives is the number one way to scale to multiple 5 & 6 figures per month. Right away when we began working with this women’s accessory boutique, we knew we needed to resonate moreContinue reading “Women’s Boutique Booming”

Manufacturing Consent: Permission Marketing in 2021

When NIKE was just a wee little baby back in the swingin’ 60’s of Oregon, U.S.A., Adidas was already collaborating with FIFA and the Olympics. But that didn’t stop NIKE from honing in on partnerships with personal athletes; the same partnerships we see today, only with of course, different athletes; later to become the biggest sports brand by far.

But what does this have to do with permission marketing? Permission marketing is more or less the manufacturing of consent. And when the NBA banned Michael Jordan’s NIKE Air Force 1’s, they manufactured the consent or hype, for every baller outside of the NBA to buy those shoes. In other words 99% of their market audience.