How To Kill Your Customers’ Objections With Your Copy

One of the surest ways to make sure your copywriting converts is to kill upfront and centre any potential objections your ideal customers might have right there in the copy. Start this ad optimizing exercise by taking the top three counters or objections one might have regarding your product or service. Write these three pointsContinue reading “How To Kill Your Customers’ Objections With Your Copy”

Building A Face for Your Brand

Elon Musk, C.E.O. of SpaceX and Tesla (two of America’s highest valued companies, one of which is privately held), is neither a rocket scientist, a computer engineer, or a business scholar… He is all three! That’s right, the for one week richest man in the world (January 2021) entered Queen’s University in Kingston, Ontario, asContinue reading “Building A Face for Your Brand”