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Tag Archives: marketing

Copywriting 101: Permission Marketing in the 2020’s

When NIKE was just a wee little baby back in the swingin’ 60’s of Oregon, U.S.A., Adidas was already collaborating with FIFA and the Olympics. But that didn’t stop NIKE from honing in on partnerships with personal athletes; the same partnerships we see today, only with of course, different athletes; later to become the biggest sports brand by far.

But what does this have to do with permission marketing? Permission marketing is more or less the manufacturing of consent. And when the NBA banned Michael Jordan’s NIKE Air Force 1’s, they manufactured the consent or hype, for every baller outside of the NBA to buy those shoes. In other words 99% of their market audience.

Marketing vs. Copywriting: Plus 8 Need-To-Know Industry Terms

“All copywriters are in a sense marketers, but not all marketers are copywriters.“ Take for example the loads of lingo you need to know and be aware of in the marketing scene if you’re to even work with them smoothly, let alone successfully. And as a copywriter entirely focused on the message, I like toContinue reading “Marketing vs. Copywriting: Plus 8 Need-To-Know Industry Terms”

The 3 ‘DOs’ & ‘DON’Ts’ of Email Marketing…

The number #1 cold outreach method in the entire world is still, that’s right, you guessed it, email. The number #1 most efficient ‘up-sell’ method in the world is still, that’s right, you guessed it, email! So it is safe to say email Today is still pretty important, if not now more than ever. ButContinue reading “The 3 ‘DOs’ & ‘DON’Ts’ of Email Marketing…”

6 Proven Ways of Creating Captivating Copy

Have you ever sat in front of your computer with a really great idea but aren’t sure how to get your message across? Creating captivating copy and immersing your audience into your content is key. You want to compel them to stay on your site and read other posts.  In this blog, we will beContinue reading “6 Proven Ways of Creating Captivating Copy”

Why I Left Politics To Write

Realizing after months of arduous door-to-door campaigning and fake smile training that what politicians of western democracies were actually practicing wasn’t the political science taught in elite universities, but rather a modern machiavellian spin on societal issues.

To become a bureaucrat I had to start a business. To become a leader I had to hire a team. To persuade people to take action with, and from my words, I had to become a copywriter. Now I miss the mountains, a garage, and working with my hands…

But nonetheless find fun in my work, and otherwise wouldn’t be doing it!

A 10 Step Strategy for Success in 54 Pages or Less

Best Copywriters in Calgary Strategy for Success is Andres’ first solo published works. After reading the world’s most renowned and best-selling self-help books. He’s taken the most-important and stand-out principles, and formulated them into a 54 page Simple but Effective Strategy for Success. Why would he do this? It’s no doubt a team like DaleContinue reading “A 10 Step Strategy for Success in 54 Pages or Less”

Building A Face for Your Brand

Elon Musk, C.E.O. of SpaceX and Tesla (two of America’s highest valued companies. One of which is privately held), is neither a rocket scientist, a computer engineer, or a business scholar… He is all three! That’s right, the ‘for one week‘ richest man in the world (January 2021) entered Queen’s University in Kingston, Ontario, asContinue reading “Building A Face for Your Brand”

Click-Bait & Why Statistics are So-Often Bullsh$!

Here is a perfect set of statistics, that when read, appear just as they did when they were first recorded. So why is it misleading? Did the statisticians lie? Well, no…but in this case, because I chose such a simple scenario that everyone from all walks of life can comprehend and relate to (everyone needsContinue reading “Click-Bait & Why Statistics are So-Often Bullsh$!”

Email Marketing isn’t DEAD! It’s more ALIVE than ever. Here’s Why:

Most e-commerce stores and service-based-businesses know all-too-well that the majority of their sales comes from email-marketing and already existing customers and buyers. This is no less true for the big giants like Amazon and Alibaba. Let me repeat that: majority of their sales comes from email marketing to already existing customers People often think it’sContinue reading “Email Marketing isn’t DEAD! It’s more ALIVE than ever. Here’s Why:”

How To Write Controversial Copy that Gets Engagements

The Best Copywriters in Calgary say congratulations for finding this $100 OFF coupon Now you may be thinking… Why would I want to write controversial copy?! Because any persuasion be it written or spoken starts with you sharing your beliefs for the sole purpose of changing theirs. And the best way to be sure youContinue reading “How To Write Controversial Copy that Gets Engagements”