What do we mean by this? It is generally common knowledge in the marketing world that people love to buy, but hate being sold. So what’s a salesperson to do if someone is shopping for a mattress, meaning they’re walking out of that store with one unless an absolute customer service catastrophe happens? One ofContinue reading “STOP Selling the Mattress, and START Selling a Goodnight’s Sleep!”
Category Archives: Business & Growth
How To Stop SELLING and Start SERVING Today!
Writing this in a +36 degree celsius office without AC has got me thinking immensely about why I do this, instead of doing some more meditative work outside in the wind and shade. *Update March 2022: We got an AC unit… First off, because we have the freedom to not work from here, we couldContinue reading “How To Stop SELLING and Start SERVING Today!”
5 Simple Tips to Get Great Client Referrals
One of the most powerful ways to gain new clients and customers is word of mouth. Because it’s free! Also, getting referrals is the most cost-effective way to get your services and brand out there but why does it feel so uncomfortable asking current customers to give one? In this blog post, we’ll be sharingContinue reading “5 Simple Tips to Get Great Client Referrals”
Copywriting 101: Permission Marketing in the 2020’s
When NIKE was just a wee little baby back in the swingin’ 60’s of Oregon, U.S.A., Adidas was already collaborating with FIFA and the Olympics. But that didn’t stop NIKE from honing in on partnerships with personal athletes; the same partnerships we see today, only with of course, different athletes; later to become the biggest sports brand by far.
But what does this have to do with permission marketing? Permission marketing is more or less the manufacturing of consent. And when the NBA banned Michael Jordan’s NIKE Air Force 1’s, they manufactured the consent or hype, for every baller outside of the NBA to buy those shoes. In other words 99% of their market audience.
Marketing vs. Copywriting: Plus 8 Need-To-Know Industry Terms
“All copywriters are in a sense marketers, but not all marketers are copywriters.“ Take for example the loads of lingo you need to know and be aware of in the marketing scene if you’re to even work with them smoothly, let alone successfully. And as a copywriter entirely focused on the message, I like toContinue reading “Marketing vs. Copywriting: Plus 8 Need-To-Know Industry Terms”
Why YOU Need Systems to Avoid Stagnancy
One of the biggest things we can learn from the most successful people of any field or trade is to structure our days and activities just like they do if we want any hope of being where they are. “If you leave your growth to randomness, you will always live in the land of mediocrity.”Continue reading “Why YOU Need Systems to Avoid Stagnancy”
The Sophists & Aristotle’s Newest Oldest Advertising Trend?
It’s Honesty… Here’s why: Honestly, nothing can be more comfortable from a buyer’s perspective than buying from a reputable and trustworthy source. Yet we’ve still seen advertisers over the decades move more towards social and psychological tactics in their copy and creatives, to the end of well, of course… increasing their sales. Obviously we wouldn’tContinue reading “The Sophists & Aristotle’s Newest Oldest Advertising Trend?”
The 3 ‘DOs’ & ‘DON’Ts’ of Email Marketing…
The number #1 cold outreach method in the entire world is still, that’s right, you guessed it, email. The number #1 most efficient ‘up-sell’ method in the world is still, that’s right, you guessed it, email! So it is safe to say email Today is still pretty important, if not now more than ever. ButContinue reading “The 3 ‘DOs’ & ‘DON’Ts’ of Email Marketing…”
6 Proven Ways of Creating Captivating Copy
Have you ever sat in front of your computer with a really great idea but aren’t sure how to get your message across? Creating captivating copy and immersing your audience into your content is key. You want to compel them to stay on your site and read other posts. In this blog, we will beContinue reading “6 Proven Ways of Creating Captivating Copy”
How To Write for the Right Audience
If you’re selling a restaurant owner a piece of new-age medical equipment, even as one of the best copywriters in Calgary, you’re going to have a hard time. Not only because they don’t run a medical practice and have no need for such equipment, but because they can’t even understand the sales-copy and product descriptionsContinue reading “How To Write for the Right Audience”