All copywriters, well all good ones anyway serve to fulfill one purpose with their copy. That purpose? To get the readers to actually read the first sentence!
Well, then what is the point of the first sentence?
To get the second sentence read. And so on, and on, all the way down the slippery slide that is your offer, finally leading them to the beautiful lovely lagoon at the bottom that is your sale. (Yes I am relating jungle-themed water parks to copywriting…)
How To Get YOUR Copy There
Write it down, then rip it apart with this proven copywriting formula, that we’ve used to scale everything from $100 dollar a day ads to simple social media posts at TBB
- Headline (the most important part!)
- Shocking Statement (why do think it’s called a hook/lead/intro?)
- Define The Problem (remember, pain sells more than pleasure. Check out why here)
- Agitate (make them really want to fix that problem. I mean really!)
- Now, Present Your Solution (how you can help exactly)
- Bullets points or Quotes to Stir Curiosity (What we call stirring the pot…)
- Credibility Statement (why you, what makes you so special? Avoid talking about yourself up until this point)
- Proof (go ahead and prove it. Screenshots, testimonials, whatever you got, Show don’t tell)
- Sum Up Offer & Price (this is your pitch but by no means is it your closer, unless they are already sold. The only reason we write anymore than this is to close the sale with any potential stragglers or on-the-fence shoppers)
- Bonuses & Pot Sweeteners (okay, you’ve stirred the pot now it’s time to add some sugar and see what settles)
- Guarantee (how can new customers trust you? Refunds? Returns? Satisfaction guarantees?)
- Call-To-Action (basically a second headline. Crafting your CTA is super important)
- P.S. (insert a funny or brand building message that resonates with your copy here in your postscript)
This is The Block Bard’s basic copywriting formula.
After incorporating all 13 steps you will be able to determine where and in which parts your copy is lacking as well as the following:
- Why a strong, compelling headline is so critical.
- Why immediately focusing on the reader’s benefit is a must.
- Why you must back up everything you’ve said with social proof.
And always remember to stay true to your message, and write with your target audiences heart’s in mind. That’s the only way you can play on their heartstrings, which is after all the function of any great piece of poetry or writing, be it sales-copy or political essays.
THE BLOCK BARD
Founder | Head of Copy
~ Hi there!
We love finding new, excellent sales professionals to feature in our blog. If you hold a sales, marketing, revenue-oriented title, or even business & growth, you are welcome to submit a pitch — or get the conversation going on topic ideas.
But before you submit, please make sure you read our B&G Content Guidelines We know they look long, but they actually take only a few minutes to read. If you’d like us to spend our time working with you, please invest a little of yours in reading those guidelines.
Once you’ve read the guidelines, send your pitch to firstname.lastname@example.org.
We often find great ideas in unexpected places. The next article published on THE BLOCK BARD ‘Business & Growth’ could be yours!