So you have a business or company, small or global, doesn’t matter, and you’ve spent a lot of money on graphic design, web design marketing etc., Then why are you hesitating to invest money in words which are the actual asset to your business??? The words in any advertisement also known as ‘copy’ are writtenContinue reading “3 Reasons The Best Businesses use Copywriters”
When Alberta premier Jason Kenney announced that the over 100 year old event known as the Calgary Stampede was going through despite the previous year’s pandemic and panic, local businesses, especially vendors and contributors of previous years had a reason to get their hopes up. However despite the reduction in this year’s vendors due toContinue reading “Calgary Stampede and the BMO Centre’s Butchery of Local Businesses 2021”
“All copywriters are in a sense marketers, but not all marketers are copywriters.“ Take for example the loads of lingo you need to know and be aware of in the marketing scene if you’re to even work with them smoothly, let alone successfully. And as a copywriter entirely focused on the message, I like toContinue reading “Marketing vs. Copywriting; Plus 8 Need-To-Know Industry Terms”
It’s Honesty… Here’s why: Honestly, nothing can be more comfortable from a buyer’s perspective than buying from a reputable and trustworthy source. Yet we’ve still seen advertisers over the decades move more towards social and psychological tactics in their copy and creatives, to the end of well, of course… increasing their sales. Obviously we wouldn’tContinue reading “Aristotle’s Newest Oldest Advertising Trend?”
The number #1 cold outreach method in the World is still, that’s right, you guessed it, email. The number #1 most efficient up-sell method in the World is still, that’s right, you guessed it, email! So it is safe to say email Today is still pretty important, if not now more than ever. But areContinue reading “3 Do’s & Don’ts to Getting Your Emails ACTUALLY Opened”
All copywriters, well all good ones anyway serve to fulfill one purpose with their copy. That purpose? To get the readers to actually read the first sentence! Well, then what is the point of the first sentence? To get the second sentence read. And so on, and on, all the way down the slippery slideContinue reading “If You’re Not Doing THIS, Your Company’s Copy Probably SUCKS..”
Realizing after months of arduous door-to-door campaigning and fake smile training that what politicians of western democracies were actually practicing wasn’t the political science taught in elite universities, but rather a modern machiavellian spin on societal issues.
To become a bureaucrat I had to start a business. To become a leader I had to hire a team. To persuade people to take action with, and from my words, I had to become a copywriter. Now I miss the mountains, a garage, and working with my hands…
But nonetheless find fun in my work, and otherwise wouldn’t be doing it!
Most e-commerce stores… even the big giants like Amazon and Alibaba know all-too-well that the majority of their sales comes from email marketing to already existing customers and buyers. Let me repeat that: majority of their sales comes from email marketing to already existing customers People often think it’s dead because every company rushed intoContinue reading “Email Marketing isn’t DEAD! It’s more ALIVE than ever. Here’s Why.”