Aristotle’s Newest Oldest Advertising Trend?

It’s Honesty… Here’s why: Honestly, nothing can be more comfortable from a buyer’s perspective than buying from a reputable and trustworthy source. Yet we’ve still seen advertisers over the decades move more towards social and psychological tactics in their copy and creatives, to the end of well, of course… increasing their sales. Obviously we wouldn’tContinue reading “Aristotle’s Newest Oldest Advertising Trend?”

3 Do’s & Don’ts to Getting Your Emails ACTUALLY Opened

The number #1 cold outreach method in the World is still, that’s right, you guessed it, email. The number #1 most efficient up-sell method in the World is still, that’s right, you guessed it, email! So it is safe to say email Today is still pretty important, if not now more than ever. But areContinue reading “3 Do’s & Don’ts to Getting Your Emails ACTUALLY Opened”

6 Proven Ways of Creating Captivating Copy

Have you ever sat in front of your computer with a really great idea but aren’t sure how to get your message across? Creating captivating copy and immersing your audience into your content is key. You want to compel them to stay on your site and read other posts.  In this blog, we will beContinue reading “6 Proven Ways of Creating Captivating Copy”

If You’re Not Doing THIS, Your Company’s Copy Probably SUCKS..

All copywriters, well all good ones anyway serve to fulfill one purpose with their copy. That purpose? To get the readers to actually read the first sentence! Well, then what is the point of the first sentence? To get the second sentence read. And so on, and on, all the way down the slippery slideContinue reading “If You’re Not Doing THIS, Your Company’s Copy Probably SUCKS..”

How To Write Controversial Copy that Gets Engagements

You’re probably asking yourself: Why would I want to write controversial copy?! Because any persuasion be it written or spoken starts with you sharing your beliefs for the sole purpose of changing theirs. And the best way to be sure you do that is by getting them to read your stuff! Here is a greatContinue reading “How To Write Controversial Copy that Gets Engagements”

How ‘bit links’ are Killing Your Conversions & Click-Rate

Ever looked in someone’s captions only to find a bunch of links labelled ‘bit.ly‘ ? What is this? And why do people do it? Originally made for convenience, as well as to shorten any long and or jargon filled domain names, link shorteners are becoming an evermore popular trend in the social media scene, whereContinue reading “How ‘bit links’ are Killing Your Conversions & Click-Rate”