How To Write for the Right Audience

If you’re selling a restaurant owner a piece of new-age medical equipment, you’re going to have a hard time. Not only because they don’t run a medical practice and have no need for such equipment, but because they can’t even understand the sales-copy and product descriptions that come with it. An even better example isContinue reading “How To Write for the Right Audience”

How To Write Controversial Copy that Gets Engagements

You’re probably asking yourself: Why would I want to write controversial copy?! Because any persuasion be it written or spoken starts with you sharing your beliefs for the sole purpose of changing theirs. And the best way to be sure you do that is by getting them to read your stuff! Here is a greatContinue reading “How To Write Controversial Copy that Gets Engagements”