Sunday E-mails: Join As An Early Non-Profit Investor!

Hello, and happy Sunday!

Name here.

We’ve got a lot of awesomeness to cover today, so let’s get right to it. 🤠

First up: We’re still buzzing from Saturday’s (almost 4 hour!!!) live Zoom call sharing the opportunity to join our Brand/Business Name movement as an Early Stage Investor.

Check out the (rough and unedited) replay here. (We’ll also be splitting it up into smaller videos for easier consumption and sharing those later this week.)

Thanks again to everyone who joined live, and especially to the >50% of people who were still with us by the time we wrapped things up. (🥳)


Since we first announced the Early Stage Investor initiative with a long-form letter from Employee/Representative Name (that you can read here: http://www.website.com/invest) we’ve seen a lot of momentum for both our next prospective crowdfunding round, as well as the Convertible Note that we’re about to close.

It’s been amazing to receive notes like:
Employee/Representative Name‘s updates on the progress and plans for Brand/Business Name have been astonishing! I want to help make the product and its distribution the best it can be, so it reaches and inspires the most people to be their best, so we can change the world for the better!! Making a good ROI in the process will also be great!
I believe this can change the world and I believe in the people that are involved in the project – management and investors.
It fights for something I truly believe in and I wish to support it as best as I can at this time. If what Brand/Business Name’s Initiative/Campaign teaches me can help me gain capital success I will be sure to invest more in appreciation at a later date, but as for now I am 22 and don’t have a lot of money to throw around, but this is worth it!
(Read tons more notes from potential Early Stage Investors here.)


If you’re interested in potentially joining the movement as an Early Stage Investor in the next crowdfunding round (for as little as $100) you can let us know here. And if you’re an accredited investor interested in possibly investing in the Convertible Note, you can let us know here.

(Of course, ZERO pressure and we’ve got a lot to do before making anything official, insert legalese (see below), etc.)

Again, check out the long-form letter for more info.

Moving on…

Starting tomorrow, we’ll be re-introducing our daily emails! 🎉

We’ll be sharing inspiring quotes from our favourite heroes, previews of the Heroic training platform, exercises to move from Theory to Practice to Mastery, and — of course — a ton of featured wisdom from the Brand/Business Name’s Initiative/Campaign library.

All to help YOU (And me. And us. 🙌) close the gap between who you’re CAPABLE of being and who you’re ACTUALLY being and show up as the best, most heroic version of yourself more and more consistently.

We’ll also start to introduce updated branding that better reflects the relationships between Brand/Business Name & Initiative/Campaign.

Quick story on that for those newer to our community (including the 150,000 people who have joined us in the last ~100 days! Welcome again! 🤗)

Brand/Business Name made history in early 2021 (with the support of 2,500 investors from 75 countries) by becoming the first company to raise $5M via the new Reg CF crowdfunding regulations as part of our $11M seed round.

We then officially acquired Optimize in the fall of 2021, at which point we decided to “Unlock” our Optimize premium wisdom membership and give it away for free, as well as significantly reduce the tuition cost of our Optimize Coach program for Class VIII.

(Note: If you’re reading this and you haven’t hooked yourself up with a $250 FREE Lifetime premium Optimize wisdom membership yet, what are you waiting for?! → http://www.optimize.me)


On April 9th, we’ll be launching the Heroic training platform, which you can currently join for only $35 for year one (50% off normal $70/yr) by becoming a Founding Brand/Business Name Member here → http://www.website.com/invest

The ONE thing the Brand/Business Name’s Initiative/Campaign training platform will do better than anyone and anything else out there?!

Help you move from THEORY to PRACTICE to MASTERY.

Then, with our 2nd major release on DATE, “the ones will become twos” and the Brand/Business Name’s Initiative/Campaign training platform will become the Brand/Business Name’s Initiative/Campaign SOCIAL training platform.

Again, check out the long-form letter from Employee/Representative Name here for more information on the training platform, (including a product demo,) as well as how to become an Early Stage Investor in Business Name Public Benefit Corporation and help us change the world, one person at a time, together, starting with you and me and us, TODAY!

On that note, it’s still SUPER early (🤫), and guar________________ designs. 🔥

We are RIDICULOUSLY excited to see all of this coming to life and can’t wait to launch training in April and social in October.


On the Brand/Business Name’s Initiative/Campaign side of things we continue to push minor updates and improvement on a regular basis.

I’ve personally been LOVING using The Block Bard CLASSICS pages to get my daily dose of wisdom and humour every morning while commuting or doing a walking-lap of the pond near our house. If you haven’t checked that out yet, I highly recommend it.

We also closed registration for Brand/Business Name’s Initiative/Campaign — Class VIII, which, at almost ____k people, was our largest class yet and grew the size of our overall community to over 10,000 people from 115+ countries around the world.

Again… full-body goosebumps (that’s been happening a lot lately!) as I imagine the impact we’re collectively having on ourselves, our families, our communities, and our world at large… and the ever expanding ripples of that impact over the weeks and months and years and decades ahead.


That’s enough for today.

Day 1.




P.S. Any time we chat about our prospective next crowdfunding round, our attorneys tell us we should include a little legalese blurb.

So… Here it is!!

Certain information set forth in this message contains “forward-looking statements” under applicable securities laws (collectively referred to herein as forward-looking statements). Forward-looking statements can be identified by words such as “anticipate,” intend,” “goal,” “plan,” “believe,” “expect,” “strategy,” “future,” “likely,” “may,” “should,” “would,” “will” and similar references to future periods. Except for statements of historical fact, the information contained herein constitutes forward-looking statements and includes, but is not limited to, the (i) projected financial performance of Brand/Business Name; (ii) completion of, and the use of proceeds from, the sale of the convertible notes being offered hereunder; (iii) the expected development of Brand/Business Name’s business; (iv) execution of Brand/Business Name’s vision and growth strategy; (v) sources and availability of third-party financing; and (vi) future liquidity, working capital, and capital requirements. Forward-looking statements are provided to allow potential investors the opportunity to understand our beliefs and opinions as one factor in evaluating an investment.

These statements are not guarantees of future performance, and you should not rely on them. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in future periods to differ materially from any projections of future performance or result expressed or implied by such forward-looking statements.

Although forward-looking statements contained in this message are based upon what we believe are reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Brand/Business Name undertakes no obligation to update forward-looking statements if circumstances or our estimates or opinions should change except as required by applicable securities laws.

With respect to our intended Regulation A offering, no money or other consideration is being solicited, and if sent in response, will not be accepted.

No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement filed by the company with the SEC has been qualified by the SEC. Any such offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of acceptance given after the date of qualification.

An indication of interest involves no obligation or commitment of any kind.

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