If you’re selling a restaurant owner a piece of new-age medical equipment, you’re going to have a hard time. Not only because they don’t run a medical practice and have no need for such equipment, but because they can’t even understand the sales-copy and product descriptions that come with it. An even better example isContinue reading “How To Write for the Right Audience”
All copywriters, well all good ones anyway serve to fulfill one purpose with their copy. That purpose? To get the readers to actually read the first sentence! Well, then what is the point of the first sentence? To get the second sentence read. And so on, and on, all the way down the slippery slideContinue reading “If You’re Not Doing THIS, Your Company’s Copy Probably SUCKS..”
One of the surest ways to make sure your copywriting converts is to kill upfront and centre any potential objections your ideal customers might have right there in the copy. Start this ad optimizing exercise by taking the top three counters or objections one might have regarding your product or service. Write these three pointsContinue reading “How To Kill Your Customers’ Objections With Your Copy”
Realizing after months of arduous door-to-door campaigning and fake smile training that what politicians of western democracies were actually practicing wasn’t the political science taught in elite universities, but rather a modern machiavellian spin on societal issues.
To become a bureaucrat I had to start a business. To become a leader I had to hire a team. To persuade people to take action with, and from my words, I had to become a copywriter. Now I miss the mountains, a garage, and working with my hands…
But nonetheless find fun in my work, and otherwise wouldn’t be doing it!
This pandemic has proven its ability, or rather the governments, to shut down home and family based businesses quicker than a King’s Court Stalin in the state of Kentucky! Now, why open with this? Because one of the reasons larger corporations aren’t being hit as hard (or in other’s words; are allowed to stay open)Continue reading “3 Simple Steps To Becoming A Better YOU”
This isn’t a blog about buying that Ferrari you probably can’t afford with the bank’s money who wishes you would, and has even gifted you with the perfectly legal yet morally questionable means of doing so. This is a blog about QUALITY, about 5-star hotels, Michelin star restaurants, family-farms, and friendly barbers, local pubs, and private jets…
Like most blogs, let us start with a quick history lesson; The Romans were often granted the title of one of the most civilized nations in the days of old. Partly because they dubbed every non-Roman person a barbarian… Partly because they had the most structured society, and as a society is merely in the bigger picture but a system, thus functioned the most efficiently…
Rid yourself of any thinking that you are working for money. You are working to serve. And you serve because you enjoy it. And people come to your service because they enjoy that you enjoy it. And they give you money, then tell their friends. Who line up with more money. And that’s how people get rich.
“Hi, this is _____ _________ with _______________ and I’d love to chat with you abou–” ❌ *CLICK* ❌ Anyone who says cold-calling is a good time has obviously never done it. And cold email outreach doesn’t often get better results. It’s time to ditch the old-school methods. 👋 There’s a new agency prototype in townContinue reading “want your lead generation on autopilot?”
“I thought freelance copywriting meant more FREEDOM. But all I ever do is WRITE.” I hear this a lot from struggling copywriters. They’re always LOCKED in writing mode, staring through the bars of their latest deadline. And writing creeps into every part of their life. “Wanna grab lunch?” Can’t. Gotta write. “Catch up on StrangerContinue reading “get your writing system today”
Storytelling is a hot thing right now. It’s the new buzzword. It’s also the most ancient human art form. People ask me a lot about it. The thing is, it’s not all that tricky. Can I make it simple for you? To make something a “story”, you need only four basic elements. 1. Character. OneContinue reading “fundamentals of storytelling”