4 Tips To Start Email Marketing Your Small Business TODAY

Email marketing is by far the most under-rated form of advertising and marketing your business. Why? Because it’s not only one of the fastest growing platforms, but it also remains the cheapest. To top that off, over 60% of consumers say it’s their preferred method to be contacted by companies! “Email usage is actually stillContinue reading “4 Tips To Start Email Marketing Your Small Business TODAY”

Destroying Canadian Churches; A Hate Crime? or Modern Political Expression?

While we don’t normally cover anything political, especially local, our last report in support of local businesses who failed to receive the advertising they paid for, blew up. And in support of spiritual institutions without disregard for progress, we felt the need to publish this piece. With a background in political history and religion, asContinue reading “Destroying Canadian Churches; A Hate Crime? or Modern Political Expression?”

STOP Selling the Mattress, and START Selling a Goodnight’s Sleep!

What do we mean my this? It is generally common knowledge in the marketing world that people love to buy, but hate being sold. So what’s a salesperson to do if someone is shopping for a mattress, meaning they’re walking out of that store with one unless an absolute customer service catastrophe happens? One ofContinue reading “STOP Selling the Mattress, and START Selling a Goodnight’s Sleep!”

How To Stop SELLING and Start SERVING Today!

Writing this in a +36 degree celsius office without AC has got me thinking immensely about why we do this, instead of doing some more meditative work outside in the wind and shade. First off, because we have the freedom to not work from here, we could sit by the river tethering wifi from ourContinue reading “How To Stop SELLING and Start SERVING Today!”

Building A Face for Your Brand

Elon Musk, C.E.O. of SpaceX and Tesla (two of America’s highest valued companies, one of which is privately held), is neither a rocket scientist, a computer engineer, or a business scholar… He is all three! That’s right, the for one week richest man in the world (January 2021) entered Queen’s University in Kingston, Ontario, asContinue reading “Building A Face for Your Brand”

Why Read the Classics? What is a Classic?

That means you’re going to have to be extremely picky on what you spend your time reading. Because even if you read a book a day for the rest of your life, you aren’t even going to make a 1% dent in the archives of the Library of Congress. And if you don’t read them the right way, you aren’t going to get anything from it! What do I mean by this? Let’s just say a year or two into my classic’s studies I picked up a book called: The Prince, by Niccolo Machiavelli – tried reading it, and put it down after 10 painful-to-read pages.

The Great Khan !

One of the greatest achievements in history is the amalgamation of the nomadic Mongol tribes in the Eurasian steppe. These seemingly irrelevant peoples from the vast and open grasslands of Mongolia managed to take the world by storm, and form the largest contiguous empire theworld has seen. Throughout the Mongol’s history, they had been aContinue reading “The Great Khan !”

Who Was The Real Albert Einstein?

At first glance, his utter lack of fashion sense, untameable hair and walrus-inspired moustache didn’t particularly inspire thoughts of genius. Yet with his remarkable vision and scientific acumen Albert Einstein (1879 – 1955) forever changed the way we look at how the world and the universe work. From lowly patent clerk to world-renowned physicist, heContinue reading “Who Was The Real Albert Einstein?”

Does God Exist?

The answer is somewhat tricky to get at. Hence the reason humanity has been at war with itself over the issue since before… well, since before Christ was a baby. Let’s look at some examples from the two sides of the debate, and draw a conclusion from them. There can be no God, because GodContinue reading “Does God Exist?”