How ‘bit links’ are Killing Your Conversions & Click-Rate

Ever looked in someone’s captions only to find a bunch of links labelled ‘bit.ly‘ ? What is this? And why do people do it? Originally made for convenience, as well as to shorten any long and or jargon filled domain names, link shorteners are becoming an evermore popular trend in the social media scene, whereContinue reading “How ‘bit links’ are Killing Your Conversions & Click-Rate”

Content Marketing, And How it can Help Your Business

Lead generation and Nurturing are usually defined as collecting someones contact info and building a relationship with them. What if I told you, you were already starting to form relationships with the people who interact with your content? Even the people who see your content? You’d probably think that’s a hunk of crap, right? ButContinue reading “Content Marketing, And How it can Help Your Business”

How To Start Working Smarter, And Not Harder !

I recently read a chapter of Brendan Burchard’s High Performance Habits that spoke to me on a deeper level. The summary of this chapter was this, (said over the course of a few pages) it summed up that: Taking out the trash, while it needs to get done, is not part of being productive… Burchard,Continue reading “How To Start Working Smarter, And Not Harder !”

Stop Chasing Happiness and Start Chasing Meaning.

There seems to be an ever-emerging sanctity surrounding the ‘Pursuit of Happiness‘ whatever that may mean. You’ll hear sayings from seemingly happy people about how “Life is a Joke and you should just do what makes you happy”. But more often than not, it’s not that these people are actually happy, but rather making excusesContinue reading “Stop Chasing Happiness and Start Chasing Meaning.”

The Importance of a Pre-Launch in Today’s Digital Age

One of Our Clients at The Block Bard recently launched new DTC (direct-to-consumer) Coffee Brand that has quickly picked up steam and orders even before its official launching! Many Brands and Companies are able to do this with all sort of products and courses etc,
What is their trick? Is there a trick?
First off all like any marketing strategy, there is no one-size-fits-all technique or (tactic). The best way to stand above and beyond your competitors, is to deliver an exceptionally different experience, with fine products and services.

But how do these companies manage to generate so much excitement, revelry, and interest, in their products that aren’t even available for purchase yet?!

Is Marketing A Social Science??

In a purely academic sense (if we were looking at marketing as a subject) The Universities would say no. But I would say yes. Most educational institutions seem to label Marketing as a Commerce subject, but I feel this is misleading for the following reasons. Having a personal background in the Humanities, and not Business,Continue reading “Is Marketing A Social Science??”

How To Use Negative-Autosuggestion Today to Break Bad-Habits

  What is Autosuggestion? Autosuggestion (if you don’t already know) can be defined in many ways but put simply, it is training your subconscious to manifest that which you want most into your main consciousness and at the forefront of your mind.  Or even simpler it is basically the ability and practice of controlling yourContinue reading “How To Use Negative-Autosuggestion Today to Break Bad-Habits”

Believing Is Seeing !

When it comes to your goals, never take no for an answer. You’ve probably heard the tale of Thomas Edision trying the Light Bulb 999 times, and getting it right on the thousandth. Do you think we would even have light bulbs today if there wasn’t a man as stubborn as this to conduct its trail and errors? Or even attempt to do something that has never been done? Do you think Mr. Edison would have tried his experiment one-thousand times if hadn’t already seen it work in his dreams, visions, and/or notations?

Probably not.

HOW A SINGLE MOM CREATED A PLASTIC FOOD STORAGE EMPIRE?

Brownie Wise pioneered today’s all-too-famous party-plan marketing system. Insisting that the key to sales was in the strategic education of the product rather than the strategic placement.