Is Marketing A Social Science??

In a purely academic sense (if we were looking at marketing as a subject) The Universities would say no. But I would say yes. Most educational institutions seem to label Marketing as a Commerce subject, but I feel this is misleading for the following reasons. Having a personal background in the Humanities, and not Business,Continue reading “Is Marketing A Social Science??”

What can the Food-Chain Teach us about Capitalism?

If you’re a business just starting out. You’ll be wanting to grow as big and as strong as you can before taking on the ‘Big Leagues.’ It’s a Fish eat Fish World; The Ocean of Business, and if you don’t first gain your strength by eating your fill in the shallows, the ‘Big Open’ isContinue reading “What can the Food-Chain Teach us about Capitalism?”