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How To Stop SELLING and Start SERVING Today!

Writing this in a +36 degree celsius office without AC has got me thinking immensely about why best copywriters in Calgary do this, instead of doing some more meditative work outside in the wind and shade. First off, because we have the freedom to not work from here, we could sit by the river tetheringContinue reading “How To Stop SELLING and Start SERVING Today!”

5 Simple Tips to Get Great Client Referrals

The best copywriters in Canada will tell you that word of mouth is one of the most powerful ways to gain new clients. Also, getting referrals is the most cost-effective way to get your services and brand out there but why does it feel so uncomfortable asking current customers to give one?  In this blogContinue reading “5 Simple Tips to Get Great Client Referrals”

Copywriting 101: Permission Marketing in 2021

When NIKE was just a wee little baby back in the swingin’ 60’s of Oregon, U.S.A., Adidas was already collaborating with FIFA and the Olympics. But that didn’t stop NIKE from honing in on partnerships with personal athletes; the same partnerships we see today, only with of course, different athletes; later to become the biggest sports brand by far.

But what does this have to do with permission marketing? Permission marketing is more or less the manufacturing of consent. And when the NBA banned Michael Jordan’s NIKE Air Force 1’s, they manufactured the consent or hype, for every baller outside of the NBA to buy those shoes. In other words 99% of their market audience.

Marketing vs. Copywriting; Plus 8 Need-To-Know Industry Terms from the best Copywriters in Calgary

Best Copywriters in Calgary will tell you; “All copywriters are in a sense marketers, but not all marketers are copywriters.“ Take for example the loads of lingo you need to know and be aware of in the marketing scene if you’re to even work with them smoothly, let alone successfully. And as a copywriter entirelyContinue reading “Marketing vs. Copywriting; Plus 8 Need-To-Know Industry Terms from the best Copywriters in Calgary”

Why YOU Need Systems to Avoid Stagnancy

One of the biggest things we can learn from the best copywriters in Calgary to structure our days. And activities just like they do if we want any hope of being where they are. “If you leave your growth to randomness, you will always live in the land of mediocrity.” – M.L.A. People aren’t justContinue reading “Why YOU Need Systems to Avoid Stagnancy”

Aristotle’s Newest Oldest Advertising Trend?

The best copywriters in Calgary will tell you; It’s Honesty… Here’s why: Honestly, nothing can be more comfortable from a buyer’s perspective than buying from a reputable and trustworthy source. Yet we’ve still seen advertisers over the decades move more towards social and psychological tactics in their copy and creatives, to the end of well,Continue reading “Aristotle’s Newest Oldest Advertising Trend?”

3 Do’s & Don’ts of Email Marketing by the Best Copywriters in Calgary

The number #1 cold outreach method suggested by the best copywriters in Calgary is still, that’s right, you guessed it, email. The number #1 most efficient ‘up-sell’ method in the world is still, that’s right, you guessed it, email! So it is safe to say email Today is still pretty important, if not now moreContinue reading “3 Do’s & Don’ts of Email Marketing by the Best Copywriters in Calgary”

6 Proven Ways of Creating Captivating Copy

Have you ever sat in front of your computer with a really great idea but aren’t sure how to get your message across? Creating captivating copy and immersing your audience into your content is key as the best copywriters in Calgary will tell you. You want to compel them to stay on your site andContinue reading “6 Proven Ways of Creating Captivating Copy”

How To Write for the Right Audience

If you’re selling a restaurant owner a piece of new-age medical equipment even as one of the best copywriters in Calgary, you’re going to have a hard time. Not only because they don’t run a medical practice and have no need for such equipment, but because they can’t even understand the sales-copy and product descriptionsContinue reading “How To Write for the Right Audience”

If You’re Not Doing THIS, Your Company’s Copy Probably SUCKS..

The best copywriters in Calgary, well all good ones anyway serve to fulfil one purpose with their copy. That purpose? To get the readers to actually read the first sentence! Well, then what is the point of the first sentence? To get the second sentence read. And so on, and on, all the way downContinue reading “If You’re Not Doing THIS, Your Company’s Copy Probably SUCKS..”