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Sarcastic Copy & Luxury Clothing Ads Don’t Click…

After the 2020 Christmas holidays, this women’s fashion E-Commerce client called us in an attempt to increase their daily sales volume, as they had noticed a substantial plateau in their performance. At first, they told me we couldn’t use sarcastic and humorous copywriting for a high-end women’s luxury fashion brand. And it was a journeyContinue reading “Sarcastic Copy & Luxury Clothing Ads Don’t Click…”

1 Year with The Bards E-Commerce Copy Campaigns

Because they disregard the basics that feed their ROAS, most brands never achieve extremely profitable results. Ad creatives that attract attention, ad language that resonates deeply, an irresistible offer, a clear CTA, and a great landing page are all scenarios one must consider. When we first started working with this company, we spent nearly 14Continue reading “1 Year with The Bards E-Commerce Copy Campaigns”

Copywriting Tips: How this nervous rookie earned $50,000 from one case study

Back in 2014, I had a client who wanted me to write them a case study. I’d never worked with a company that bred regenerating perennial ryegrass before (don’t even ask). Nor had I’d ever written a case study… So at first, I said no… who the pumpkin-spiced-latte was I to write about something IContinue reading “Copywriting Tips: How this nervous rookie earned $50,000 from one case study”