STOP Selling the Mattress, and START Selling a Goodnight’s Sleep!

What do we mean my this? It is generally common knowledge in the marketing world that people love to buy, but hate being sold. So what’s a salesperson to do if someone is shopping for a mattress, meaning they’re walking out of that store with one unless an absolute customer service catastrophe happens? One ofContinue reading “STOP Selling the Mattress, and START Selling a Goodnight’s Sleep!”