You know what they say about people with big socks don’t you, Prospect Name?
The same thing doesn’t apply to big words though.
If you think using big, scholarly-sounding words in your copy makes you sound super smart…
You’ve been told a lie, Prospect Name. A LIE, I tell you!
Because the truth is: bamboozling your readers with words like…
Or even just
Facilitative, pertaining, unencumbered or furthermore.
…is almost GUARANTEED to backfire on you.
According to one Princeton study:
“Anything that makes a text hard to read & understand, such as unnecessarily long words or complicated fonts, will lower readers’ evaluations of the text & its author.”
Using complex words MAKES YOU LOOK DUMBER!
Whodda thunk it?
So when you sit down to write, always pick the simple word over the complex word.
Here’s a handy list of complex words and their friendlier, easier, less obscure pals.
LESSON: Write simply. Sound smarter.
To your success, Prospect Name!
– Your Name (The Hippopotomonstrosesquipedaliophobic)
MEANING: Someone with a fear of long words.
MEANING: Someone who loves using long words
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