Copywriting: I promise it’s worth it …

Ever get writing envy, Prospect Name?

​Like when you’re scanning an article and you happen upon a ridiculously smart or beautiful sentence that makes you inwardly — GASP! — with admiration…

… You, too? 🤩

Once upon a time, I’d exhale loudly, and think, “Jeez, I could never write like that’.

​Then I remembered that limiting beliefs SUCK.

​And instead, I got practical and created…


Since then it’s become my secret writing weapon.

Let me explain.

I have a (permanently open) google doc titled COOL SENTENCES AND METAPHORS.

​Every time I read something awesome, I dump it in.

​No formatting. No fussing. Just cut and paste. Bank for later.

​It’s essentially a swipe file.

​Then, when I’m writing, and find myself lost for words (which is totally normal and happens to everyone!)…

​… Or I can’t find the precise turn of phrase I’m looking for — I run my eyes over the page.

​​Something ALWAYS leaps out at me.


​A visually stunning sentence. A wildly intricate description. A head-jerking metaphor.

​And it will untangle my clunky thought processes, inspire a fresh idea, or even clear a hard-to-budge creative jam.

​Swipe files come all in shapes and sizes — this is just one version that works for me.

​It’s never too late to start your own version of the COOL SENTENCE BANK, either. And I promise, it’s worth it.

​(You might want to give yours a better name, though!)

​… Because you never know when you might need it next.

​So fire up a blank document, or luxe it up with an online tool like Evernote — and see where it takes you next time you’re stumped for words.​

  • Your Name

P.S. What do you think, Prospect Name Do you have something similar? Do you think this would help you?

P.P.S. In case you missed it, learn how to use LinkedIn to mushroom your copywriting business. Get this 60-minute workshop, for just $97.

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Welcome to The World’s Largest Free Online Swipe-File

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The Holy Grail of Message-Marketing

Where we’ve taken dozens of engaging ads, and organized them under keywords in your industry.

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How Does This Help My Business?

Mackenzie Andres, Founder & Head of Copy at The Block Bard group has written ads in over 27 different industries and put some [100’s] of his personal favourites in the public domain for you and your company to learn what’s working.

Study them, Copy them… The World is Yours, and


Just make sure to edit them to your industry, offer & audience as any good copywriter would.

***Disclaimer Please Read***

All ads are either written for personal business purposes by me, or taken directly from your competitors. We will NEVER EVER post content we create for our Clients.

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