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The Best Copywriters in Canada present the LOW-INFO DIET!

Now hold on a minute, why would anyone including the best copywriters in Canada want less info? Doesn’t more information equal more knowledge?  Well no, first off knowledge isn’t information. It is your practical understanding of a situation experienced. And if information is simply facts and data. I would argue that all facts and dataContinue reading “The Best Copywriters in Canada present the LOW-INFO DIET!”

WHY YOUR COMPANY NEEDS A ONE-LINER

“I’m lovin’ it”… “Have it your way”… “A diamond is forever”… these are a few of the many One-Liners and Slogans customers can recall hearing. These are just three of the many clever one-liners companies have used to keep customers coming back time after time. A good one-liner rings in the ear of those whoContinue reading “WHY YOUR COMPANY NEEDS A ONE-LINER”