How To Write for the Right Audience

If you’re selling a restaurant owner a piece of new-age medical equipment, you’re going to have a hard time. Not only because they don’t run a medical practice and have no need for such equipment, but because they can’t even understand the sales-copy and product descriptions that come with it. An even better example isContinue reading “How To Write for the Right Audience”

Swiss Influence & the Canadian Alps

Situated on the confluence of Western, Central, and Southern Europe, Switzerland has enjoyed its geopolitical station and has used it to its advantage numerous times throughout history. Switzerland lies in between two mountain ranges, the Swiss Alps which straddle the southern border of the Swiss Confederation and the Jura Mountains which are a sub-Alpine regionContinue reading “Swiss Influence & the Canadian Alps”