Aristotle’s Newest Oldest Advertising Trend?

It’s Honesty… Here’s why: Honestly, nothing can be more comfortable from a buyer’s perspective than buying from a reputable and trustworthy source. Yet we’ve still seen advertisers over the decades move more towards social and psychological tactics in their copy and creatives, to the end of well, of course… increasing their sales. Obviously we wouldn’tContinue reading “Aristotle’s Newest Oldest Advertising Trend?”

3 Do’s & Don’ts to Getting Your Emails ACTUALLY Opened

The number #1 cold outreach method in the World is still, that’s right, you guessed it, email. The number #1 most efficient up-sell method in the World is still, that’s right, you guessed it, email! So it is safe to say email Today is still pretty important, if not now more than ever. But areContinue reading “3 Do’s & Don’ts to Getting Your Emails ACTUALLY Opened”

6 Proven Ways of Creating Captivating Copy

Have you ever sat in front of your computer with a really great idea but aren’t sure how to get your message across? Creating captivating copy and immersing your audience into your content is key. You want to compel them to stay on your site and read other posts.  In this blog, we will beContinue reading “6 Proven Ways of Creating Captivating Copy”

How To Write for the Right Audience

If you’re selling a restaurant owner a piece of new-age medical equipment, you’re going to have a hard time. Not only because they don’t run a medical practice and have no need for such equipment, but because they can’t even understand the sales-copy and product descriptions that come with it. An even better example isContinue reading “How To Write for the Right Audience”

If You’re Not Doing THIS, Your Company’s Copy Probably SUCKS..

All copywriters, well all good ones anyway serve to fulfill one purpose with their copy. That purpose? To get the readers to actually read the first sentence! Well, then what is the point of the first sentence? To get the second sentence read. And so on, and on, all the way down the slippery slideContinue reading “If You’re Not Doing THIS, Your Company’s Copy Probably SUCKS..”

How To Kill Your Customers’ Objections With Your Copy

One of the surest ways to make sure your copywriting converts is to kill upfront and centre any potential objections your ideal customers might have right there in the copy. Start this ad optimizing exercise by taking the top three counters or objections one might have regarding your product or service. Write these three pointsContinue reading “How To Kill Your Customers’ Objections With Your Copy”

Why I Left Politics To Write

Realizing after months of arduous door-to-door campaigning and fake smile training that what politicians of western democracies were actually practicing wasn’t the political science taught in elite universities, but rather a modern machiavellian spin on societal issues.

To become a bureaucrat I had to start a business. To become a leader I had to hire a team. To persuade people to take action with, and from my words, I had to become a copywriter. Now I miss the mountains, a garage, and working with my hands…

But nonetheless find fun in my work, and otherwise wouldn’t be doing it!

3 Simple Steps To Becoming A Better YOU

This pandemic has proven its ability, or rather the governments, to shut down home and family based businesses quicker than a King’s Court Stalin in the state of Kentucky! Now, why open with this? Because one of the reasons larger corporations aren’t being hit as hard (or in other’s words; are allowed to stay open)Continue reading “3 Simple Steps To Becoming A Better YOU”

Building A Taste For The Finer Things. Why & How

This isn’t a blog about buying that Ferrari you probably can’t afford with the bank’s money who wishes you would, and has even gifted you with the perfectly legal yet morally questionable means of doing so. This is a blog about QUALITY, about 5-star hotels, Michelin star restaurants, family-farms, and friendly barbers, local pubs, and private jets…

Like most blogs, let us start with a quick history lesson; The Romans were often granted the title of one of the most civilized nations in the days of old. Partly because they dubbed every non-Roman person a barbarian… Partly because they had the most structured society, and as a society is merely in the bigger picture but a system, thus functioned the most efficiently…